Posts Tagged ‘PR’

THE SPIN CYCLE: Twitter launches Curator search tool for media outlets

By TODD SMITH Twitter has launched Curator, its new product that lets media organizations, publishers, and broadcasters identify, filter and display tweets and Vine videos on any screen in real-time. The free service, which is something of a competitor to Storify, is designed to help those in the media industry and, soon, others too, make […] [...]

JOSH MABUS: Share and share alike

When you hear the term “sharing economy,” you might think socialist plot, or more likely, you might not know what I’m talking about. Through my unique form of amateur polling (talking to everyone I meet), I’ve determined that Mississippians might not know a whole lot about the sharing economy. At its most basic, the sharing […] [...]

JEFFREY GITOMER: Don’t just drink the water, eat it!

by Published: March 19,2015

Tags: advertising, Business, Jeffrey Gitomer, Mississippi, NEWS, PR

Ask anyone in New York City why their bagels are the BEST in the world and they’ll say, “It’s the water!” Ask anyone in Philadelphia why their cheesesteaks are the BEST in the world, and they will say, “It’s the bread.” Further questioning one will ask, “Why is the bread so different?” and they will […] [...]

TODD SMITH’S SPIN CYCLE — Local news still drives audience in a digital age

Whether in a tech-savvy metropolis or a city where the town square is still the communication hub, local news matters deeply to the lives of residents. Across three disparate metro areas in the U.S., nearly nine-in-ten residents follow local news closely – and about half do so very closely, according to a new, in-depth Pew […] [...]

JOSH MABUS: Make it in Mississippi

Mississippi has a storied history when it comes to making something new, creative and world renowned. I’m always talking about how innovative Mississippians are, especially when traveling out of state. I think there is just something in the water here. Or maybe like William Faulkner said, it’s because, “to understand the world you must first […] [...]

TODD SMITH’S SPIN CYCLE: 6 troublesome word pairs are bane of PR folks

by Published: March 6,2015

Tags: advertising, Business, Deane Smith & Partners, NEWS, PR, Todd Smith

Words are magic, and us PR practitioners ply our craft by building brands that make an impact through communication and strong writing. The Spin Cycle is always grabbing the publicity microphone and amplifying the importance of word choice. It’s the honey that makes brands golden. Here are the top word pairings that drive wordsmiths – […] [...]

JEFFREY GITOMER — Turn ideas into ACTION to have a GREAT Year

by Published: February 19,2015

Tags: advertising, Business, gitomer, Mississippi, PR

Everyone wants to have a great year, and many start with a flurry. Problem is that many can’t keep up the momentum or maintain the dedication to make “great” a reality. The health clubs and gyms are already less crowded. Last week I posted my list of 21.5 things to do so that you can […] [...]

TODD SMITH’S SPIN CYCLE: 5 reputation winners of Super Bowl XLIX

by Published: February 12,2015

Tags: advertising, Business, column, Mississippi, NEWS, PR, Todd Smith

The Super Bowl was a big hit for many big brands – and their ad spots. Comprehensive research from various sources (primarily TiVo, YouTube, USA Today’s Ad Meter, and Twitter polling via AdAge) indicate these five brands have received a positive boost from the work they did surrounding the big game: 1. Budweiser For whatever […] [...]

JOSH MABUS — Developing yourself for the workforce

by Published: February 5,2015

Tags: advertising, Business, education, Josh Mabus, Mississippi, NEWS, PR

A young friend of mine, Ken, recently asked me how he can get a job in his major. Ken doesn’t have a degree in an especially broad or crowded field, but he was still having trouble finding his dream job that focused on public service and policy creation. Ken will go on for hours about […] [...]

TODD SMITH’S SPIN CYCLE — The Top 5 content marketing trends to watch in 2015

Whether we’re talking photo or video, editorial or blog, content’s kingdom has been expanding: fewer journalists, more user-generated tomes and a plethora of forums for any brand to find a consumer. This is the world in which we live – instant, immediate, and all within reach. Just because the platforms are there does not mean […] [...]

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