Posts Tagged ‘Sony’

(VIDEO) DON GLIDEWELL — The threat of cyber crime to businesses is real

  If you think that cyber crime isn’t a threat to your business, think again.  The topic came into the mainstream during the holidays with the cyber attack on Sony Pictures.  If you are a business owner or someone who is responsible for data security at your company, it would be wise to take note […] [...]

TODD SMITH’S SPIN CYCLE: The 14 biggest #PRFails of 2014

As we launch a new year – and new beginnings in brand building in an evolving era of digital communications, The Spin Cycle is in a reflective mood, contemplating on the PR, marketing, advertising and branding initiatives in 2014. There were plenty of banner positive brand moments in the past year, but there were also […] [...]

TODD SMITH’S SPIN CYCLE: Top green brands: The blue oval is really green

Just about every major corporation today understands the importance of running a sustainable business. Generally speaking, this means one in which water gets conserved, energy and materials come increasingly from clean sources, and the social impact of the business is positive. The trouble is, until now there have been few ways to measure not only […] [...]

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