Posts Tagged ‘marketing’

TODD SMITH — Taco Bell and McDonalds take breakfast war viral; how to write killer news releases and more

by Ross Reily Published: April 14,2014

Tags: Business, column, Deane Smith & Partners, marketing, Mississippi, Nashville, Todd Smith

Everyone loves some good, old-fashioned brand rivalry. That’s why it’s no surprise that the little back and forth between Taco Bell and McDonald’s has now turned into “The Breakfast Wars” — and has gone viral. Recently, Taco Bell unveiled its new breakfast menu, which, as Taco Bell CMO Chris Brandt explained to Digiday, was about […] [...]

JEFFREY GITOMER: The questions that matter most in a sales presentation

by Jeffrey Gitomer Published: April 7,2014

Tags: advertising, Business, Jeffrey Gitomer, marketing, Mississippi, sales moves

When you’re giving your sales presentation, do you really know what the customer is thinking or what they’re asking themselves as you’re presenting? I doubt it. You’re too busy trying to sell. Shake the hand. Smile the smile. Show the slides. Talk the talk. Do the demo. Ask the superficial questions. Try the close. Try […] [...]

Todd Smith’s Spin Cycle: New digital marketing & advertising initiative launched by The Wall Street Journal

by Ross Reily Published: April 7,2014

Tags: Business, Deane Smith & Partners, marketing, Mississipi

The Wall Street Journal has launched a new digital destination — CMO Today — to address the rapidly transforming marketing, advertising and branding industries. Designed for marketing executives and specialists, CMO Today (@wsjCMO) defines what matters and what doesn’t in the chaos of today’s marketing business. CMO Today takes a deep and investigative look at […] [...]

GITOMER: We are on the path to 1,000 sales leads

by Jeffrey Gitomer Published: March 28,2014

Tags: advertising, Business, column, marketing, Mississippi, public relations

Last week I wrote about the big picture of what it would take to attract 1,000 leads, both the philosophy and structure of what would create the attraction. I also talked about all the research I did to find “the best time” to tweet, re-tweet, post and take other social actions in order to get […] [...]

TODD SMITH’S SPIN CYCLE: March (Marketing) Madness is upon us

by Ross Reily Published: March 28,2014

Tags: Business, marketing, Mississippi, public relations

Basketballs aren’t the only thing flying across our airwaves this March. Yes, it March Madness, but it’s also marketing madness — when brands take to the court of public opinion to grab the world’s attention and gain awareness for their brands. It’s not the Olympics or the Super Bowl, mind you, but it’s still one […] [...]

Ag Museum introduces new branding effort

JACKSON — The Mississippi Agriculture and Forestry Museum has unveiled a new branding strategy, which includes a new logo and updated website as well as promotional materials and design templates for way-finding signage. “The Mississippi Agriculture and Forestry Museum is made up of many facets from the exhibit gallery to Small Town and rental facilities. […] [...]

GITOMER: A game plan to generate a thousand social media leads.

by Jeffrey Gitomer Published: March 21,2014

Tags: advertising, Business, marketing, Mississippi, sales

I have a goal and a plan to attract 1,000 leads in the next 30 days. Six months ago I launched my Gitomer Certified Advisor program. It allows others in the coaching and training field to use my brand and sell my classroom training and my online platform along with their offerings — or by […] [...]

Todd Smith’s Spin Cycle — Not milk! It’s end of era for milk industry’s iconic ‘Got Milk?’ campaign

by Ross Reily Published: March 7,2014

Tags: Business, column, Deane Smith & Partners, marketing, Mississippi

You have to say they milked this for all it was worth! The iconic “Got Milk?” campaign that vaulted the national milk industry to the pinnacle of brand awareness and positioned this bovine nectar in the hearts and minds of generations has been put out to pasture. The Milk Processor Education Program retired the fabled […] [...]

TODD SMITH’S SPIN CYCLE — 88 countries, brands on display at Winter Olympics

by For the MBJ Published: February 17,2014

Tags: Business, column, marketing, Mississippi

With the opening of the 2014 Winter Olympics, all eyes are on the Black Sea city of Sochi as Russia hosts its first ever winter games under a cloud of controversy. As we tune-in to the all the pageantry, athleticism and spirited competition, the 88 countries participating in the games become the dominant global brands […] [...]

MarketMaker going global — Riverside Research hired to expand database

by Wally Northway Published: February 17,2014

Tags: agriculture, Business, food, marketing, Mississippi

The match-making program MarketMaker began humbly enough in Illinois as a way to help connect that state’s food-related industry to local markets. Over time, the database grew to include nearly half the states, including Mississippi through Mississippi State University, and the District of Columbia. However, a new day has dawned for the database MarketMaker — […] [...]

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