Posts Tagged ‘PR’

TODD SMITH’S SPIN CYCLE: Annual Christmas Price Index details cost of ‘Twelve Days of Christmas’

by Published: December 18,2014

Tags: advertising, Business, column, Mississippi, NEWS, PR

With energy costs tumbling and inflation remaining calm, the annual Christmas Price Index® experienced a mild 1 percent boost in the 31st annual tongue-in-cheek economic analysis, according to PNC Wealth Management, which conducts the annual Christmas survey. Based on the gifts in the holiday classic, “The Twelve Days of Christmas,” the price tag for the […] [...]

TODD SMITH’S SPIN CYCLE — Maximize your holiday PR with these tips for your list

by Published: December 12,2014

Tags: advertising, Business, Deane Smith & Partners, media, Mississippi, NEWS, PR

Every year, we distribute thousands of holiday season news releases. From gift guides and product launches, events and end-of-year wrap ups, there are many ways brands use news releases to successfully insert themselves into the holiday news cycle. After all, smart PR pros understand that news releases can directly impact end-of-year, holiday sales. To help […] [...]

TODD SMITH’S SPIN CYCLE: Habits of highly successful marketing execs

by Published: December 4,2014

Tags: advertising, Business, column, Deane Smith & Partners, Mississippi, NEWS, PR

The most successful marketing executives are, above all, people persons who can advance their company’s brand experience with diverse – and ever-changing – audiences. They’re savvy. They keep a finger on the pulse of a rapidly transforming digital society – with a keen eye to the future. And, they understand how to harness data to […] [...]

TODD SMITH’S SPIN CYCLE — 10 essential tips for B2B marketing success in a digital economy

If you’re a small-to midsize-sized business (SMB) and in the business-to-business (B2B) space, you know how challenging the digital revolution has been for marketing and branding. Not long ago, a sale needed some sort of human interaction – even with the web. Now, from fact-finding to brand-relationship building, your customers rely on the Internet to […] [...]

JEFFREY GITOMER: There are lots of excuses for no success, but very few reasons

by Published: November 13,2014

Tags: advertising, Business, Jeffrey Gitomer, Mississippi, NEWS, PR

People who do not succeed have one distinguishing trait in common. They know all the reasons for failure, and have what they believe to be air-tight alibis to explain away their own lack of achievement. Some of these alibis are clever, and a few of them are justifiable by the facts. But alibis cannot be […] [...]

TODD SMITH’S SPIN CYCLE: Facebook is changing news consumption

In many ways, a 26-year-old Facebook engineer is transforming the way the public consumes journalism. Greg Marra heads a team developed the technology that drives Facebook’s News Feed – the stream of updates, photographs, videos and stories that users see. He is also fast becoming one of the most influential people in the news business. […] [...]

JEFFREY GITOMER: Beyond networking … all the way to new business

by Published: October 30,2014

Tags: advertising, Business, Mississippi, NEWS, PR

  I’ve been attending networking clubs and networking meetings for the better part of 25 years. A couple of weeks ago, I attended a Business Networking International event with Chapter Lucky 62 in New York City as a guest. I wanted to give a short talk on networking strategies, but it seems as though the […] [...]

TODD SMITH: Tech companies lead rankings of most valuable brands In 2014

by Published: October 23,2014

Tags: advertising, Business, COLUMNS, Mississippi, NEWS, PR

Madison Avenue continues at a frenzied, techy pace with a closely held annual report about how much brands are worth – and big name technology brands top the charts this year. The Interbrand Best Global Brands 2014 report shows Apple in first place, as the world’s most valuable brand, for a second straight year. Apple […] [...]

JEFFREY GITOMER: How’s your networking working? Better if you follow the rules

by Published: October 23,2014

Tags: advertising, Business, Mississippi, NEWS, PR

I went to a networking meeting last week hosted by a formal networking organization called Business Network International. Many of you know this group. They have meetings all over the world. This particular chapter meeting was in New York City, and is populated by sophisticated business people who are on fire. NOTE WELL: NYC business […] [...]

TODD SMITH — 5 hottest Twitter innovations from big brands

Big name brands are testing myriad interactions on Twitter these days to stand out. While some marketers are bulking up their tweets with buttons to drive sales, some of the most interesting uses aren’t about social media at all. Instead, brands such as Mountain Dew, Specialized bikes and Evian enlist Twitter in conjunction with traditional […] [...]

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