Posts Tagged ‘Nashville’

TODD SMITH — Taco Bell and McDonalds take breakfast war viral; how to write killer news releases and more

by Ross Reily Published: April 14,2014

Tags: Business, column, Deane Smith & Partners, marketing, Mississippi, Nashville, Todd Smith

Everyone loves some good, old-fashioned brand rivalry. That’s why it’s no surprise that the little back and forth between Taco Bell and McDonald’s has now turned into “The Breakfast Wars” — and has gone viral. Recently, Taco Bell unveiled its new breakfast menu, which, as Taco Bell CMO Chris Brandt explained to Digiday, was about […] [...]

THE SPIN CYCLE with Todd Smith — Under Armor got caught with its pants down

by Ross Reily Published: February 28,2014

Tags: Business, Deane Smith, JACKSON, Mississippi, Nashville, Tennessee

The Winter Olympics was supposed to put Under Armour on the branding podium, but instead the fiasco with the U.S. speed skating team unis flushed it down the half pipe faster than you can say Shawn White. For this venerable sports apparel brand, the games became a global wardrobe malfunction that made us all forget […] [...]

TODD SMITH — The Spin Cycle: Pithy PRognostications from a recovering journalist

by For the MBJ Published: December 20,2013

Tags: Business, Mississippi, Nashville, PR, Tennessee

If the Feds need a better barometer of the economy this holiday season, they need turn no further than the CPI – the Christmas Price Index – and focus on dancing ladies and leaping lords rather than consumer prices, GNP or the PPI! A huge spike in the price of nine dancing ladies and 10 […] [...]

Deane Smith & Partners, Mad Genius partner to grow business across the nation

After a year in which the Mad Genius branding firm of Ridgeland brought home awards for Best in Show and Best Overall, it would be hard to believe there are many weak spots in its creative organization. Still and yet, Mad Genius CEO Rick Moore believes whatever weak spots his firm may have once had […] [...]

Bond money to move Marty Stuart museum forward

by Clay Chandler Published: April 19,2013

Tags: B.B. King Museum, bond bill, country music, Marty Stuart, music, Nashville, Phil Bryant, Sparkle & Twang

Included in the $196-million bond bill that awaits Gov. Phil Bryant’s signature is funding to advance a proposed Marty Stuart museum. Stuart, a Philadelphia native, has long been recognized as one of traditional country music’s leading performers and preservationists. His Sparkle and Twang memorabilia collection has been displayed across the U.S., including a recent stint […] [...]

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