Posts Tagged ‘marketing’

JOSH MABUS: You are not too small to invest in the world wide web

by Published: January 9,2015

Tags: Business, Internet, Josh Mabus, Mabus Agency, marketing, Mississippi, NEWS

The internet was a small niche of business management during its first few years of existence, especially in a place like Mississippi. It’s an everyday reality now. When web began to make its way into Mississippi businesses, I often heard things like, “What use does a feed store have for a website.” Those were the […] [...]

TODD SMITH’S SPIN CYCLE: The 14 biggest #PRFails of 2014

As we launch a new year – and new beginnings in brand building in an evolving era of digital communications, The Spin Cycle is in a reflective mood, contemplating on the PR, marketing, advertising and branding initiatives in 2014. There were plenty of banner positive brand moments in the past year, but there were also […] [...]

Airport gets grant to support seasonal service from Sun Country

GULFPORT — Gulfport-Biloxi International Airport was recently awarded a $350,000 Small Community Air Service Development grant from the U.S. Department of Transportation. The funds will be used to provide a revenue guarantee and marketing support targeting seasonal service from Sun Country Airlines. Sun Country Airlines is headquartered in Minneapolis, Minnesota, and currently operates the air […] [...]

TODD SMITH’S SPIN CYCLE — As the NFL kicks-off, here are top branding mistakes that could delay the game

by Published: September 15,2014

Tags: Business, marketing, Mississippi, public relations

The NFL season has officially kicked-off, and hardly anything can sack the brand that has become the most successful sport across the land. However, the sport, like any entity, has its challenges, and it will be interesting to see how the league navigates serious pitfalls as it seeks to add luster to its golden image. […] [...]

JEFFREY GITOMER: What CEOs want to talk about (HINT: It ain’t your product)

Everyone tells you to meet with the decision maker. Everyone tells you to meet with the CEO. However, it seems no one offers any advice on what to SAY when you get to that meeting, what to DO when you get to that meeting, or what to ASK when you get to that meeting. HARSH […] [...]

GITOMER: The ultimate response to ‘I want to think about it.’

When a customer says “I want to think about it” or “I need some time to think it over” it’s one of the most frustrating expressions a salesperson can hear. You feel helpless, or if you’ve been poorly trained, you lapse into some manipulative dialogue that proves you’re both a crappy salesperson and you’re only […] [...]

GITOMER — Twitter webinar firestorm, tweet this!

I  did my first big Twitter group tweet last week. It’s called a “tweetcast.” Three companies – Adly (adly.com), Evolve!, Inc. (evolvesinc.com) and KiteDesk, (KiteDesk.com) – combined resources and invited 22 experts, including me, to tweet the answers to questions as they were posted. The result was a firestorm of tweets, re-tweets, and assorted comments. […] [...]

TODD SMITH’S SPIN CYCLE — Total ad spending to see largest increase since 2004

Total media ad spending in the U.S. this year will see its largest increase in a decade, according to new figures from eMarketer. On the strength of gains in mobile and TV advertising, total ad investments will jump 5.3 percent to reach $180.12 billion, achieving 5 percent growth for the first time since 2004, when […] [...]

GITOMER: The NEW TRUTH about closing the sale

by Published: July 10,2014

Tags: Business, Jeffrey Gitomer, marketing, Mississippi, PR

Every salesperson is looking for the fastest way, the best way, and the easiest way to “close” a sale. More than human nature, for salespeople, closing the sale is both a desire and a need. And the results are totally measurable. Either you win, or you lose. There is no second place in sales. Many […] [...]

TODD SMITH’S SPIN CYCLE: Top green brands: The blue oval is really green

Just about every major corporation today understands the importance of running a sustainable business. Generally speaking, this means one in which water gets conserved, energy and materials come increasingly from clean sources, and the social impact of the business is positive. The trouble is, until now there have been few ways to measure not only […] [...]

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