Posts Tagged ‘marketing’

GITOMER: We are on the path to 1,000 sales leads

Last week I wrote about the big picture of what it would take to attract 1,000 leads, both the philosophy and structure of what would create the attraction. I also talked about all the research I did to find “the best time” to tweet, re-tweet, post and take other social actions in order to get […] [...]

TODD SMITH’S SPIN CYCLE: March (Marketing) Madness is upon us

by Published: March 28,2014

Tags: Business, marketing, Mississippi, public relations

Basketballs aren’t the only thing flying across our airwaves this March. Yes, it March Madness, but it’s also marketing madness — when brands take to the court of public opinion to grab the world’s attention and gain awareness for their brands. It’s not the Olympics or the Super Bowl, mind you, but it’s still one […] [...]

Ag Museum introduces new branding effort

JACKSON — The Mississippi Agriculture and Forestry Museum has unveiled a new branding strategy, which includes a new logo and updated website as well as promotional materials and design templates for way-finding signage. “The Mississippi Agriculture and Forestry Museum is made up of many facets from the exhibit gallery to Small Town and rental facilities. […] [...]

GITOMER: A game plan to generate a thousand social media leads.

by Published: March 21,2014

Tags: advertising, Business, marketing, Mississippi, sales

I have a goal and a plan to attract 1,000 leads in the next 30 days. Six months ago I launched my Gitomer Certified Advisor program. It allows others in the coaching and training field to use my brand and sell my classroom training and my online platform along with their offerings — or by […] [...]

Todd Smith’s Spin Cycle — Not milk! It’s end of era for milk industry’s iconic ‘Got Milk?’ campaign

by Published: March 7,2014

Tags: Business, column, Deane Smith & Partners, marketing, Mississippi

You have to say they milked this for all it was worth! The iconic “Got Milk?” campaign that vaulted the national milk industry to the pinnacle of brand awareness and positioned this bovine nectar in the hearts and minds of generations has been put out to pasture. The Milk Processor Education Program retired the fabled […] [...]

TODD SMITH’S SPIN CYCLE — 88 countries, brands on display at Winter Olympics

by Published: February 17,2014

Tags: Business, column, marketing, Mississippi

With the opening of the 2014 Winter Olympics, all eyes are on the Black Sea city of Sochi as Russia hosts its first ever winter games under a cloud of controversy. As we tune-in to the all the pageantry, athleticism and spirited competition, the 88 countries participating in the games become the dominant global brands […] [...]

MarketMaker going global — Riverside Research hired to expand database

by Published: February 17,2014

Tags: agriculture, Business, food, marketing, Mississippi

The match-making program MarketMaker began humbly enough in Illinois as a way to help connect that state’s food-related industry to local markets. Over time, the database grew to include nearly half the states, including Mississippi through Mississippi State University, and the District of Columbia. However, a new day has dawned for the database MarketMaker — […] [...]

Merchants Foodservice joins Independent Marketing Alliance

HATTIESBURG — Merchants Foodservice is now a member company of Independent Marketing Alliance (IMA). Andy Mercier, president/CEO, Merchants Foodservice, stated, “We attribute much of our success to the integrity and hard work of Merchants’ team of professionals. Their ‘whatever it takes’ commitment to finding a way to “make our customers’ lives easier” continues to spur […] [...]

Supervisor wants marketing, branding campaign

JACKSON — Hinds County Supervisor Kenneth Stokes wants to pay a Jackson-based company $25,000 to create a marketing and branding campaign, even though the Hinds County Economic Development Authority is providing that same service. The Clarion-Ledger reports Stokes asked the Hinds County Board of Supervisors yesterday to approve a contract to market the county with […] [...]

State reaches settlement with Affinion and subsidiaries

JACKSON — Connecticut-based Affinion, and its subsidiaries Trilegiant and Webloyalty, will pay over $30 million to settle allegations that they misled consumers into signing up and paying for discount clubs and membership, according to a release from the Mississippi Attorney General’s Office. Affinion is establishing a fund of approximately $19 million to provide refunds to […] [...]

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