The Mississippi Gulf Coast Regional Convention and Visitors Bureau went to neighboring Louisiana to find its new executive director, hiring Renee Areng away from the Visit Baton Rouge visitor promotion agency.
Areng, executive VP of Visit Baton Rouge, will take over as head of the of the year-old regional Mississippi coast tourism bureau on Aug. 1.
She joined Visit Baton Rouge in November 2002 as VP of sales and marketing and became executive VP in 2006.
Before joining Visit Baton Rouge, she served as convention marketing manager at the Lafayette Convention and Visitors Commission and worked in statewide and national political arenas, the Mississippi Gulf Coast Regional CVB said.
Areng was instrumental in the development and implementation of the Seein’ Red hospitality excellence training program launched in 2006. The program brought statewide recognition to Baton Rouge when it won the Louisiana Travel Promotion Association’s 2007 Tourism Promotion of the Year Award.
Most recently, Areng led Visit Baton Rouge to record breaking years for Bayou Country SuperFest and the Miss USA pageant.