RIDGELAND, Mississippi – C Spire has returned for a second consecutive year on InformationWeek 500’s list of the nation’s top technology innovators.
InformationWeek lauded C Spire’s Information Technology for its work on PERCS, a consumer engagement-based rewards and loyalty program. In last year’s listing, InformationWeek recognized the Ridgeland-based wireless provider for development of a web-based customer relationship management system and middleware to support personalized sales and services.
In 2012, C Spire placed 49thh overall and ranked the best among all U.S. wireless communications providers. This year, the company placed 160th on the annual list. InformationWeek 500, the most prestigious business technology ranking, identifies and honors the nation’s most innovative users of information technology with its annual 500 listing. Each year, 500 companies and projects across the United States are selected for this honor.
Carla Lewis, C Spire senior VP of IT, said the IT and business teams worked closely together to develop, enhance and expand the PERCS rewards program in-house using several state-of-the-art technologies. “As we continue to grow and bring more personal services and offers to our customers, we need to continue to employ a nimble and scalable approach to information technology,” Lewis said. “This recognition validates that our IT team continues to embrace technology, innovation and best practices in a very positive way.”
C Spire launched the initiative in 2011 to reward loyal customers, drive engagement with its brand and deliver on the company’s personalized service strategy. With the introduction of PERCS, C Spire became the first and only U.S. carrier to offer a consumer engagement-based program that rewards customers for their loyalty, business and tenure, the company says.
Today, nearly 40 percent of its customers are members of the rewards program. Customers have access to a variety of awards, including discounts on accessories, device and plan upgrades, gift cards and other exclusive deals and member-only privileges.