Posts Tagged ‘Victoria’s Secret’

Todd Smith’s Spin Cycle: The Branding of South by Southwest (SXSW)

South by Southwest — otherwise know by the cool, swank and uber successful acronym SXSW — has transformed into a branding powerhouse that meets in the hip Texas capitol of Austin each March. What began in 1987, and continued to grow in size every year as a more than weeklong series of film, interactive and […] [...]

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