2011 IBC Generates $10 Million for Mississippi

March 22, 2012


From the International Ballet Competition:

“An independent economic impact study shows that the ninth USA International Ballet Competition generated $10.2 million for Miss. The impact is a 35 percent increase from the 2006 competition and a 61 percent increase over the 2002 event.

Compiled by the Department of Economic and Workforce Development at the University of Southern Mississippi in Hattiesburg the results are based on program operations and participant/attendee expenditures during the last competition July 12 – 27, 2010. Other figures from the study reveal just over a $500,000 associated impact for state general fund revenues and also personal income of $5.2 million locally.

“In difficult economic times, we are proud to contribute so mightily to the economic stability of our city and state,” said Sue Lobrano, USA IBC executive director. “We are pleased to have exceeded the impacts of the past two competitions and to have welcomed the masses of the dance community to Jackson once again for our festival of dance.”

The economic impact was calculated using ticket data, hotel reports and USA IBC records.

Thirty-one countries were represented by 100 competitors and another five were represented ¬¬by the international jury. Ticket buyers flocked from 40 states including Puerto Rico and 10 foreign countries. The total attendance for the two-week competition and ancillary events was 27,040. The companion USA IBC dance school drew 258 students from 24 states and 2 countries. The 2010 event garnered over 2 billion in online and print media impressions and welcomed nearly 800 volunteers from the metro area.”

The next USA IBC will be June 14-29, 2014.

About Stephen McDill

Stephen McDill joined the Mississippi Business Journal in 2008 after working in radio and television. He is a graduate of Belhaven University and has won awards for his writing and photojournalism from the Associated Press and Mississippi Press Association.

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