Mississippi Business Journal » public relations

New education trend? District marketing schools

Associated Press — Tue, 07 May 2013 11:26:37 +0000

TUPELO — Noting the competition that exists when parents choose where to send their children to school, first-year Tupelo superintendent Gearl Loden has begun a campaign to aggressively market the school district. From billboards to newspaper advertisements to a student-produced program that airs on WTVA-TV in Tupelo, the district has actively tried to share its [...]

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Credit union participating in national homeownership campaign

MBJ Staff — Fri, 05 Apr 2013 12:16:19 +0000

JACKSON — HOPE (Hope Enterprise Corporation/Hope Credit Union) has helped launch Home Matters, a national movement to build public support for the concept of homeownership. Home Matters is spearheaded by the National NeighborWorks Association (NNA), a coast-to-coast coalition of housing and community development organizations, other nonprofits, companies and the public at large. The launch took [...]

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Poultry company new title sponsor of PGA tournament

MBJ Staff — Tue, 12 Mar 2013 12:08:39 +0000

LAUREL and MADISON — Sanderson Farms Inc. is the new title sponsor of the PGA tournament held annually at Annandale Golf Club in Madison. Mississippi’s only PGA event will now be known as the Sanderson Farms Championship. The Laurel-based poultry company is holding a news conference today at 10 a.m. at the Blair E. Batson [...]

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Keeping Our Eye On Kassi Rushing

Stephen McDill — Fri, 01 Mar 2013 13:50:38 +0000

Kassi Rushing is quick to assure us she has no political aspirations. The daughter and granddaughter of two mayors of Golden, Mississippi (population: 300) has been the communications maven for Horne LLP in Ridgeland since 2007 and says she learned to love her state and be proud of her small town roots from her parents [...]

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Mad Genius wins ‘Best of Show Overall’ at 2013 ADDY Awards

MBJ Staff — Fri, 15 Feb 2013 14:52:40 +0000

JACKSON — The American Advertising Federation of Jackson (AAF Jackson) presented its 2013 ADDY Awards for advertising creative excellence Friday night at The South. This annual awards presentation was attended by more than 110 individuals from local advertising, marketing, graphic design and media businesses. Of the 202 entries received by AAF Jackson, 21 Gold ADDY [...]

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Ag Department unveils new annual magazine

MBJ Staff — Fri, 08 Feb 2013 16:22:26 +0000

JACKSON — The Mississippi Department of Agriculture and Commerce recently showcased the premier issue of Mississippi Agriculture, a comprehensive guide to the states’ farms, food, and commerce at the Capitol today. Joined by several of those who contributed to the magazine, Agriculture and Commerce Commissioner Cindy Hyde-Smith said, “Mississippi Agriculture gives us the opportunity to [...]

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Local design firm creates new New Orleans Pelicans logo

Associated Press — Mon, 04 Feb 2013 16:50:41 +0000

HATTIESBURG — Mississippi may not have its own major league professional sports team, but one Hattiesburg resident can at least say he had a major part in developing one. Rodney Richardson, founder and principal of RARE Design in downtown Hattiesburg, recently designed a new logo for the NBA’s New Orleans Hornets, who will soon become [...]

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Judge tosses oil spill lawsuit brought by BP gas stations, stores

Associated Press — Wed, 03 Oct 2012 17:29:37 +0000

NEW ORLEANS — A federal judge has dismissed claims by BP fuel stations and convenience stores that the 2010 oil spill in the Gulf of Mexico diminished the value of the oil giant’s brand and cost them business. U.S. District Judge Carl Barbier’s ruling says the dealers’ claims against BP PLC aren’t viable under the [...]

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MUW launches branding campaign with interactive sessions

Associated Press — Mon, 17 Sep 2012 17:09:36 +0000

COLUMBUS — Mississippi University for Women kicked off the early stages of its new branding campaign this week with the first of a series of interactive discussions. The Commercial Dispatch reports six sessions are planned this month with small groups of stakeholders, around 25 per session. The sessions are being managed by idgroup USA, a [...]

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Capital City hires consultant to work on negative image

Associated Press — Mon, 30 Jul 2012 15:05:46 +0000

JACKSON — For years, Mississippi’s capital city has battled a reputation as a place of blight, corruption and high crime. Now, Jackson officials say they have enlisted help to upgrade public perception of the state’s biggest city. A local advertising firm, Fahrenheit Creative Group, has been hired in a $45,000 contract, to create better vibes [...]

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