Posts Tagged ‘Tennessee’

TODD SMITH’S SPIN CYCLE — ‘Newsjacking’ is latest social media phenom

Anyone remember this famous tweet from Waffle House – “We don’t believe in Belgium Waffles”? It happened during Team USA’s run in the World Cup. As you know, Waffle House got a little notoriety from that soccer success as well. This act of genius coined a new term used frequently by David Meerman Scott, a […] [...]

THE SPIN CYCLE — Pitching pitfalls that drive journalists crazy

How well do us PR practitioners and journalists get along? Sometimes it’s easy to avoid common mistakes that will prevent your brand from getting covered and possibly ruin your relationship with the journalist – and who better than journalists themselves to give us tips? With the help of Martin Bryant, editor-in-chief at The Next Web, […] [...]

TODD SMITH — The Spin Cycle: O.J.’s wild ride 20 years ago ushered in new era of journalism

It’s hard to believe it’s been 20 years since our world was transfixed by an astonishing, slow-motion car chase – O.J. Simpson in that white Bronco, pal Al Cowlings at the wheel, more than a dozen police cars in pursuit, TV helicopters looming overhead. Simpson’s former wife, Nicole Brown Simpson, and her friend, Ronald Goldman, […] [...]

THE SPIN CYCLE with Todd Smith — Under Armor got caught with its pants down

by Published: February 28,2014

Tags: Business, Deane Smith, JACKSON, Mississippi, Nashville, Tennessee

The Winter Olympics was supposed to put Under Armour on the branding podium, but instead the fiasco with the U.S. speed skating team unis flushed it down the half pipe faster than you can say Shawn White. For this venerable sports apparel brand, the games became a global wardrobe malfunction that made us all forget […] [...]

TODD SMITH — The Spin Cycle: Pithy PRognostications from a recovering journalist

by Published: December 20,2013

Tags: Business, Mississippi, Nashville, PR, Tennessee

If the Feds need a better barometer of the economy this holiday season, they need turn no further than the CPI – the Christmas Price Index – and focus on dancing ladies and leaping lords rather than consumer prices, GNP or the PPI! A huge spike in the price of nine dancing ladies and 10 […] [...]

THE SPIN CYCLE — Pithy PRognositications from a recovering journalist

by Published: December 13,2013

Tags: Business, Mississippi, public relations, Tennessee

By Todd Smith Welcome to The Spin Cycle, a weekly column devoted to the latest news, issues and trends in the branding, PR, marketing and advertising industries. Tune-in here to catch the buzz on the best ways to build, strengthen and sustain your brand in today’s fast-paced, multi-media, plugged-in world — filled with competing messages […] [...]

Deane Smith & Partners, Mad Genius partner to grow business across the nation

After a year in which the Mad Genius branding firm of Ridgeland brought home awards for Best in Show and Best Overall, it would be hard to believe there are many weak spots in its creative organization. Still and yet, Mad Genius CEO Rick Moore believes whatever weak spots his firm may have once had […] [...]

Gov. Phil Bryant to be in Natchez for von Drehle announcement

Mississippi Gov. Phil Bryant will be in Natchez Tuesday as part of an economic announcement. Bryant will be joined by state and local officials and representatives from von Drehle Corp. of Hickory, N.C., which recently bought the former Mississippi River Pulp property. Plans for the facility will be unveiled at 3:30 p.m. Tuesday. Von Drehle, […] [...]

James Rollins new CEO at BancorpSouth

TUPELO — James D. Rollins III has been named chief executive officer of BancorpSouth Inc., a financial holding company headquartered in Tupelo. Rollins will succeed Aubrey B. Patterson, BancorpSouth’s current CEO, on Tuesday. The 53-year-old Rollins has served as president and chief operating officer at Prosperity Bancshares, Inc., headquartered in Houston, Texas, since April 2006. […] [...]

Global warming? Half of all U.S. counties now considered disaster areas because of drought

ST. LOUIS  — Nearly 220 counties in a dozen drought-stricken states were added Wednesday to the U.S. government’s list of natural disaster areas as the nation’s agriculture chief unveiled new help for frustrated, cash-strapped farmers and ranchers grappling with extreme dryness and heat. The U.S. Department of Agriculture’s addition of the 218 counties means that […] [...]

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