Posts Tagged ‘public relations’

Judge tosses oil spill lawsuit brought by BP gas stations, stores

NEW ORLEANS — A federal judge has dismissed claims by BP fuel stations and convenience stores that the 2010 oil spill in the Gulf of Mexico diminished the value of the oil giant’s brand and cost them business. U.S. District Judge Carl Barbier’s ruling says the dealers’ claims against BP PLC aren’t viable under the […] [...]

MUW launches branding campaign with interactive sessions

COLUMBUS — Mississippi University for Women kicked off the early stages of its new branding campaign this week with the first of a series of interactive discussions. The Commercial Dispatch reports six sessions are planned this month with small groups of stakeholders, around 25 per session. The sessions are being managed by idgroup USA, a […] [...]

Capital City hires consultant to work on negative image

JACKSON — For years, Mississippi’s capital city has battled a reputation as a place of blight, corruption and high crime. Now, Jackson officials say they have enlisted help to upgrade public perception of the state’s biggest city. A local advertising firm, Fahrenheit Creative Group, has been hired in a $45,000 contract, to create better vibes […] [...]

GodwinGroup the ‘go-to’ firm for 75 years

In the advertising and marketing business, reaching the 75-year mark is akin to surviving the Ice Age wearing shorts, flip-flops and a tank top. You can do it, but you won’t like your odds going in. Market collapses, creative burnout, scandals, partner disputes and the death of the founder are but a few of the […] [...]

GodwinGroup at 75 has longer reach, wider range of services

by Published: April 22,2012

Tags: advertising, GodwinGroup, marketing, public relations

When Louisville Slugger lost its swing, the venerable baseball bat maker called on Jackson’s GodwinGroup to help get it back. That was 1997, a year the Kentucky baseball bat maker decided it must do something to turnaround its diminishing market share. The call went to Godwin, an established Mississippi marketing and advertising company beginning to […] [...]

Coast supervisors vote to create regional marketing group

MISSISSIPPI GULF COAST — Harrison County supervisors have voted to create a regional marketing group to promote tourism on the Mississippi Gulf Coast. Yesterday’s 4-1 vote follows months of discussion and meetings about the issue. The Legislature will have the ultimate authority to create the new organization. Supervisor Marlin Ladner was the lone vote against, […] [...]

Jackson Convention Complex, Trustmark extend marketing partnership

JACKSON — SMG, managers of the Jackson Convention Complex, reports the Jackson Convention Complex and Trustmark National Bank have renewed their commercial rights marketing partnership, extending Trustmark’s designation as the exclusive bank of the Jackson Convention Complex for an additional three years. SMG general manager Kelvin Moore said, “Trustmark was one of the original marketing […] [...]

C Spire signs sponsorship pact with Grizzlies, FedExForum

RIDGELAND — The Memphis Grizzlies and C Spire Wireless have entered into a multi-year sponsorship agreement involving the NBA Western Conference team and FedExForum. Terms were not disclosed. As part of the agreement, the Memphis Grizzlies have chosen C Spire Wireless as the official wireless partner of the professional basketball team and FedExForum and will […] [...]

Local firm helps promote world-record chocolate bar

Since founding Broadcast Media Group Inc. in Starkville in 1996, Robbie Coblentz has worked numerous marketing/PR campaigns all over the state and nation. The production company has won numerous awards for its work, including an international Telly Award just this past summer. But he and his team recently completed work on the promotion of a […] [...]

GodwinGroup lands Merchants Foodservice account

by Published: September 15,2011

Tags: advertising, foodservice, marketing, public relations

JACKSON and HATTIESBURG — GodwinGroup of Jackson has been chosen to provide branding and marketing services to Hattiesburg-based Merchants Foodservice. GodwinGroup will be responsible for developing and launching the new brand position with a focus on building and evolving a modern brand personality. Merchants Foodservice currently operates in Arkansas, Louisiana, Mississippi, Tennessee, Alabama, Georgia, Florida, […] [...]

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