Posts Tagged ‘Nashville’

TODD SMITH’S SPIN CYCLE — Measurement plus metrics equals PR success & branding relevance

Measurement and metrics are integral and complex parts of our PR world, and it’s increasingly being driven by social media in the digital domain. In fact, the branding, PR, marketing and ad industries recently converged in Measurement Week 2014 in New York, a four-day conference focused on all things measurement, analytics, media success and ROI. […] [...]

Mississippi sounds coming to Americana Music Festival & Conference

NASHVILLE, Tenn. — Visit Mississippi, the state tourism office of Mississippi, is partnering with the Americana Music Festival & Conference in Nashville, Tennessee, to present a Mississippi theme at the 15th annual event. As part of the five-day conference, Mississippi musicians, writers and advocates will be featured as part of panel discussions, musical showcases and […] [...]

TODD SMITH’S SPIN CYCLE — ‘Newsjacking’ is latest social media phenom

Anyone remember this famous tweet from Waffle House – “We don’t believe in Belgium Waffles”? It happened during Team USA’s run in the World Cup. As you know, Waffle House got a little notoriety from that soccer success as well. This act of genius coined a new term used frequently by David Meerman Scott, a […] [...]

THE SPIN CYCLE — Pitching pitfalls that drive journalists crazy

How well do us PR practitioners and journalists get along? Sometimes it’s easy to avoid common mistakes that will prevent your brand from getting covered and possibly ruin your relationship with the journalist – and who better than journalists themselves to give us tips? With the help of Martin Bryant, editor-in-chief at The Next Web, […] [...]

TODD SMITH’S SPIN CYCLE — Total ad spending to see largest increase since 2004

Total media ad spending in the U.S. this year will see its largest increase in a decade, according to new figures from eMarketer. On the strength of gains in mobile and TV advertising, total ad investments will jump 5.3 percent to reach $180.12 billion, achieving 5 percent growth for the first time since 2004, when […] [...]

TODD SMITH — The Spin Cycle: O.J.’s wild ride 20 years ago ushered in new era of journalism

It’s hard to believe it’s been 20 years since our world was transfixed by an astonishing, slow-motion car chase – O.J. Simpson in that white Bronco, pal Al Cowlings at the wheel, more than a dozen police cars in pursuit, TV helicopters looming overhead. Simpson’s former wife, Nicole Brown Simpson, and her friend, Ronald Goldman, […] [...]

Todd Smith’s Spin Cycle — Google takes a bite out of the Apple, supplants Top Technology Co. as most valuable brand

Google has taken a big bite out of the Apple – and has knocked the Cupertino, Calif. tech giant off as the most valuable brand in the world, according to a recent branding study. Millward Brown, a national brand and marketing research company, has ranked Google as the top brand in the world in its […] [...]

THE SPIN CYCLE — Time – Like other media outlets in our digital world – blurs line between news and advertising

Another media outlet has bitten the dust, and blurred that time-honored line between the news and advertising side of journalism – featuring ads on the front page/front cover. Time Inc., the nation’s largest magazine publisher, is now running Verizon Wireless ads on the cover of two of its most iconic titles, Time and Sports Illustrated. […] [...]

THE SPIN CYCLE — How journalists use social media to report the news, pinterest branding campaigns

A new report from the Indiana University School of Journalism shows how U.S. journalists are using social media to report the news. Based on online interviews with 1,080 U.S. journalists conducted last fall, the new report updates previous findings and adds new ones concerning the role of social media in journalism. Key findings: » 78 […] [...]

TODD SMITH — Taco Bell and McDonalds take breakfast war viral; how to write killer news releases and more

Everyone loves some good, old-fashioned brand rivalry. That’s why it’s no surprise that the little back and forth between Taco Bell and McDonald’s has now turned into “The Breakfast Wars” — and has gone viral. Recently, Taco Bell unveiled its new breakfast menu, which, as Taco Bell CMO Chris Brandt explained to Digiday, was about […] [...]

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