Posts Tagged ‘Todd Smith’

THE SPIN CYCLE — Key results from Pew’s social media survey

As Meerkat loses the spotlight to Periscope and everyone tries to remember what Ello was all about, we could use a bit of research for clarity on the current state of social media. The ever-reliable Pew Research Center did just that with its extensive study on The Digital Lives of Teenagers. Here are the top […] [...]

THE SPIN CYCLE: Twitter launches Curator search tool for media outlets

By TODD SMITH Twitter has launched Curator, its new product that lets media organizations, publishers, and broadcasters identify, filter and display tweets and Vine videos on any screen in real-time. The free service, which is something of a competitor to Storify, is designed to help those in the media industry and, soon, others too, make […] [...]

TODD SMITH’S SPIN CYCLE: Facebook as media mogul? Hosting of Times, Buzzfeed News just around corner

Once, the idea that a reader would find a New York Times story without ever picking up a newspaper might have seemed preposterous. Now, Times stories are everywhere, and the news organization has not only the paper but also a bustling website and a range of apps. In six months, though, you might read a […] [...]

TODD SMITH’S SPIN CYCLE — Local news still drives audience in a digital age

Whether in a tech-savvy metropolis or a city where the town square is still the communication hub, local news matters deeply to the lives of residents. Across three disparate metro areas in the U.S., nearly nine-in-ten residents follow local news closely – and about half do so very closely, according to a new, in-depth Pew […] [...]

TODD SMITH’S SPIN CYCLE: 6 troublesome word pairs are bane of PR folks

by Published: March 6,2015

Tags: advertising, Business, Deane Smith & Partners, NEWS, PR, Todd Smith

Words are magic, and us PR practitioners ply our craft by building brands that make an impact through communication and strong writing. The Spin Cycle is always grabbing the publicity microphone and amplifying the importance of word choice. It’s the honey that makes brands golden. Here are the top word pairings that drive wordsmiths – […] [...]

TODD SMITH’S SPIN CYCLE — ABC notches record ad sales for Academy Awards

ABC scored record sales of commercial time this year for the 87th Annual Academy Awards show. The price of a 30-second commercial spot during the telecast reached an average of $1.95 million, up 8 percent from last year, according to the Los Angeles Times. The lofty prices could help the network rake in more than […] [...]

TODD SMITH’S SPIN CYCLE — Brian Williams’ trust ratings drop faster than anyones since Tiger Woods

It’s hardly a secret that Brian Williams and NBC are in trouble – more than 46 percent of voters in The Marketing Arm joint TVNewser poll last week said, “his career is over.” Now, headlines in The New York Times and PR Week note that Williams had lost his “lofty spot on a trustworthiness scale.” […] [...]

TODD SMITH’S SPIN CYCLE: 5 reputation winners of Super Bowl XLIX

by Published: February 12,2015

Tags: advertising, Business, column, Mississippi, NEWS, PR, Todd Smith

The Super Bowl was a big hit for many big brands – and their ad spots. Comprehensive research from various sources (primarily TiVo, YouTube, USA Today’s Ad Meter, and Twitter polling via AdAge) indicate these five brands have received a positive boost from the work they did surrounding the big game: 1. Budweiser For whatever […] [...]

TODD SMITH’S SPIN CYCLE: Turn your content, data into compelling news

One of the best PR tools in today’s fast-paced, 24-7 news cycle world is including numbers in your media pitch to attract journalist attention. Case in point: over the holidays, New York Post business reporter John Crudele published an article sarcastically “gifting” coverage to a select handful of PR peeps whose pitches had originally gone […] [...]

TODD SMITH: Brands ready for big wins in Super Bowl XLIX

The Super Bowl – the greatest game of the year – is set to kick off this Sunday. The Spin Cycle is not talking about the Deflategate New England Patriots vs. the Seattle Seahawks. Yes, it’s the biggest sports event of 2014, and everyone across the globe – including The Spin Cycle – will be […] [...]

Next Page »

Recent Posts

Polls

Should the IHL reconsider its position on firing Dan Jones as chancellor at the University of Mississippi?

View Results

The MBJ poll should not be considered a scientific one. Results reflect only the opinion of those who participate.

Loading ... Loading ...

Recent Comments