The NCAA has apparently weighed in on the use of Twitter hashtags on college athletic fields.
The organization’s decision to ban the use of hashtags (ie: #NCAA) is a strike against social media, school pride and athletic departments everywhere from the University of Alabama to Southern Maine Community College (#SeaWolves).
MBJ looked at this phenomenon last October in the middle of Mississippi State’s “Hail State” craze that swallowed Twitter whole.
Hash tags (#Mississippi for example) have become a new way to organize different trending comments or topics on Twitter. It’s an easy way to get out news and find out what people are thinking and saying about it.
Mississippi State University is one of the state’s most visible adopters of the Twitter hash tag. In anticipation of last year’s football season, the Twitter tag #HailState was painted in the end zone at Davis Wade Stadium turning the school’s traditional fight song into a social media buzz word.
Assistant athletic director Chad Thomas said the idea came up after the athletic department launched its new website hailstate.com. “We were trying something completely new,” Thomas said. “National writers started picking up on it and started to see how cool it was. After our fans started seeing the response they really took a hold of it. People use it for just about everything. It’s just a rallying cry for Mississippi State fans.”
Twitter is still ablaze this season with #Hailstate mentions for everything from new MSU uniforms to homecoming elections. Thomas said #HailState will also be painted on the basketball court and baseball dugouts.
What do you think about the NCAA’s decision? Follow us at @mbjournal and tell us what you think. Don’t forget #NCAA!