Posts Tagged ‘marketing firm’

Ditching the ‘South’ maybe best thing for the evolving C Spire

by Nancy Anderson Published: October 23,2011

Tags: C Spire, Cellular South, for sale, marketing firm, MBJ column, Mind Over Money, Nancy Anderson

Cellular South recently changed its name to C Spire. I’m sure they paid a marketing firm a lot of money for that name. And I’m sure the marketing firm paid a lot of focus group people to sit around and rate various names. But, for the life of me, I can’t understand how they landed […] [...]

Recent Posts

Polls

How ready is your business for health care reform?

View Results

The MBJ poll should not be considered a scientific one. Results reflect only the opinion of those who participate.

Loading ... Loading ...

Recent Comments