Posts Tagged ‘marketing’

HARDWICK: Creating effective slogans, mottos and taglines

What’s in a name? Or what’s in a slogan, motto or tagline? The answer is that it is quite a lot if the goal is to increase sales or make the organization more memorable. Slogans and mottos serve to immediately describe an organization without having to go to the “About Us” or “Mission Statement” section […] [...]

Medical practices sign on with Century Club Charities for PGA event

MADISON — Four Mississippi specialty medical practices, NewSouth NeuroSpine, Jackson Heart Clinic, Capital Orthopaedic & Sports Medicine Center and Jackson Eye Associates, have signed an agreement with Century Club Charities Inc., to become participating sponsors of the Sanderson Farms Championship. “We are extremely grateful to these leading medical specialty groups for their continued support of […] [...]

Furniture Market gets state money; earmarked for recruitment

TUPELO — The Tupelo Furniture Market is receiving $250,000 from the state to market the biannual show. The 2013 Legislature approved the funding. The money will come from the Forest and Wildlife Research Center at the state College Board. The market has not gotten any state money for the past two years. Furniture market president […] [...]

Clearwater Group strikes deal with Arkansas firm

JACKSON — The Clearwater Group, LLC has formed a strategic alliance with Impact Management Group (IMG), a full-service public relations, public opinion and public affairs firm specializing in corporate and political communications with offices in Little Rock, Ark., and Baton Rouge, La. “When we began looking outside Mississippi for ways to grow our business, we […] [...]

Telepak strikes another branding deal with C Spire

RIDGELAND — Telepak Networks Inc., a broadband networking company, plans to sell fiber-based digital broadband services under the C Spire Fiber brand. According to Gregg Logan, Telepak vice president and general manager, the firm already has a strong reputation in the telecommunications industry as one of the leading independent providers of Internet, telecommunications and network […] [...]

C Spire signs contract extension with NBA’s Grizzlies

RIDGELAND — The Memphis Grizzlies and C Spire Wireless have entered into a multi-year extension of an agreement involving the NBA Western Conference team and FedExForum. Terms were not disclosed. As part of the agreement, the Memphis Grizzlies will continue its relationship with C Spire Wireless as the official wireless partner of the professional basketball […] [...]

Fla. telemarketing firm fined $420K for ‘No-Call’ violations

JACKSON — The Mississippi Public Service Commission has penalized Tailbone Security, LLC of Boyton Beach, Fla., $420,000 for violations of the Mississippi “No-Call” law and rules associated with enforcing the law. Public Service Commissioner Brandon Presley said Tailbone Security violated the “No-Call” law by failing to register and purchase the state’s “No-Call” list, by contacting […] [...]

Keeping Our Eye On Sara Beth Green

Age: 31 Position: Government & Provider Relations Liaison Company: Magnolia Regional Health Center Corinth native Sara Beth Green says her professional passion is to help others, form strong relationships and make a difference. “A title is only words if it is not actually portrayed,” says Sara Beth Green. Green started out as a physician recruiter […] [...]

Senator: Is federal bioenergy program undercutting foresters?

WASHINGTON — U.S. Sen. Thad Cochran (R-Miss.) is questioning whether a U.S. Department of Agriculture bio-based marketing program amounts to a bias against traditional forest products and whether such policies are fair. Cochran broached the topic at a Senate Agriculture Appropriations Subcommittee hearing to review the FY2014 budget request for the USDA. The USDA BioPreferred […] [...]

New education trend? District marketing schools

TUPELO — Noting the competition that exists when parents choose where to send their children to school, first-year Tupelo superintendent Gearl Loden has begun a campaign to aggressively market the school district. From billboards to newspaper advertisements to a student-produced program that airs on WTVA-TV in Tupelo, the district has actively tried to share its […] [...]

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