Posts Tagged ‘PR’

JEFFREY GITOMER — Turn ideas into ACTION to have a GREAT Year

by Published: February 19,2015

Tags: advertising, Business, gitomer, Mississippi, PR

Everyone wants to have a great year, and many start with a flurry. Problem is that many can’t keep up the momentum or maintain the dedication to make “great” a reality. The health clubs and gyms are already less crowded. Last week I posted my list of 21.5 things to do so that you can […] [...]

TODD SMITH’S SPIN CYCLE: 5 reputation winners of Super Bowl XLIX

by Published: February 12,2015

Tags: advertising, Business, column, Mississippi, NEWS, PR, Todd Smith

The Super Bowl was a big hit for many big brands – and their ad spots. Comprehensive research from various sources (primarily TiVo, YouTube, USA Today’s Ad Meter, and Twitter polling via AdAge) indicate these five brands have received a positive boost from the work they did surrounding the big game: 1. Budweiser For whatever […] [...]

JOSH MABUS — Developing yourself for the workforce

by Published: February 5,2015

Tags: advertising, Business, education, Josh Mabus, Mississippi, NEWS, PR

A young friend of mine, Ken, recently asked me how he can get a job in his major. Ken doesn’t have a degree in an especially broad or crowded field, but he was still having trouble finding his dream job that focused on public service and policy creation. Ken will go on for hours about […] [...]

TODD SMITH’S SPIN CYCLE — The Top 5 content marketing trends to watch in 2015

Whether we’re talking photo or video, editorial or blog, content’s kingdom has been expanding: fewer journalists, more user-generated tomes and a plethora of forums for any brand to find a consumer. This is the world in which we live – instant, immediate, and all within reach. Just because the platforms are there does not mean […] [...]

JEFFREY GITOMER: 3.5 BIG Questions and 3.5 BIGGER Answers

by Published: January 22,2015

Tags: advertising, Business, gitomer, Mississippi, NEWS, PR

1. How come people don’t call me back? People not calling you back is not a problem, it’s a symptom. Here are some of the real reasons people don’t call you back: 1. Boring message. 2. Insincere message. 3. Sales message not a value message. 4. Self-serving message. 5. No humor employed. 6. Non-compelling message. […] [...]

TODD SMITH’S SPIN CYCLE: PR resolutions: 15 sayings to give up in 2015

by Published: January 16,2015

Tags: advertising, Business, Mississippi, NEWS, PR

As we launch into 2015 and embark on another year of public relations, marketing, advertising and branding, let’s take a look at the phrases that cluttered our media pitches last year. The Spin Cycle hopes this list gets shared by every PR department, agency and company serious about building their brand in the marketplace. Inspiration […] [...]

JEFFREY GITOMER: Proper, pointed, precise, purposeful response shortens the sales cycle

by Published: January 15,2015

Tags: advertising, Business, column, Jeffrey Gitomer, Mississippi, NEWS, PR

How do you respond to your customer’s words and barriers? The answer is: CAREFULLY, TRUTHFULLY, and with AUTHORITY. Whether it’s a bold statement in response to a challenge, or a it’s promise you make in order to gain buyer confidence, or it’s a guarantee that provides the prospect with peace of mind, whether it’s an […] [...]

TODD SMITH’S SPIN CYCLE: The 14 biggest #PRFails of 2014

As we launch a new year – and new beginnings in brand building in an evolving era of digital communications, The Spin Cycle is in a reflective mood, contemplating on the PR, marketing, advertising and branding initiatives in 2014. There were plenty of banner positive brand moments in the past year, but there were also […] [...]

TODD SMITH’S SPIN CYCLE: Annual Christmas Price Index details cost of ‘Twelve Days of Christmas’

by Published: December 18,2014

Tags: advertising, Business, column, Mississippi, NEWS, PR

With energy costs tumbling and inflation remaining calm, the annual Christmas Price Index® experienced a mild 1 percent boost in the 31st annual tongue-in-cheek economic analysis, according to PNC Wealth Management, which conducts the annual Christmas survey. Based on the gifts in the holiday classic, “The Twelve Days of Christmas,” the price tag for the […] [...]

TODD SMITH’S SPIN CYCLE — Maximize your holiday PR with these tips for your list

by Published: December 12,2014

Tags: advertising, Business, Deane Smith & Partners, media, Mississippi, NEWS, PR

Every year, we distribute thousands of holiday season news releases. From gift guides and product launches, events and end-of-year wrap ups, there are many ways brands use news releases to successfully insert themselves into the holiday news cycle. After all, smart PR pros understand that news releases can directly impact end-of-year, holiday sales. To help […] [...]

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