by Associated Press Published: May 7,2013
Tags: advertisement, advertising, competition, education, marketing, public education, public relations, public school, school, student, teach
TUPELO — Noting the competition that exists when parents choose where to send their children to school, first-year Tupelo superintendent Gearl Loden has begun a campaign to aggressively market the school district. From billboards to newspaper advertisements to a student-produced program that airs on WTVA-TV in Tupelo, the district has actively tried to share its [...] [...]
by MBJ Staff Published: April 5,2013
Tags: campaign, credit union, financial institution, home, homeowner, homeownership, house, marketing, public relations, real estate, residence, resident, residential real estate
JACKSON — HOPE (Hope Enterprise Corporation/Hope Credit Union) has helped launch Home Matters, a national movement to build public support for the concept of homeownership. Home Matters is spearheaded by the National NeighborWorks Association (NNA), a coast-to-coast coalition of housing and community development organizations, other nonprofits, companies and the public at large. The launch took [...] [...]
by MBJ Staff Published: March 12,2013
Tags: advertising, athletics, Chicken, food, Golf, manufacture, manufacturer, manufacturing, marketing, poultry, processor, professional sports, public relations, sponsor
LAUREL and MADISON — Sanderson Farms Inc. is the new title sponsor of the PGA tournament held annually at Annandale Golf Club in Madison. Mississippi’s only PGA event will now be known as the Sanderson Farms Championship. The Laurel-based poultry company is holding a news conference today at 10 a.m. at the Blair E. Batson [...] [...]
Kassi Rushing is quick to assure us she has no political aspirations. The daughter and granddaughter of two mayors of Golden, Mississippi (population: 300) has been the communications maven for Horne LLP in Ridgeland since 2007 and says she learned to love her state and be proud of her small town roots from her parents [...] [...]
JACKSON — The American Advertising Federation of Jackson (AAF Jackson) presented its 2013 ADDY Awards for advertising creative excellence Friday night at The South. This annual awards presentation was attended by more than 110 individuals from local advertising, marketing, graphic design and media businesses. Of the 202 entries received by AAF Jackson, 21 Gold ADDY [...] [...]
JACKSON — The Mississippi Department of Agriculture and Commerce recently showcased the premier issue of Mississippi Agriculture, a comprehensive guide to the states’ farms, food, and commerce at the Capitol today. Joined by several of those who contributed to the magazine, Agriculture and Commerce Commissioner Cindy Hyde-Smith said, “Mississippi Agriculture gives us the opportunity to [...] [...]
HATTIESBURG — Mississippi may not have its own major league professional sports team, but one Hattiesburg resident can at least say he had a major part in developing one. Rodney Richardson, founder and principal of RARE Design in downtown Hattiesburg, recently designed a new logo for the NBA’s New Orleans Hornets, who will soon become [...] [...]
by Associated Press Published: October 3,2012
Tags: bench, brand, case, convenience store, court, decision, energy, explosion, fuel, gas station, gasoline, judge, judicial, judiciary, lawsuit, marketing, natural gas, offshore drilling, Oil, oil spill, oilrig, petroleum, public relations, retail, ruling, trial
NEW ORLEANS — A federal judge has dismissed claims by BP fuel stations and convenience stores that the 2010 oil spill in the Gulf of Mexico diminished the value of the oil giant’s brand and cost them business. U.S. District Judge Carl Barbier’s ruling says the dealers’ claims against BP PLC aren’t viable under the [...] [...]
by Associated Press Published: September 17,2012
Tags: admission, advertisding, brand, branding, discussion, education, higher education, interactive, learn, learning, marketing, meeting, public relations, public university, recruit, recruiting, session, student, teach, teaching
COLUMBUS — Mississippi University for Women kicked off the early stages of its new branding campaign this week with the first of a series of interactive discussions. The Commercial Dispatch reports six sessions are planned this month with small groups of stakeholders, around 25 per session. The sessions are being managed by idgroup USA, a [...] [...]
by Associated Press Published: July 30,2012
Tags: community development, consultant, consulting, crime, economic development, image, perception, public relations, tourism, tourist, vistior
JACKSON — For years, Mississippi’s capital city has battled a reputation as a place of blight, corruption and high crime. Now, Jackson officials say they have enlisted help to upgrade public perception of the state’s biggest city. A local advertising firm, Fahrenheit Creative Group, has been hired in a $45,000 contract, to create better vibes [...] [...]
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