
Recently when Viking Range Corp. was bought by a much larger company, Middleby Corp., marketing campaigns that had been handled by the Ramey Agency were suspended. That type of merger of a Mississippi-based company with a larger company based in another state is a long-established trend that can lead to loss of work for advertising [...] [...]

Viking Range Corp. founder and former CEO Fred Carl Jr. broke the news of the company’s sale to Middleby Corp. to his employees in an email sent on the afternoon of New Year’s Eve. In the email, obtained by the Mississippi Business Journal, Carl says that Viking is in good hands, that the sale will [...] [...]

Viking Range Corp. will focus on what made the company successful in the first place — building high-end kitchen appliances in Greenwood. That was the primary message Middleby Corp. CEO Selim Bassoul laid out during a press conference one day after 20 percent of Viking’s workforce was terminated. Of the layoffs, half were in Greenwood. [...] [...]

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>> C SPIRE TURNS 25 From bag phones to 4G, C Spire leading the wireless way — by Stephen McDill Also in this week’s paper: >> VIKING RANGE Life goes on after massive layoffs, Middleby CEO wants Greenwood to keep it— by Clay Chandler >> MBJ ANALYSIS Businessman with unfinished Mississippi projects now promising $1B [...] [...]
Viking CEO Fred Carl has resigned from the company he built as Middleby Corp. confirmed Thursday afternoon that it had laid off earlier in the day 20 percent of Viking Range’s 700 employees. Middleby spokesperson Darcy Bretz said in an email to the Mississippi Business Journal that the cuts were made “across the Viking enterprise.” She [...] [...]