Greg Cronin did what any good dad would do. He used his ingenuity to help solve a problem for his daughter Ashley.
Now, he’s hoping an appearance Friday night on ABC’s Shark Tank will open more doors — particularly locker doors.
On Shark Tank, Cronin will introduce his product LockerBones, wondering if one of the investors on the panel will offer funds in return for a stake in his business. The panel members can accept or reject Cronin’s business or make counter-offers. Any deal must be made on the show, which airs at 8 p.m.
Ashley’s problem after starting junior high school was her locker. It was difficult to use and organize. To solve her problem, Cronin used plywood and a dado blade to create a wooden shelf storage system. It became a hit, and requests from other students started arriving.
Cronin and his daughter spent months perfecting their prototypes for a customizable version and began selling to schools. After two years of field testing, Cronin received orders from six Jackson-area schools. Kits range from $29 to $39 on the LockerBones website.
“Kids love to organize their own space,” Cronin said in a news release. “LockerBones provides a method for less stress, less mess, and a tool for organizing. The business began to take on a life of its own.”
“We struggled to help children organize their lockers so they did not become a dumping ground,” Lynda Morse, a private school learning facilitator in Ridgeland said in the news release. “It cuts down on time in the locker area. (Students) are able to get to class on time.”
Cronin set up a business, FMD Organizers (For My Daughter/From My Dad), and enlisted the Ridgeland marketing agency Think Webstore to create an online presence for orders. That’s when partner Steve Coachys submitted an application to appear on Shark Tank, hoping to find investment capital and influential business partners.
Cronin and Coachys were invited to present the product on Shark Tank, and they traveled to Burbank, Calif., in September to meet with the “Sharks.” The rotating cast of Shark Tank includes billionaire Mark Cuban, owner and chairman of AXS TV and owner of the Dallas Mavericks; real estate mogul Barbara Corcoran; QVC’s Lori Greiner; technology innovator Robert Herjavec; fashion and branding expert Daymond John; and venture capitalist Kevin O’Leary.
Whatever happened on the show has remain secret, but that secret will be unveiled Friday night.