Mississippi Business Journal » Viking Classic

True South Classic is ready to introduce itself

Clay Chandler — Sun, 03 Jun 2012 06:01:03 +0000

Six weeks before the True South Classic tees off, the tournament’s big marketing push is about to start. Tournament officials hope the campaign will drive ticket sales, something that’s already “tracking well,” according to the executive director. “Traditionally we’ll spike once all the (advertising and marketing) efforts get completely going here shortly,” said John Marovich, [...]

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Ramey Agency hits a hole-in-one on advertising and marketing assignment

Amy McCullough — Sun, 03 Jul 2011 06:00:50 +0000

Here are some tough advertising assignments: Create logos incorporating light aircraft and a football game, fax machines and a ping pong tournament, computer equipment and a swimming competition, or cooking equipment and golf. The last option is what Jackson’s Ramey Agency was faced with prior to Viking Range Corp.’s 2007 takeover as title sponsor of [...]

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Q&A: John Currence

Amy McCullough — Sun, 03 Jul 2011 06:00:08 +0000

In addition to being a PGA TOUR event, the Viking Classic is also a culinary extravaganza. Wrapping up the fun in this year’s Viking Culinary Tent will be chef John Currence, owner of City Grocery restaurant in Oxford. Currence was named Best Chef in 2009 by the James Beard Foundation and was recently a contestant [...]

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Sponsorship talks on hold until after tourney

Clay Chandler — Mon, 27 Jun 2011 06:00:36 +0000

There’s very little that we know for sure about the negotiations to either keep Viking Range Corp. as the title sponsor of the Viking Classic, or to find a new one. What is certain is that Randy Watkins, tournament director, and his team will not resume talks with anybody until after the tournament is over. [...]

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PGA Tour will release full schedule in November

Clay Chandler — Sun, 26 Jun 2011 06:00:17 +0000

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Bringing home the bacon

Clay Chandler — Sun, 06 Feb 2011 06:01:27 +0000

When the Mississippi Development Authority provided $30,000 to Mississippi State University’s College of Business to conduct a study gauging the economic impact of the Viking Classic, Randy Watkins had an idea that the total figure would fall between $18 million and $20 million. He wasn’t far off. The total economic impact of the tournament, according [...]

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July tee time is back to the basics

Clay Chandler — Sun, 06 Feb 2011 06:01:14 +0000

The Viking Classic will return to its summer roots this year, with a tee time in July instead of late September. That could be good news and bad news. The good news: The Golf Channel will televise the tournament live, instead of on tape-delay. The bad news: The Viking will compete with the British Open [...]

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Viking Classic has $20 mill economic impact

Amy McCullough — Wed, 20 Oct 2010 12:09:15 +0000

Source: Buffalo Communications press release JACKSON — The Viking Classic not only brought some of the biggest names on the PGA TOUR and as many as 50,000 golf fans to Annandale Golf Club in Madison, but, according to estimates by the tournament director, the event also had an economic impact of nearly $20 million on [...]

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Viking Classic Meets Emeril Lagasse

Stephen McDill — Tue, 05 Oct 2010 14:15:20 +0000

MADISON- Golf is only the first course at the 2010 Viking Classic at Annandale Golf Club in Madison. Celebrity chef Emeril Lagasse visited the range this year to spice things up at the Culinary Village.

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Putting a number value to the Viking

Clay Chandler — Sun, 26 Sep 2010 06:00:22 +0000

Economic impact study of ‘The Viking’ should get it done The PGA Tour’s Viking Classic at Annandale has what tournament officials believe is its strongest field ever. John Daly, David Toms, Rocco Mediate and Boo Weekley are the most prominent names who will compete in this year’s Viking, which tees off Thursday morning. With all [...]

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