Posts Tagged ‘public relations’

JEFFREY GITOMER: “I can’t find the buyer anymore!” Here’s why…

Jeffrey, I have some sales situations I can’t get past, and maybe you can help. I’m an insurance agent. I read your stuff – OK, I’m a fan. I’ve been getting blown off or stalled from accounts and managers who don’t make the final decision. I’ve given people the presentation and they are definitely interested […] [...]

THE SPIN CYCLE — Key results from Pew’s social media survey

As Meerkat loses the spotlight to Periscope and everyone tries to remember what Ello was all about, we could use a bit of research for clarity on the current state of social media. The ever-reliable Pew Research Center did just that with its extensive study on The Digital Lives of Teenagers. Here are the top […] [...]

JOSH MABUS: Thank you for letting me know you’re old

Anniversary sales are the worst. They’re the vestigial tail of marketing — outdated and unnecessary. Somehow they haven’t gotten the evolutionary hint that they’re no longer needed. This tactic leads the pack in a host of outdated practices that only benefit the media outlets where the ads are placed. What would you do if a […] [...]

JEFFREY GITOMER: Sell like you did as a kid: 100 percent closing ratio

Think back to your selling ability when you were a kid. That statement no doubt brought a big smile to your face. The toy you wanted. The place you wanted to go. The candy bar you wanted in the checkout aisle of the grocery store. The TV show you wanted to watch. The movie you […] [...]

JEFFREY GITOMER: Face-to-face networking is still the key to connections

How important is face-to-face networking to sales, relationships, career, and success? I asked my commercial insurance agent, John Cantrell, to give me a synopsis of his networking strategies. John has been a friend, client, and vendor for the past 22 years. Here are two important facts about John: 1. His insurance business has exploded with […] [...]

TODD SMITH’S SPIN CYCLE: Turn your content, data into compelling news

One of the best PR tools in today’s fast-paced, 24-7 news cycle world is including numbers in your media pitch to attract journalist attention. Case in point: over the holidays, New York Post business reporter John Crudele published an article sarcastically “gifting” coverage to a select handful of PR peeps whose pitches had originally gone […] [...]

JEFFREY GITOMER: More BIG Questions and BIGGER Answers

Here are a few more sales, business, and life answers that can help you make more sales TODAY, and help you build a personal brand and reputation FOREVER. 1. Jeffrey, what do you do EVERY DAY to build attraction and brand? What do you do to create consistency in your daily business habits? And I […] [...]

JOSH MABUS — Mississippi’s Healthcare: Not a quality problem, a marketing problem

by Published: January 29,2015

Tags: advertising, Business, healthcare, Mississippi, NEWS, public relations

An integral part of the Mississippi Economic Council’s Blueprint Mississippi initiative is utilizing healthcare as an economic development driver for our state. During a recent Healthcare Huddle, an awareness-building tour, Governor Phil Bryant recently shared a fact that floored the audience: Mississippi is one of the best places in the United States for doctors to […] [...]

JOSH MABUS: Truth, well told — Honesty in Mississippi tourism is key

Tourism may be a relative newcomer to the usual suspects of economic development, but it is a lucrative driver for our state. Mississippi’s cultural heritage, while not as sexy as a professional football team or as easy to sell as Disney World, is our ultimate renewable resource. Cities large and small, from the coast to […] [...]

TODD SMITH’S SPIN CYCLE: Top 5 social media campaigns of 2014 recognized at mashies

Successful social media campaigns tap into emotions, persuade action and inspire behavior – whether that’s happiness, hope, fear or yearning. Mashable, a leading digital news and social media company, recently held its annual Mashies Awards in New York, which revealed the year’s most outstanding examples of digital media from categories including Best Real-Time Marketing, Best […] [...]

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