Posts Tagged ‘public relations’

Keeping Our Eye On Kassi Rushing

Kassi Rushing is quick to assure us she has no political aspirations. The daughter and granddaughter of two mayors of Golden, Mississippi (population: 300) has been the communications maven for Horne LLP in Ridgeland since 2007 and says she learned to love her state and be proud of her small town roots from her parents […] [...]

Mad Genius wins ‘Best of Show Overall’ at 2013 ADDY Awards

by Published: February 15,2013

Tags: advertising, award, campaign, marketing, media, promotion, public relations

JACKSON — The American Advertising Federation of Jackson (AAF Jackson) presented its 2013 ADDY Awards for advertising creative excellence Friday night at The South. This annual awards presentation was attended by more than 110 individuals from local advertising, marketing, graphic design and media businesses. Of the 202 entries received by AAF Jackson, 21 Gold ADDY […] [...]

Ag Department unveils new annual magazine

JACKSON — The Mississippi Department of Agriculture and Commerce recently showcased the premier issue of Mississippi Agriculture, a comprehensive guide to the states’ farms, food, and commerce at the Capitol today. Joined by several of those who contributed to the magazine, Agriculture and Commerce Commissioner Cindy Hyde-Smith said, “Mississippi Agriculture gives us the opportunity to […] [...]

Local design firm creates new New Orleans Pelicans logo

HATTIESBURG — Mississippi may not have its own major league professional sports team, but one Hattiesburg resident can at least say he had a major part in developing one. Rodney Richardson, founder and principal of RARE Design in downtown Hattiesburg, recently designed a new logo for the NBA’s New Orleans Hornets, who will soon become […] [...]

Judge tosses oil spill lawsuit brought by BP gas stations, stores

NEW ORLEANS — A federal judge has dismissed claims by BP fuel stations and convenience stores that the 2010 oil spill in the Gulf of Mexico diminished the value of the oil giant’s brand and cost them business. U.S. District Judge Carl Barbier’s ruling says the dealers’ claims against BP PLC aren’t viable under the […] [...]

MUW launches branding campaign with interactive sessions

COLUMBUS — Mississippi University for Women kicked off the early stages of its new branding campaign this week with the first of a series of interactive discussions. The Commercial Dispatch reports six sessions are planned this month with small groups of stakeholders, around 25 per session. The sessions are being managed by idgroup USA, a […] [...]

Capital City hires consultant to work on negative image

JACKSON — For years, Mississippi’s capital city has battled a reputation as a place of blight, corruption and high crime. Now, Jackson officials say they have enlisted help to upgrade public perception of the state’s biggest city. A local advertising firm, Fahrenheit Creative Group, has been hired in a $45,000 contract, to create better vibes […] [...]

GodwinGroup the ‘go-to’ firm for 75 years

In the advertising and marketing business, reaching the 75-year mark is akin to surviving the Ice Age wearing shorts, flip-flops and a tank top. You can do it, but you won’t like your odds going in. Market collapses, creative burnout, scandals, partner disputes and the death of the founder are but a few of the […] [...]

GodwinGroup at 75 has longer reach, wider range of services

by Published: April 22,2012

Tags: advertising, GodwinGroup, marketing, public relations

When Louisville Slugger lost its swing, the venerable baseball bat maker called on Jackson’s GodwinGroup to help get it back. That was 1997, a year the Kentucky baseball bat maker decided it must do something to turnaround its diminishing market share. The call went to Godwin, an established Mississippi marketing and advertising company beginning to […] [...]

Coast supervisors vote to create regional marketing group

MISSISSIPPI GULF COAST — Harrison County supervisors have voted to create a regional marketing group to promote tourism on the Mississippi Gulf Coast. Yesterday’s 4-1 vote follows months of discussion and meetings about the issue. The Legislature will have the ultimate authority to create the new organization. Supervisor Marlin Ladner was the lone vote against, […] [...]

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