Mississippi Business Journal » Mad Genius

WILLOUGHBY: Chip Sarver believes stamina, keeping the mood light key to agency’s success

Martin Willoughby — Sat, 20 Apr 2013 00:45:25 +0000

First we had marathons which seem like way too far for a human to run. Now we have ultra-marathons which allow athletes to race for distances up to 100 miles or greater. The focus, determination and endurance that must require simply amazes me. As I continue to study the “secret sauce” of leadership, I similarly [...]

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Grace named director

MBJ Staff — Fri, 29 Mar 2013 18:03:39 +0000

The advertising and creative production firm Mad Genius recently welcomed Pshone Grace as its new media director. Grace brings 15 years of experience in media planning, buying and advertising.

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Delta State reintroduces toughest vegetable in higher education

Stephen McDill — Fri, 01 Feb 2013 13:11:15 +0000

The biologists may call it “abelmoschus esculentus” but down here in the South its better known as okra. A native of West Africa that is cousin to cotton and popularly served up fried or in Creole gumbo, okra is now getting talked up by ESPN and David Letterman thanks to a Bolivar County university and [...]

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Read February 1 issue of MBJ

MBJ Staff — Fri, 01 Feb 2013 06:01:35 +0000

>> FEAR THE OKRA Mad Genius ad campaign helps Delta State reintroduce the toughest vegetable in higher education— by Stephen McDill Also in this week’s paper: >> LEGISLATURE Move state offices to Capitol Complex — by Ted Carter >> SPORTS New kiosks make for a better visit at sports hall— by Frank Brown >> ENERGY [...]

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Having a front row seat to watch social media change

Lisa Monti — Fri, 11 Jan 2013 23:26:13 +0000

Frank Owen is a professional observer and a self-described closet anthropologist who’s “fascinated by cultures.” He has a background in psychology, training in counseling and experience in museum design and web content strategy. He joined Mad Genius as a copywriter and audience researcher in 2007, a time shortly after social media was beginning to take [...]

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To Tweet or not to Tweet

Stephen McDill — Mon, 15 Oct 2012 06:01:19 +0000

Twitter, the popular micro-blog and short message service (SMS), has become an important marketing tool for companies and their advertising agencies eager to promote different products and services to the public. While celebrity athletes and movie stars still get the most followers, corporate giants like Best Buy, Target and Apple also enjoy a healthy Twitter [...]

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Mad Genius hires five, promotes one

MBJ Staff — Sun, 05 Aug 2012 06:01:24 +0000

Mad Genius has welcomed five new additions to its staff along with a recent promotion. Robert Pettit has been named digital content specialist. A recent graduate of the University of Mississippi, Pettit has a background in online marketing strategy and implementing social media campaigns. Leann Smith has been named co-op manager/media assistant. Smith studied at [...]

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Mad Genius VP: Creativity still needed as technology changes business

Lynn Lofton — Sun, 27 May 2012 06:01:40 +0000

Growing up in a quiet suburb of Kansas City, Mo., Eric Hughes exhibited a creative bent from an early age. Now the vice president/creative director of Mad Genius, he was also exposed to the advertising industry early. He spent summers during high school working in his dad’s Kansas City agency. “I was the kid who [...]

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