Social media marketing allows casinos to give – and take

BILOXI, Mississippi — You can be sure the casino industry knows a good bet when it sees one. And perhaps the most valuable tool to help revive a sluggish gaming industry in Mississippi is marketing through social media.

“We look at social media, and there are a lot of different ways to approach it,” Brian Best, corporate president of e-commerce at Boyd Gaming, said this week at the Southern Gaming Summit in Biloxi. “It is a marketing tool, and it is a marketing and branding tool to engage customers, but it’s also a customer service tool. And another thing that’s really growing is in industry is loyalty, especially using social media platforms.”

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