Regions contracts with PrimeVest for wealth management services

November 15, 2012

Banking & Finance

Birmingham, Ala.-based Regions Bank has contracted PrimeVest Financial Services to provide investment and financial advisory services to customers in the 16 states in which it does business, the bank said Thursday. The agreement with PrimeVest will help the Regions, Mississippi’s market leader in retail banking, fill the service gap that was left after it sold its brokerage unit, Morgan Keegan, to Raymond James earlier this year.

Regions plans to hire up to 100 branch-based financial consultants by the end of 2013 as part of a phased roll-out of the Regions Investment Solutions offerings, the bank says.

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