Posts Tagged ‘PR’

GITOMER: The NEW TRUTH about closing the sale

by Published: July 10,2014

Tags: Business, Jeffrey Gitomer, marketing, Mississippi, PR

Every salesperson is looking for the fastest way, the best way, and the easiest way to “close” a sale. More than human nature, for salespeople, closing the sale is both a desire and a need. And the results are totally measurable. Either you win, or you lose. There is no second place in sales. Many […] [...]

TODD SMITH’S SPIN CYCLE: Top green brands: The blue oval is really green

Just about every major corporation today understands the importance of running a sustainable business. Generally speaking, this means one in which water gets conserved, energy and materials come increasingly from clean sources, and the social impact of the business is positive. The trouble is, until now there have been few ways to measure not only […] [...]

TODD SMITH’S SPIN CYCLE: New PR and marketing study busts myths on industries

By Todd Smith Some commonly held beliefs about PR and marketing – especially content marketing and SEO adoption – are more myth than reality according to a comprehensive study on industry trends conducted recently by Vocus, a public relations and marketing software company, and Market Connections Inc., a research firm based in Virginia. The results […] [...]

TODD SMITH — The Spin Cycle: Pithy PRognostications from a recovering journalist

by Published: December 20,2013

Tags: Business, Mississippi, Nashville, PR, Tennessee

If the Feds need a better barometer of the economy this holiday season, they need turn no further than the CPI – the Christmas Price Index – and focus on dancing ladies and leaping lords rather than consumer prices, GNP or the PPI! A huge spike in the price of nine dancing ladies and 10 […] [...]

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