Gaming executive to build “The Lube” restaurants on Gulf Coast

November 1, 2013

Business, Tourism

I-10 HOSPITALITY, LLC QUAKER STEAK & LUBE BEST WINGS USABILOXI, Mississippi — Louisiana-based I-10 Hospitality, LLC, a restaurant, hotel and gaming management company founded by former Pinnacle Entertainment, Inc. and Caesars Entertainment, Inc. executive, Geno M. Iafrate, has signed a deal with Quaker Steak & Lube to develop branded restaurants along the I-10 Corridor from Beaumont, Texas, to Destin, Fla. — including the Biloxi/Gulfport area.

Founded in 1974, Quaker Steak & Lube — commonly referred to as “The Lube” — is a family-friendly restaurant with a motor-themed atmosphere. It has more than 60 locations throughout the United States and Canada. The restaurant franchise has won the title “Best Wings USA” and has won other awards for its wings and signature sauces.

“We are so excited to expand our brand presence throughout the I-10 corridor and introduce more guests to our unique motorsports-themed dining experience,” said John Longstreet, president and CEO of Quaker Steak & Lube. “Our continued strong growth would not be possible without our dedicated area developers at I-10 Hospitality who are committed to the company’s success.”

In addition to Biloxi/Gulfport, other markets include Beaumont, Lake Charles, La., Lafayette, La., Baton Rouge, New Orleans, Gulfport/Biloxi, and Mobile/Pensacola/Fort Walton with an option to develop additional locations in the Shreveport/Bossier, Alexandria and Monroe markets. “We are thrilled to bring The Lube concept to the coast,” said I-10 Hospitality president and CEO, Geno M. Iafrate.

I-10 Hospitality, LLC is partnering with Sulphur, LA, based KAP of Louisiana to oversee construction projects. Other key partners include Montgomery Roth Architecture & Interior Design from Houston, Texas and Shreveport, Louisiana based Gremillion & Pou Marketing.

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