RIDGELAND, Mississippi – Ridgeland-based C Spire has been ranked 35th on InformationWeek’s Elite 100 list for technology innovators nationwide. It is the third consecutive year C Spire has been recognized by InformationWeek, and the telecommunications and technology services company was the the top-ranked telecommunications provider on the list and the only state-based firm ranked.
C Spire’s Information Technology and Analytics teams were recognized for implementing PULSE, a proprietary in-house business analytics platform.
“Our IT, analytics, project and business teams worked closely together to develop, enhance and expand PULSE, our integrated, multi-channel platform that uses predictive analytics and customer data to provide personalized recommendations,” said Carla Lewis, senior vice president of IT for C Spire said in a news release. “We’re honored and proud to appear once again on this prestigious list for development of an in-house platform using several state-of-the-art technologies.”
Lewis said using data to offer personalized recommendations is enabling C Spire to differentiate its products and services with customers. “As we continue to grow and bring more personal services and offers to our customers, we need to employ a nimble and scalable approach to information technology. This recognition shows that our teams are continuing to embrace technology, innovation and best practices so we can use data to provide a better overall customer experience.”
PULSE has helped C Spire achieve improvements in customer acquisition and retention. Since implementing the system in 2013, the company has increased the rate that current customers activate new lines of service by 70 percent and used predictive retention models to maintain one of the industry’s lowest customer churn rates.
This year, InformationWeek narrowed the rankings from 500 to a more elite 100 companies and organizations. Last year, C Spire’s PERCS customer loyalty rewards program placed 160th. In 2012, the company’s customer relationship management system and middleware was ranked 49th on the list.
“The digital business movement is a force CIOs can’t ignore,” said InformationWeek Editor in Chief Rob Preston. “Just as Amazon.com transformed the retail industry, Netflix changed the face of movie distribution and Orbitz and others reinvented travel planning, new digital companies, technologies and business models will shake up a range of other industries, from healthcare to manufacturing to higher education. Digital businesses are adept at using the web in conjunction with mobile, social, analytics and other technologies to not only boost sales, but also change their relationships with customers. The 2014 InformationWeek Elite 100 highlights companies that are leading this digital business revolution, redefining business models and reshaping industries.”