Posts Tagged ‘Todd Smith’

TODD SMITH’S SPIN CYCLE: Approaches to leverage social media branding

When considering the best ways to approach social media branding for your company, organization or product, there are numerous strategies to make a splash in the digital domain. A recent conference about harnessing the power of social media hosted by Columbia Business School’s Center for Global Brand Leadership highlighted top social strategies to make your […] [...]

TODD SMITH’S SPIN CYCLE: Ice bucket challenge is best cause marketing

The ALS Ice Bucket Challenge has thrown water on all the competition when it comes to cause marketing success in the social media era. Nothing has whipped up such a viral tsunami as this innovative, inspiring and impactful initiative. All branding gurus can learn much from this sensation that is taking the world by storm. […] [...]

TODD SMITH’S SPIN CYCLE — ‘Newsjacking’ is latest social media phenom

Anyone remember this famous tweet from Waffle House – “We don’t believe in Belgium Waffles”? It happened during Team USA’s run in the World Cup. As you know, Waffle House got a little notoriety from that soccer success as well. This act of genius coined a new term used frequently by David Meerman Scott, a […] [...]

THE SPIN CYCLE — Pitching pitfalls that drive journalists crazy

How well do us PR practitioners and journalists get along? Sometimes it’s easy to avoid common mistakes that will prevent your brand from getting covered and possibly ruin your relationship with the journalist – and who better than journalists themselves to give us tips? With the help of Martin Bryant, editor-in-chief at The Next Web, […] [...]

TODD SMITH’S SPIN CYCLE — Total ad spending to see largest increase since 2004

Total media ad spending in the U.S. this year will see its largest increase in a decade, according to new figures from eMarketer. On the strength of gains in mobile and TV advertising, total ad investments will jump 5.3 percent to reach $180.12 billion, achieving 5 percent growth for the first time since 2004, when […] [...]

MBJ July 18th Digital Edition

[...]

MBJ July 11th Digital Edition

[...]

TODD SMITH’S SPIN CYCLE: New PR and marketing study busts myths on industries

By Todd Smith Some commonly held beliefs about PR and marketing – especially content marketing and SEO adoption – are more myth than reality according to a comprehensive study on industry trends conducted recently by Vocus, a public relations and marketing software company, and Market Connections Inc., a research firm based in Virginia. The results […] [...]

THE SPIN CYCLE — How journalists use social media to report the news, pinterest branding campaigns

A new report from the Indiana University School of Journalism shows how U.S. journalists are using social media to report the news. Based on online interviews with 1,080 U.S. journalists conducted last fall, the new report updates previous findings and adds new ones concerning the role of social media in journalism. Key findings: » 78 […] [...]

TODD SMITH — Key shifts in social media strategy, new dictionary words emerge

by Published: May 30,2014

Tags: Business, Deane Smith, Mississippi, Todd Smith

Do you ever wonder how marketers and business owners are using social media to grow their business? Whether they are concerned about declining Facebook reach? What platforms and strategies they intend to invest their time in? Wonder no more. Social Media Examiner has just released its annual Social Media Marketing Industry Report after surveying more […] [...]

Next Page »

Recent Posts

Polls

How ready is your business for health care reform?

View Results

The MBJ poll should not be considered a scientific one. Results reflect only the opinion of those who participate.

Loading ... Loading ...

Recent Comments