Posts Tagged ‘public relations’

GITOMER: We are on the path to 1,000 sales leads

Last week I wrote about the big picture of what it would take to attract 1,000 leads, both the philosophy and structure of what would create the attraction. I also talked about all the research I did to find “the best time” to tweet, re-tweet, post and take other social actions in order to get […] [...]

TODD SMITH’S SPIN CYCLE: March (Marketing) Madness is upon us

by Published: March 28,2014

Tags: Business, marketing, Mississippi, public relations

Basketballs aren’t the only thing flying across our airwaves this March. Yes, it March Madness, but it’s also marketing madness — when brands take to the court of public opinion to grab the world’s attention and gain awareness for their brands. It’s not the Olympics or the Super Bowl, mind you, but it’s still one […] [...]

TODD SMITH’S THE SPIN CYCLE: Media Tips, Crisis Communications & Negative Press, Oh My!

As a former journalist, avid writer and lover of well-crafted turns of phrase, I spend a lot of time at our shop coaching, advising and strategizing with companies and organizations on how to come out on top while navigating the pitfalls of tough interviews, simmering crises and negative news. At Deane, Smith & Partners, we […] [...]

TODD SMITH’S Spin Cycle — All The News … Best Stories of 2013 in the New York Times

The New York Times has announced its list of most-visited stories of 2013. Call it the modern version of “All the News That’s Fit to Print!” Categories include the most popular articles and blog posts, multimedia and interactives, and videos throughout NYTimes.com, the news outlet’s mobile site and its iOS apps. The most visited of […] [...]

THE SPIN CYCLE with Todd Smith: Ads take center stage for Super Bowl XLVIII

The greatest game of the year is set to kickoff on Super Bowl Sunday. I’m not talking Denver Broncos vs. Seattle Seahawks. Yes, it’s the biggest sports event of 2014, and everyone across the globe – including The Spin Cycle – will be dialed-in to see the epic battle between the NFL’s best offense (The […] [...]

The Spin Cycle — Winter weather goes viral with #polarvortex

by Published: January 17,2014

Tags: Business, Mississippi, public relations

When much of the country turned into the world’s largest freezer earlier this month with a massive arctic blast, it ushered in another buzzword to society’s collective vocabulary – polar vortex! No, it’s not a new weather-busting, wind protecting garment, but yet another meteorological explanation to the sub-zero gale hitting us head-on. Did you know […] [...]

TODD SMITH’S SPIN CYCLE: Ad spending, PR blunders and a Golden Mic Award

Madison Avenue had a very Merry Christmas, and is preparing to pop the cork on a banner 2014 on the advertising front. Some of the world’s biggest advertising companies are predicting faster than previously expected growth in ad spending in 2014, according to a recent report in the Wall Street Journal. A portion is from […] [...]

TODD SMITH’S SPIN CYCLE — Get your social on in 2014

» Pithy PRognostications from a recovering journalist Social has certainly invaded the C-suite, as company leaders have embraced and harnessed the power of social media platforms such as Twitter, LinkedIn, Facebook, YouTube – and many more – as they seek to advance their brand to an increasingly dexterous, mobile and nimble public. Let’s face it, in […] [...]

THE SPIN CYCLE — Pithy PRognositications from a recovering journalist

by Published: December 13,2013

Tags: Business, Mississippi, public relations, Tennessee

By Todd Smith Welcome to The Spin Cycle, a weekly column devoted to the latest news, issues and trends in the branding, PR, marketing and advertising industries. Tune-in here to catch the buzz on the best ways to build, strengthen and sustain your brand in today’s fast-paced, multi-media, plugged-in world — filled with competing messages […] [...]

MBJ December 13th Digital Edition

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