Posts Tagged ‘public relations’

The Spin Cycle — Winter weather goes viral with #polarvortex

by Published: January 17,2014

Tags: Business, Mississippi, public relations

When much of the country turned into the world’s largest freezer earlier this month with a massive arctic blast, it ushered in another buzzword to society’s collective vocabulary – polar vortex! No, it’s not a new weather-busting, wind protecting garment, but yet another meteorological explanation to the sub-zero gale hitting us head-on. Did you know […] [...]

TODD SMITH’S SPIN CYCLE: Ad spending, PR blunders and a Golden Mic Award

Madison Avenue had a very Merry Christmas, and is preparing to pop the cork on a banner 2014 on the advertising front. Some of the world’s biggest advertising companies are predicting faster than previously expected growth in ad spending in 2014, according to a recent report in the Wall Street Journal. A portion is from […] [...]

TODD SMITH’S SPIN CYCLE — Get your social on in 2014

» Pithy PRognostications from a recovering journalist Social has certainly invaded the C-suite, as company leaders have embraced and harnessed the power of social media platforms such as Twitter, LinkedIn, Facebook, YouTube – and many more – as they seek to advance their brand to an increasingly dexterous, mobile and nimble public. Let’s face it, in […] [...]

THE SPIN CYCLE — Pithy PRognositications from a recovering journalist

by Published: December 13,2013

Tags: Business, Mississippi, public relations, Tennessee

By Todd Smith Welcome to The Spin Cycle, a weekly column devoted to the latest news, issues and trends in the branding, PR, marketing and advertising industries. Tune-in here to catch the buzz on the best ways to build, strengthen and sustain your brand in today’s fast-paced, multi-media, plugged-in world — filled with competing messages […] [...]

MBJ December 13th Digital Edition

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Merchants Foodservice joins Independent Marketing Alliance

HATTIESBURG — Merchants Foodservice is now a member company of Independent Marketing Alliance (IMA). Andy Mercier, president/CEO, Merchants Foodservice, stated, “We attribute much of our success to the integrity and hard work of Merchants’ team of professionals. Their ‘whatever it takes’ commitment to finding a way to “make our customers’ lives easier” continues to spur […] [...]

Kristie Aylett makes history

The Public Relations Society of America (PRSA) has selected Kristie Aylett, APR, Fellow PRSA, for membership in its College of Fellows. Aylett provides strategic communications counsel and PR services to a diverse client base located across the United States through her Mississippi-based consulting firm, The KARD Group Public Relations/ Marketing. Aylett is the first woman […] [...]

Keeping our eye on … Kelly Graeber

Hazlehurst native Kelly Graeber says being the daughter of a high school art teacher and educator helped her grasp the gift of learning at an early age. As the public relations specialist of the Oxford School District, Graeber’s days are packed with handling weekly communication operations within a growing student population spread across seven schools […] [...]

Deane Smith & Partners, Mad Genius partner to grow business across the nation

After a year in which the Mad Genius branding firm of Ridgeland brought home awards for Best in Show and Best Overall, it would be hard to believe there are many weak spots in its creative organization. Still and yet, Mad Genius CEO Rick Moore believes whatever weak spots his firm may have once had […] [...]

Five inducted in public relations hall of fame

Five public relations professionals were recently inducted into the Southern Public Relations Hall of Fame. Neal W. Cirlot (posthumously) of Diamondhead retired from Blue Cross and Blue Shield of Mississippi where he worked as the public relations director for 27 years. In his earlier career, he served in the Coast Guard from 1942-1943 and U.S. […] [...]

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