The controversial Citizens United decision ostensibly unleashed American corporations to spend more freely on political advocacy. But despite the green light, many of the most powerful consumer brands in America are under pressure to get out of politics. And due to the added scrutiny, some have heeded the call. In the 2010 decision in Citizens [...]
Tag Archives: Advertising Age
STODDER: Blooming interest in Pinterest
May 31, 2012
Once belittled as an insubstantial electronic scrapbook with narrow appeal, the 2-year-old website Pinterest is maturing into a marketing monster. Visits to the site have increased more than 4,000 percent in less than a year, vaulting it to the No. 3 spot in social-media popularity behind only Facebook and Twitter. Some big-name retailers are taking [...]


June 29, 2012
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