Mississippi Business Journal » Twitter

To Tweet or not to Tweet

Stephen McDill — Mon, 15 Oct 2012 06:01:19 +0000

Twitter, the popular micro-blog and short message service (SMS), has become an important marketing tool for companies and their advertising agencies eager to promote different products and services to the public. While celebrity athletes and movie stars still get the most followers, corporate giants like Best Buy, Target and Apple also enjoy a healthy Twitter [...]

The post To Tweet or not to Tweet appeared first on Mississippi Business Journal.

‘Crowd-funding’ changing the start-up game

Clay Chandler — Mon, 19 Mar 2012 06:01:04 +0000

Thirty-four-year-old Matt Hoggatt has been a Jimmy Buffett fan since childhood. Thanks to his use of social media, Hoggatt is awfully close to becoming a regular touring partner with the music legend. Hoggatt, a detective with the Gautier Police Department, won a contest held by “American Songwriter” magazine for his song, “Dear Jimmy Buffett.” Thrilled, [...]

The post ‘Crowd-funding’ changing the start-up game appeared first on Mississippi Business Journal.

TWEETING FARMERS

Lynn Lofton — Sun, 06 Nov 2011 06:00:56 +0000

If tweeting farmers seems like a far-fetched idea, think again. Much of agriculture is now high tech and that includes farmers who are turning more and more to social media for a variety of reasons. “Just like the rest of the population, farmers’ use of Facebook, blogs and other social media has increased and is [...]

The post TWEETING FARMERS appeared first on Mississippi Business Journal.

Facebook, Twitter not toys

Stephen McDill — Sun, 31 Jul 2011 06:00:25 +0000

David Fagiano, COO of Dale Carnegie & Associates Inc., has worked in management training for more than 30 years. He oversees sales and marketing as well as product development and instructor training for the company. He spoke with MBJ by phone from his New York office. Q: What do you think Dale Carnegie would think [...]

The post Facebook, Twitter not toys appeared first on Mississippi Business Journal.

Experts: Don’t avoid social media due to fear of negative comments

Amy McCullough — Sun, 01 May 2011 06:01:56 +0000

Companies that have not yet waded into the waters of social media often fear negative customer comments. But Jackson area advertising gurus agree that the biggest social media risk is not engaging and monitoring what customers are already saying about you. Beth Kander, who just transitioned from copy writer to social media director at Mad [...]

The post Experts: Don’t avoid social media due to fear of negative comments appeared first on Mississippi Business Journal.

Get on the social media train … or get left behind

Amy McCullough — Sun, 27 Feb 2011 06:00:23 +0000

Following a meeting at the Facebook headquarters in California, Joe Stradinger sat down at his computer and implemented a new feature called Facebook Stories to the Viking Range fan page. Following a meeting at the Facebook headquarters in California, Joe Stradinger sat down at his computer and made a small change to Viking’s use of [...]

The post Get on the social media train … or get left behind appeared first on Mississippi Business Journal.

Reader momentum is gaining for Twitter

Ross Reily — Sun, 07 Mar 2010 06:01:58 +0000

The addition of Twitter to our collection of ways to reach readers has been a great success. Despite only having an account for just a few months, we have garnered more than 1,200 followers. It has allowed us to branch out in ways that we might not have been able to do. Twitter, combined with [...]

The post Reader momentum is gaining for Twitter appeared first on Mississippi Business Journal.

Universities turn to social networking to promote schools

Stephen McDill — Mon, 08 Feb 2010 06:01:13 +0000

Social networking websites are fast becoming the new water cooler of the Information Age and universities are latching onto them as a unique and critical part of marketing their institution, interfacing with students and attracting prospects to their classrooms. When Belhaven College in Jackson announced that it would be changing its name [...]

The post Universities turn to social networking to promote schools appeared first on Mississippi Business Journal.

New media in the courtroom

Stephen McDill — Mon, 16 Nov 2009 06:01:57 +0000

Journalists, jurors and justice in 140 characters or less The popular online micro-blog Twitter, social networking, smartphones and other forms of “New media” all are on a collision course with the American courtroom. The outcome of that convergence remains to be seen. Last Wednesday, an Arkansas jury convicted 29-year-old Curtis Lavelle Vance of the 2008 [...]

The post New media in the courtroom appeared first on Mississippi Business Journal.

Becoming aware of Twitter factors

Ross Reily — Mon, 05 Oct 2009 19:10:26 +0000

I have read lots and lots of stories that describe Twitter as the best things since sliced bread. I read with interest. Can everything these folks say about Twitter be true? In this publication, we ran a column talking about Twitter and how easy it is. It’s easy, the column stated. Create a log in, [...]

The post Becoming aware of Twitter factors appeared first on Mississippi Business Journal.