Twitter, the popular micro-blog and short message service (SMS), has become an important marketing tool for companies and their advertising agencies eager to promote different products and services to the public. While celebrity athletes and movie stars still get the most followers, corporate giants like Best Buy, Target and Apple also enjoy a healthy Twitter [...] [...]
by Clay Chandler Published: March 19,2012
Tags: American Songwriter, Birmingham, Blair E. Batson Hospital for Children, Chip Jones, Facebook, Gautier Police Department, ITunes, Jason Turner, jasonturnerband.com, Jimmy Buffett, Key West Florida, Kickstarter, Lucky Town Brewing, Mailboat Records, Matt Hoggatt, Mississippi, Mississippi Business Journal, PledgeMusic, Tallahassee, Twitter, YouTube
Thirty-four-year-old Matt Hoggatt has been a Jimmy Buffett fan since childhood. Thanks to his use of social media, Hoggatt is awfully close to becoming a regular touring partner with the music legend. Hoggatt, a detective with the Gautier Police Department, won a contest held by “American Songwriter” magazine for his song, “Dear Jimmy Buffett.” Thrilled, [...] [...]
If tweeting farmers seems like a far-fetched idea, think again. Much of agriculture is now high tech and that includes farmers who are turning more and more to social media for a variety of reasons. “Just like the rest of the population, farmers’ use of Facebook, blogs and other social media has increased and is [...] [...]
David Fagiano, COO of Dale Carnegie & Associates Inc., has worked in management training for more than 30 years. He oversees sales and marketing as well as product development and instructor training for the company. He spoke with MBJ by phone from his New York office. Q: What do you think Dale Carnegie would think [...] [...]
Companies that have not yet waded into the waters of social media often fear negative customer comments. But Jackson area advertising gurus agree that the biggest social media risk is not engaging and monitoring what customers are already saying about you. Beth Kander, who just transitioned from copy writer to social media director at Mad [...] [...]
Following a meeting at the Facebook headquarters in California, Joe Stradinger sat down at his computer and implemented a new feature called Facebook Stories to the Viking Range fan page. Following a meeting at the Facebook headquarters in California, Joe Stradinger sat down at his computer and made a small change to Viking’s use of [...] [...]
The addition of Twitter to our collection of ways to reach readers has been a great success. Despite only having an account for just a few months, we have garnered more than 1,200 followers. It has allowed us to branch out in ways that we might not have been able to do. Twitter, combined with [...] [...]
Social networking websites are fast becoming the new water cooler of the Information Age and universities are latching onto them as a unique and critical part of marketing their institution, interfacing with students and attracting prospects to their classrooms. When Belhaven College in Jackson announced that it would be changing its name [...] [...]
Journalists, jurors and justice in 140 characters or less The popular online micro-blog Twitter, social networking, smartphones and other forms of “New media” all are on a collision course with the American courtroom. The outcome of that convergence remains to be seen. Last Wednesday, an Arkansas jury convicted 29-year-old Curtis Lavelle Vance of the 2008 [...] [...]
I have read lots and lots of stories that describe Twitter as the best things since sliced bread. I read with interest. Can everything these folks say about Twitter be true? In this publication, we ran a column talking about Twitter and how easy it is. It’s easy, the column stated. Create a log in, [...] [...]
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