Posts Tagged ‘Todd Smith’

TODD SMITH — Taco Bell and McDonalds take breakfast war viral; how to write killer news releases and more

by Ross Reily Published: April 14,2014

Tags: Business, column, Deane Smith & Partners, marketing, Mississippi, Nashville, Todd Smith

Everyone loves some good, old-fashioned brand rivalry. That’s why it’s no surprise that the little back and forth between Taco Bell and McDonald’s has now turned into “The Breakfast Wars” — and has gone viral. Recently, Taco Bell unveiled its new breakfast menu, which, as Taco Bell CMO Chris Brandt explained to Digiday, was about […] [...]

MBJ April 11th Digital Edition

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MBJ March 28th Digital Edition

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Todd Smith’s SPIN CYCLE — Top Marketing Moments of the Oscars

The 2014 Oscar Awards had some truly Silver Screen moments — With “Gravity,” “12 Years A Slave” and “Dallas Buyers Club” stealing much of the show. While the golden guys were being handed out, Twitter was abuzz with real-time Oscar marketing. Many organizations — including Digiday, a digital media, marketing and advertising firm — buzzed […] [...]

TODD SMITH’S THE SPIN CYCLE: Media Tips, Crisis Communications & Negative Press, Oh My!

by Ross Reily Published: February 21,2014

Tags: Business, column, economic development, Mississippi, public relations, Todd Smith

As a former journalist, avid writer and lover of well-crafted turns of phrase, I spend a lot of time at our shop coaching, advising and strategizing with companies and organizations on how to come out on top while navigating the pitfalls of tough interviews, simmering crises and negative news. At Deane, Smith & Partners, we […] [...]

MBJ February 21st Digital Edition

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MBJ February 7th Digital Edition

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THE SPIN CYCLE with Todd Smith: Ads take center stage for Super Bowl XLVIII

by For the MBJ Published: January 31,2014

Tags: Axe, Bud Light, Business, Cheerios, column, Mississippi, public relations, Super Bowl, super bowl ads, Todd Smith

The greatest game of the year is set to kickoff on Super Bowl Sunday. I’m not talking Denver Broncos vs. Seattle Seahawks. Yes, it’s the biggest sports event of 2014, and everyone across the globe – including The Spin Cycle – will be dialed-in to see the epic battle between the NFL’s best offense (The […] [...]

MBJ January 31st Digital Edition

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Todd Smith’s ‘The Spin Cycle’ — The Brand Is King

by Ross Reily Published: January 24,2014

Tags: Business, column, Mississippi, Todd Smith, Top Brands

In today’s connected society, branding is much more than a campaign. It’s greater than a slick logo and cool color scheme. It’s a way of life. It’s a promise. It’s awareness. It’s an identity. It’s a differentiator. It’s iconic. In a nod to its old West heritage, it’s a lasting impression seared into our collective […] [...]

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