Business Blog

After days and days and days (etc.) of seemingly endless tragic news, there is an item out of California that should not only put a smile on your face, but also reaffirm your faith in Americans’ ability to persevere — and profit. The story involves a burglary of a grocery store last month in Redding, [...]

From partnering with game developer Zynga to promote her bestselling album “Born this Way” to Tweeting “natural” pictures of herself sans makeup, pop superstar Lady Gaga apparently knows how to use social media to her advantage. The 26-year-old multiple Grammy and MTV award-winning artist (who’s real name is Stefani Germanotta) is a walking brand and admits [...]

I would, somewhat vainly perhaps, consider myself a social media savant. I was blogging on Xanga when WordPress was still in beta testing. I was on Facebook before it was cool. Way before. Twitter has finally grown on me and I’m up to about 200 Tweets since last fall. Skype has been a great way [...]

Any businesses out there looking for a creative Christmas card idea might want to follow Sheldon Laboratory Systems’ lead. The Crystal Springs-based company sends one of the most effective yet simple cards I’ve ever seen. Every year, Sheldon employees “commission” their children to craft Christmas-related artwork. The company then uses the artwork to design its [...]

Mississippi’s Christmas tree growers are optimistic about this year’s sales season despite national reports of a new “tree tax” to fund promotional efforts. Growers now hope consumers visit their operations and see prices are generally the same as last year. “Here we are trying to self-promote our industry, and we get this,” said Michael May, [...]

Since founding Broadcast Media Group Inc. in Starkville in 1996, Robbie Coblentz has worked numerous marketing/PR campaigns all over the state and nation. The production company has won numerous awards for its work, including an international Telly Award just this past summer. But he and his team recently completed work on the promotion of a [...]