Posts Tagged ‘Todd Smith’

TODD SMITH’S SPIN CYCLE — Total ad spending to see largest increase since 2004

Total media ad spending in the U.S. this year will see its largest increase in a decade, according to new figures from eMarketer. On the strength of gains in mobile and TV advertising, total ad investments will jump 5.3 percent to reach $180.12 billion, achieving 5 percent growth for the first time since 2004, when […] [...]

MBJ July 18th Digital Edition

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MBJ July 11th Digital Edition

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TODD SMITH’S SPIN CYCLE: New PR and marketing study busts myths on industries

By Todd Smith Some commonly held beliefs about PR and marketing – especially content marketing and SEO adoption – are more myth than reality according to a comprehensive study on industry trends conducted recently by Vocus, a public relations and marketing software company, and Market Connections Inc., a research firm based in Virginia. The results […] [...]

THE SPIN CYCLE — How journalists use social media to report the news, pinterest branding campaigns

A new report from the Indiana University School of Journalism shows how U.S. journalists are using social media to report the news. Based on online interviews with 1,080 U.S. journalists conducted last fall, the new report updates previous findings and adds new ones concerning the role of social media in journalism. Key findings: » 78 […] [...]

TODD SMITH — Key shifts in social media strategy, new dictionary words emerge

by Published: May 30,2014

Tags: Business, Deane Smith, Mississippi, Todd Smith

Do you ever wonder how marketers and business owners are using social media to grow their business? Whether they are concerned about declining Facebook reach? What platforms and strategies they intend to invest their time in? Wonder no more. Social Media Examiner has just released its annual Social Media Marketing Industry Report after surveying more […] [...]

MBJ May 30th Digital Edition

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TODD SMITH — Taco Bell and McDonalds take breakfast war viral; how to write killer news releases and more

Everyone loves some good, old-fashioned brand rivalry. That’s why it’s no surprise that the little back and forth between Taco Bell and McDonald’s has now turned into “The Breakfast Wars” — and has gone viral. Recently, Taco Bell unveiled its new breakfast menu, which, as Taco Bell CMO Chris Brandt explained to Digiday, was about […] [...]

MBJ April 11th Digital Edition

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MBJ March 28th Digital Edition

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