Posts Tagged ‘Todd Smith’

Todd Smith’s SPIN CYCLE — Top Marketing Moments of the Oscars

The 2014 Oscar Awards had some truly Silver Screen moments — With “Gravity,” “12 Years A Slave” and “Dallas Buyers Club” stealing much of the show. While the golden guys were being handed out, Twitter was abuzz with real-time Oscar marketing. Many organizations — including Digiday, a digital media, marketing and advertising firm — buzzed […] [...]

TODD SMITH’S THE SPIN CYCLE: Media Tips, Crisis Communications & Negative Press, Oh My!

As a former journalist, avid writer and lover of well-crafted turns of phrase, I spend a lot of time at our shop coaching, advising and strategizing with companies and organizations on how to come out on top while navigating the pitfalls of tough interviews, simmering crises and negative news. At Deane, Smith & Partners, we […] [...]

MBJ February 21st Digital Edition

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MBJ February 7th Digital Edition

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THE SPIN CYCLE with Todd Smith: Ads take center stage for Super Bowl XLVIII

The greatest game of the year is set to kickoff on Super Bowl Sunday. I’m not talking Denver Broncos vs. Seattle Seahawks. Yes, it’s the biggest sports event of 2014, and everyone across the globe – including The Spin Cycle – will be dialed-in to see the epic battle between the NFL’s best offense (The […] [...]

MBJ January 31st Digital Edition

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Todd Smith’s ‘The Spin Cycle’ — The Brand Is King

by Published: January 24,2014

Tags: Business, column, Mississippi, Todd Smith, Top Brands

In today’s connected society, branding is much more than a campaign. It’s greater than a slick logo and cool color scheme. It’s a way of life. It’s a promise. It’s awareness. It’s an identity. It’s a differentiator. It’s iconic. In a nod to its old West heritage, it’s a lasting impression seared into our collective […] [...]

TODD SMITH’S SPIN CYCLE — Get your social on in 2014

» Pithy PRognostications from a recovering journalist Social has certainly invaded the C-suite, as company leaders have embraced and harnessed the power of social media platforms such as Twitter, LinkedIn, Facebook, YouTube – and many more – as they seek to advance their brand to an increasingly dexterous, mobile and nimble public. Let’s face it, in […] [...]

Deane Smith & Partners, Mad Genius partner to grow business across the nation

After a year in which the Mad Genius branding firm of Ridgeland brought home awards for Best in Show and Best Overall, it would be hard to believe there are many weak spots in its creative organization. Still and yet, Mad Genius CEO Rick Moore believes whatever weak spots his firm may have once had […] [...]

Former football star looks to score with new public relations office

Todd Smith is returning home – at least in a business sense. Smith, a former star football player (and sometimes mascot) at Jackson Academy and now president and chief communication officer of Deane, Smith and Partners, says the Jackson area is home for the new office of his Nashville-based public relations, marketing, advertising and branding […] [...]

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