Posts Tagged ‘Todd Smith’

TODD SMITH’S SPIN CYCLE — The Top 5 content marketing trends to watch in 2015

Whether we’re talking photo or video, editorial or blog, content’s kingdom has been expanding: fewer journalists, more user-generated tomes and a plethora of forums for any brand to find a consumer. This is the world in which we live – instant, immediate, and all within reach. Just because the platforms are there does not mean […] [...]

TODD SMITH’S SPIN CYCLE: The biggest #PRWinners of 2014

Welcome to 2015, and as we shift into high PR, marketing, advertising and branding gear, The Spin Cycle is continuing to churn on the peaks and valleys of our industry last year. Last week, we reflected on the epic PR fails of 2014. But there was plenty of positive PR to celebrate. So allow the […] [...]

TODD SMITH’S SPIN CYCLE: The 14 biggest #PRFails of 2014

As we launch a new year – and new beginnings in brand building in an evolving era of digital communications, The Spin Cycle is in a reflective mood, contemplating on the PR, marketing, advertising and branding initiatives in 2014. There were plenty of banner positive brand moments in the past year, but there were also […] [...]

TODD SMITH’S SPIN CYCLE: Top 10 toy brands that won holiday social media blitz

What holiday toys generated the best social media buzz during the holidays? To find out, Brand Chorus analyzed the biggest sellers from online retailers Amazon, Toys “R” Us and Target and the results are in on the 10 top brands that have official social pages. (Some popular items like Disney’s Frozen toys actually don’t have […] [...]

Todd Smith’s Spin Cycle — The 20 most viral ads of 2014

We’ve hit December, and have shifted into high holiday gear. The end of the year is always a time of reflections of the past and aspirations of the future. It’s also a good time to contemplate the top PR, marketing, advertising and branding initiatives. One of the first out of the gate is the annual […] [...]

TODD SMITH’S SPIN CYCLE — 10 essential tips for B2B marketing success in a digital economy

If you’re a small-to midsize-sized business (SMB) and in the business-to-business (B2B) space, you know how challenging the digital revolution has been for marketing and branding. Not long ago, a sale needed some sort of human interaction – even with the web. Now, from fact-finding to brand-relationship building, your customers rely on the Internet to […] [...]

TODD SMITH — 5 hottest Twitter innovations from big brands

Big name brands are testing myriad interactions on Twitter these days to stand out. While some marketers are bulking up their tweets with buttons to drive sales, some of the most interesting uses aren’t about social media at all. Instead, brands such as Mountain Dew, Specialized bikes and Evian enlist Twitter in conjunction with traditional […] [...]

TODD SMITH’S SPIN CYCLE — Measurement plus metrics equals PR success & branding relevance

Measurement and metrics are integral and complex parts of our PR world, and it’s increasingly being driven by social media in the digital domain. In fact, the branding, PR, marketing and ad industries recently converged in Measurement Week 2014 in New York, a four-day conference focused on all things measurement, analytics, media success and ROI. […] [...]

TODD SMITH’S SPIN CYCLE: Approaches to leverage social media branding

When considering the best ways to approach social media branding for your company, organization or product, there are numerous strategies to make a splash in the digital domain. A recent conference about harnessing the power of social media hosted by Columbia Business School’s Center for Global Brand Leadership highlighted top social strategies to make your […] [...]

TODD SMITH’S SPIN CYCLE: Ice bucket challenge is best cause marketing

The ALS Ice Bucket Challenge has thrown water on all the competition when it comes to cause marketing success in the social media era. Nothing has whipped up such a viral tsunami as this innovative, inspiring and impactful initiative. All branding gurus can learn much from this sensation that is taking the world by storm. […] [...]

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