Tag Archives: marketing

(VIDEO) Paul Kemp-Robertson: Bitcoin. Sweat. Tide. Meet the future of branded currency

July 25, 2013

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Currency — the bills and coins you carry in your wallet and in your bank account — is founded on marketing, on the belief that banks and governments are trustworthy. Now, Paul Kemp-Robertson, in this TedTalk, walks us through a new generation of currency, supported by that same marketing … but on behalf of a […]

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Pastrami and perseverance: Grocer shows American spirit

April 25, 2013

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After days and days and days (etc.) of seemingly endless tragic news, there is an item out of California that should not only put a smile on your face, but also reaffirm your faith in Americans’ ability to persevere — and profit. The story involves a burglary of a grocery store last month in Redding, […]

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Social media guru is gaga for Lady Gaga

November 29, 2012

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From partnering with game developer Zynga to promote her bestselling album “Born this Way” to Tweeting “natural” pictures of herself sans makeup, pop superstar Lady Gaga apparently knows how to use social media to her advantage. The 26-year-old multiple Grammy and MTV award-winning artist (who’s real name is Stefani Germanotta) is a walking brand and admits […]

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Low tech is still good tech…

February 15, 2012

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I would, somewhat vainly perhaps, consider myself a social media savant. I was blogging on Xanga when WordPress was still in beta testing. I was on Facebook before it was cool. Way before. Twitter has finally grown on me and I’m up to about 200 Tweets since last fall. Skype has been a great way […]

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Sheldon Laboratory knows Christmas cards

December 21, 2011

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Any businesses out there looking for a creative Christmas card idea might want to follow Sheldon Laboratory Systems’ lead. The Crystal Springs-based company sends one of the most effective yet simple cards I’ve ever seen. Every year, Sheldon employees “commission” their children to craft Christmas-related artwork. The company then uses the artwork to design its […]

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Christmas tree growers feel ‘Grinch-ed’ by tax stories

December 2, 2011

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Mississippi’s Christmas tree growers are optimistic about this year’s sales season despite national reports of a new “tree tax” to fund promotional efforts. Growers now hope consumers visit their operations and see prices are generally the same as last year. “Here we are trying to self-promote our industry, and we get this,” said Michael May, […]

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Local firm helps promote world-record chocolate bar

September 25, 2011

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Since founding Broadcast Media Group Inc. in Starkville in 1996, Robbie Coblentz has worked numerous marketing/PR campaigns all over the state and nation. The production company has won numerous awards for its work, including an international Telly Award just this past summer. But he and his team recently completed work on the promotion of a […]

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