Posts Tagged ‘marketing’

JEFFREY GITOMER: Salespeople have questions; Jeffrey has answers

I get a ton of emails from people seeking insight or asking me to solve their sales dilemmas. Here are a few that may relate to your job, your life, and (most important) your sales thought process right now. Jeffrey, Years ago I took your advice to get into Twitter for my business. What do […] [...]

JEFFREY GITOMER: A penny saved is a penny earned. Or is it?

by Published: June 6,2014

Tags: Business, gitomer, marketing, Mississippi

Ben Franklin sought to cultivate his character by a plan of 13 virtues, which he developed at age 20 (in 1726), and continued to practice in some form for the rest of his life. His autobiography lists his 13 virtues as: 1. Temperance. Eat not to dullness; drink not to elevation. 2. Silence. Speak not […] [...]

JEFFREY GITOMER — Old way or new way? Only one way works. My way.

by Published: May 30,2014

Tags: Business, column, marketing, Mississippi, sales

The old way of selling is dead. The only people who don’t know that are other sales trainers, recently released old-world sales tactics books that are still trying to convey old messages, and several million salespeople still trying to cold call, pitch the product, overcome objections, and close the sale. Don’t forget their managers who […] [...]

TODD SMITH: Crisis management at your fingertips – new app launched

by Published: May 26,2014

Tags: Business, marketing, Mississippi

Crisis management is coming to a smartphone near you. Ketchum – a leading global PR agency – has launched Mobile RepProtect, an iOS and Android app that the firm hopes will give sweaty-palmed clients the ability to conquer any would-be PR nightmare from the comfort of their own smart phone or tablet. The idea, says […] [...]

TODD SMITH — Digital ads grow, news outlets get smaller share — tips for better business writing

by Published: May 9,2014

Tags: Business, marketing, Mississippi

Digital advertising in the U.S. accounted for $42.6 billion in revenue in 2013, an increase of 16 percent over 2012, according to the financial analysis firm eMarketer. But while that digital ad revenue is growing, the numbers show that news organizations are competing for an increasingly smaller share of those dollars. While Google’s recent announcement […] [...]

Mad Genius adds Jay Earwood and Ash Taylor

by Published: April 23,2014

Tags: Business, marketing, Mississippi, Newsmakers

Advertising/creative production firm Mad Genius recently welcomed two new employees — Jay Earwood as web developer and Ash Taylor as senior video producer. A graduate with honors from the University of Mississippi with a BS in electrical engineering, Earwood spent 10 years as an engineer in the defense industry. Seeking an outlet for his creative […] [...]

TODD SMITH — Taco Bell and McDonalds take breakfast war viral; how to write killer news releases and more

Everyone loves some good, old-fashioned brand rivalry. That’s why it’s no surprise that the little back and forth between Taco Bell and McDonald’s has now turned into “The Breakfast Wars” — and has gone viral. Recently, Taco Bell unveiled its new breakfast menu, which, as Taco Bell CMO Chris Brandt explained to Digiday, was about […] [...]

JEFFREY GITOMER: The questions that matter most in a sales presentation

When you’re giving your sales presentation, do you really know what the customer is thinking or what they’re asking themselves as you’re presenting? I doubt it. You’re too busy trying to sell. Shake the hand. Smile the smile. Show the slides. Talk the talk. Do the demo. Ask the superficial questions. Try the close. Try […] [...]

Todd Smith’s Spin Cycle: New digital marketing & advertising initiative launched by The Wall Street Journal

by Published: April 7,2014

Tags: Business, Deane Smith & Partners, marketing, Mississipi

The Wall Street Journal has launched a new digital destination — CMO Today — to address the rapidly transforming marketing, advertising and branding industries. Designed for marketing executives and specialists, CMO Today (@wsjCMO) defines what matters and what doesn’t in the chaos of today’s marketing business. CMO Today takes a deep and investigative look at […] [...]

GITOMER: We are on the path to 1,000 sales leads

Last week I wrote about the big picture of what it would take to attract 1,000 leads, both the philosophy and structure of what would create the attraction. I also talked about all the research I did to find “the best time” to tweet, re-tweet, post and take other social actions in order to get […] [...]

« Previous Page Next Page »

Recent Posts

Polls

How ready is your business for health care reform?

View Results

The MBJ poll should not be considered a scientific one. Results reflect only the opinion of those who participate.

Loading ... Loading ...

Recent Comments