Upside and risk in linking corporate name to Mississippi Coliseum

by Clay Chandler Published: August 6,2012
Tags: Cindy Hyde-Smith, Mississippi Coliseum, Mississippi Fair Commission
Mississippi marketing executives say state Agriculture Commissioner Cindy Hyde-Smith has initiated a money-winning idea with her plans to sell 10-year naming rights to the Mississippi Coliseum on the state fairgrounds. Hyde-Smith wants to bring the state fairgrounds and its facilities sums similar to the millions Southaven and Tupelo received by selling arena and convention center [...] [...]


