‘No’ means being able to commit to ‘Yes’

by Martin Willoughby Published: July 25,2010
Tags: Cardinal Ventures, leaders, Martin Willoughby, MBJ column, MISSISSIPPI BUSINESS
In 1994, Quaker Oats purchased Snapple for $1.7 billion. They hoped to replicate the success they had with Gatorade. However, they failed miserably. After three years, Quaker Oats sold Snapple for just $300 million. In 1998, Daimler Benz merged with Chrysler to create Daimler Chrysler for $37 billion. However, by 2007, Daimler Benz sold Chrysler [...] [...]


