In the advertising and marketing business, reaching the 75-year mark is akin to surviving the Ice Age wearing shorts, flip-flops and a tank top. You can do it, but you won’t like your odds going in. Market collapses, creative burnout, scandals, partner disputes and the death of the founder are but a few of the [...] [...]
When Louisville Slugger lost its swing, the venerable baseball bat maker called on Jackson’s GodwinGroup to help get it back. That was 1997, a year the Kentucky baseball bat maker decided it must do something to turnaround its diminishing market share. The call went to Godwin, an established Mississippi marketing and advertising company beginning to [...] [...]
MISSISSIPPI GULF COAST — Harrison County supervisors have voted to create a regional marketing group to promote tourism on the Mississippi Gulf Coast. Yesterday’s 4-1 vote follows months of discussion and meetings about the issue. The Legislature will have the ultimate authority to create the new organization. Supervisor Marlin Ladner was the lone vote against, [...] [...]
by MBJ Staff Published: March 13,2012
Tags: advertising, banking, Banks, Convention Center, Conventions, finance, financial insitutions, marketing, meetings, promotions, public relations, tourism, tourists, visitors
JACKSON — SMG, managers of the Jackson Convention Complex, reports the Jackson Convention Complex and Trustmark National Bank have renewed their commercial rights marketing partnership, extending Trustmark’s designation as the exclusive bank of the Jackson Convention Complex for an additional three years. SMG general manager Kelvin Moore said, “Trustmark was one of the original marketing [...] [...]
RIDGELAND — The Memphis Grizzlies and C Spire Wireless have entered into a multi-year sponsorship agreement involving the NBA Western Conference team and FedExForum. Terms were not disclosed. As part of the agreement, the Memphis Grizzlies have chosen C Spire Wireless as the official wireless partner of the professional basketball team and FedExForum and will [...] [...]
Since founding Broadcast Media Group Inc. in Starkville in 1996, Robbie Coblentz has worked numerous marketing/PR campaigns all over the state and nation. The production company has won numerous awards for its work, including an international Telly Award just this past summer. But he and his team recently completed work on the promotion of a [...] [...]
JACKSON and HATTIESBURG — GodwinGroup of Jackson has been chosen to provide branding and marketing services to Hattiesburg-based Merchants Foodservice. GodwinGroup will be responsible for developing and launching the new brand position with a focus on building and evolving a modern brand personality. Merchants Foodservice currently operates in Arkansas, Louisiana, Mississippi, Tennessee, Alabama, Georgia, Florida, [...] [...]
by MBJ Staff Published: September 13,2011
Tags: attorneys, Commercial Real Estate, downtown, law, lawyers, legal, marketing, office space, public relations, real estate, Renovations
JACKSON — Parkway Properties Inc. will hold a ceremony Thursday to unveil the 17,000-square-foot newly-remodeled space of GodwinGroup, a Jackson-based integrated marketing and advertising firm, and to welcome Balch & Bingham, LLP, a regional law firm, to their new 27,000-square-foot office at One Jackson Place in downtown Jackson. Jackson Mayor Harvey Johnson The law firm [...] [...]
GULFPORT — The Prime Time Agency has been honored by having five graphic identities included in the new David E. Carter book, “Trademarks 1 – Bright Ideas in Logo Design from Around the World.” The logos appearing in the book are for clients Digital Engineering, designed by John Seymour; the State of Mississippi, designed by [...] [...]
by MBJ Staff Published: September 1,2011
Tags: advertising, marketing, paddlewheel, public relations, river, Steamboat, tourism, tourists, tours, visitors
JACKSON — GodwinGroup of Jackson has been selected to provide branding and launch support for the Great American Steamboat Company, a Memphis-based firm specializing in luxury steamboat voyages on the Mississippi and Ohio rivers. GodwinGroup will be responsible for developing initial marketing strategies, web presence and sales materials, with a focus on building brand identity [...] [...]
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