Posts Tagged ‘PR’

JEFFREY GITOMER: Why your sales process or sales system doesn’t work

by Published: September 24,2014

Tags: advertising, Business, Jeffrey Gitomer, Mississippi, NEWS, PR

Are you being forced to sell someone else’s way? Are you uncomfortable using a “system” of selling? I read a report yesterday stating that 70% of all sales systems and sales initiatives fail. I have no idea who created that number (personally, I use 74% for all my statistical reports), but the point is clear. […] [...]

Ramey Agency welcomes Amy Mardis and Tania Romano

by Published: September 24,2014

Tags: advertising, Business, Mississippi, NEWS, Newsmakers, PR

The Ramey Agency recently welcomed Amy Mardis as senior account executive and Tania Romano as associate digital art director. Mardis is a native of Kosciusko, and attended Mississippi State University where she double-majored in political science and communication. She has over 10 years of marketing experience. Mardis previously worked at Ramey before moving to Nashville, […] [...]

JEFFREY GITOMER: Overlooked power may be your kryptonite

by Published: August 29,2014

Tags: advertising, Business, Jeffrey Gitomer, Mississippi, PR

I see, therefore I learn. I see, therefore I think. I learn and I think, therefore I reason and respond. THE POWER: That is the power of observation. How are you taking advantage of that power? How would you rate your power of observation? What are you looking at? How does what you see impact […] [...]

Katherine Capocelli, Emily Cutrer and Joshua McCrary sign on at Ramey Agency

by Published: August 22,2014

Tags: advertising, Business, Fondren, JACKSON, Mississippi, PR

The Ramey Agency has made three new hires — Katherine Capocelli, Emily Cutrer and Joshua McCrary. Capocelli, originally from Richmond, Virginia, earned her bachelor’s degree in mass communications/business and master’s degree in brand management at Virginia Commonwealth University. Before joining Ramey, she worked at Moroch and AKQA. She has joined Ramey as an account supervisor […] [...]

JEFFREY GITOMER: Easiest way to make a sale? Start at the top!

by Published: August 11,2014

Tags: advertising, Business, Jeffrey Gitomer, Mississippi, PR

If you’ve never been to the Guggenheim Museum in New York City you’re missing an exceptional experience and an incredible lesson in sales. When you enter this Frank Lloyd Wright designed building, you’ll be immediately amazed by the rotunda exposing the entire museum. Art is everywhere and a giant ramp wraps around six floors of […] [...]

THE SPIN CYCLE: How to write headlines that could go viral

by Published: August 11,2014

Tags: advertising, Business, Coke, Deane Smith & Partners, Mississippi, PR

I want to let you in on a secret. The headline of this column alone, with proper placement and social sharing of course, could take this viral. In order to get a well-placed piece in the digital domain, you have to make it SHINE. KISSmetrics, a digital market research firm, analyzed what makes a good […] [...]

GITOMER: The NEW TRUTH about closing the sale

by Published: July 10,2014

Tags: Business, Jeffrey Gitomer, marketing, Mississippi, PR

Every salesperson is looking for the fastest way, the best way, and the easiest way to “close” a sale. More than human nature, for salespeople, closing the sale is both a desire and a need. And the results are totally measurable. Either you win, or you lose. There is no second place in sales. Many […] [...]

TODD SMITH’S SPIN CYCLE: Top green brands: The blue oval is really green

Just about every major corporation today understands the importance of running a sustainable business. Generally speaking, this means one in which water gets conserved, energy and materials come increasingly from clean sources, and the social impact of the business is positive. The trouble is, until now there have been few ways to measure not only […] [...]

TODD SMITH’S SPIN CYCLE: New PR and marketing study busts myths on industries

By Todd Smith Some commonly held beliefs about PR and marketing – especially content marketing and SEO adoption – are more myth than reality according to a comprehensive study on industry trends conducted recently by Vocus, a public relations and marketing software company, and Market Connections Inc., a research firm based in Virginia. The results […] [...]

TODD SMITH — The Spin Cycle: Pithy PRognostications from a recovering journalist

by Published: December 20,2013

Tags: Business, Mississippi, Nashville, PR, Tennessee

If the Feds need a better barometer of the economy this holiday season, they need turn no further than the CPI – the Christmas Price Index – and focus on dancing ladies and leaping lords rather than consumer prices, GNP or the PPI! A huge spike in the price of nine dancing ladies and 10 […] [...]

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