Posts Tagged ‘marketing’

PSC fines California telemarketer $945K for ‘No-Call’ violations

by Wally Northway Published: May 8,2012

Tags: marketing, no-call law, sales, state agency, state law, telemarketers, telemarketing, telephones

JACKSON — The Mississippi Public Service Commission has fined Roy M. Cox Jr. of Santa Ana, Calif., and his five corporations, Castle Rock Capital Management Inc., Castle Rock Capital Management, S. A., Capital Solutions Group, S. A., Transfers Argentina and Marketing Strategy Group, with both domestic and foreign places of business, a total of $945,000 [...] [...]

Coast CVB invites county to join in promoting tourism

JACKSON COUNTY — The Mississippi Gulf Coast Convention & Visitors Bureau has invited Jackson County to join Harrison and Hancock counties in tourism promotion. Beth Carriere, executive director of the bureau, presented a memorandum of understanding to the Board of Supervisors yester, according to The Mississippi Press. “We would hope that Jackson County would want [...] [...]

PSC, FTC put robocaller out of telemarketing business

JACKSON — The Mississippi Public Service Commission (PSC) along with the Federal Trade Commission have exchanged information and put a robocaller out of the telemarketing business, according to Public Service Commissioner Brandon Presley. The telemarketers were allegedly responsible for billions of calls and will give up assets totaling roughly $3 million under an FTC order. [...] [...]

GodwinGroup the ‘go-to’ firm for 75 years

In the advertising and marketing business, reaching the 75-year mark is akin to surviving the Ice Age wearing shorts, flip-flops and a tank top. You can do it, but you won’t like your odds going in. Market collapses, creative burnout, scandals, partner disputes and the death of the founder are but a few of the [...] [...]

Expert: Social media isn’t a free way to advertise

by Becky Gillette Published: April 22,2012

Tags: Facebook, marketing, social media

The biggest recent development in social media is the conversion of all pages to what Facebook calls the Timeline. Previously individual and business profiles were similar. But on March 30, Facebook began instituting the Timeline format for individual users and a separate pages function for businesses. Frank Owen, social media director, Mad Genius, Ridgeland, said [...] [...]

GodwinGroup at 75 has longer reach, wider range of services

by Ted Carter Published: April 22,2012

Tags: advertising, GodwinGroup, marketing, public relations

When Louisville Slugger lost its swing, the venerable baseball bat maker called on Jackson’s GodwinGroup to help get it back. That was 1997, a year the Kentucky baseball bat maker decided it must do something to turnaround its diminishing market share. The call went to Godwin, an established Mississippi marketing and advertising company beginning to [...] [...]

The future of advertising and the changing of the times

by Becky Gillette Published: April 22,2012

Tags: advertising, GodwinGroup, marketing

If you want to know if the economy is really improving two years out from the official end of the most recent recession, checking in on advertising revenues might give some insight. But answers as to whether advertising is on an upswing might not have easy answers at a time when more businesses are relying [...] [...]

Coast supervisors vote to create regional marketing group

MISSISSIPPI GULF COAST — Harrison County supervisors have voted to create a regional marketing group to promote tourism on the Mississippi Gulf Coast. Yesterday’s 4-1 vote follows months of discussion and meetings about the issue. The Legislature will have the ultimate authority to create the new organization. Supervisor Marlin Ladner was the lone vote against, [...] [...]

Tenax changes name to better reflect scope of capabilities

by MBJ Staff Published: April 5,2012

Tags: aerospace, airplanes, aviation, branding, jets, marketing, name, planes

RIDGELAND — Tenax Air Logistics has a new name — Tenax Aerospace. Tenax Aerospace is an aerospace equipment and logistics company focused on providing quick-reaction integrated aviation, terrestrial and aircraft and spares leasing solutions to government agencies and commercial customers worldwide. “Tenax Aerospace is the name that most accurately describes and illustrates the comprehensive nature [...] [...]

City hires firm to market former Dillard’s Building

JACKSON — The Overby Company has been selected by the City of Jackson to assist with the comprehensive marketing and development of the former Dillard’s Building.The Overby Company will list the price of the site based on its marketability, similar sales in the area and statutory requirements, recommend a projected timeline for the sale and [...] [...]

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