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TODD SMITH — 8 trends every brand & business leader should eye in 2017

Tech and digital marketing tools will continue to improve how brands, companies and businesses reach consumers as we open the book on 2017 – and executives must adapt to reach ever-evolving audiences. Here are some of the top trends and changes in products, marketing, and leadership to tune into going into the new year, according to Fortune: 1. The Internet ...

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DENNIS SEID: Toyota has reasons for building elsewhere

Last week, President-elect Donald Trump tweeted that if Toyota goes ahead with plans to build the Corolla sedan at a new factory in Mexico instead of the U.S., it could be hit with a “big border tax” when the cars are shipped north. But Toyota – and other automakers – have their reasons for spreading the wealth when it comes ...

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BILL CRAWFORD — Trump tweets unnerve Trent Lott

“He is very capable of doing a switcheroo really quick, which can be a good thing or it can not be.” This was former Senate Majority Leader and Mississippi Senator Trent Lott talking about president-elect Donald Trump. Switcheroos, as Lott calls them, are becoming a hallmark of Trump’s transition to the presidency. He says one thing one day, then changes ...

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JOSH MABUS — Price your experience above your product

Airbnb recently added a new level to its website — experiences. Beyond finding a place to stay when you travel, you can now pay to have someone guide you on an immersive and somewhat exclusive experience. You can pay for a tour of a reality TV production studio in LA followed by a catered lunch at the owner’s Venice home. ...

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TODD SMITH — Leverage your content marketing strategy in 2017

Content marketing is a powerful marketing tool that can drive your branding success in the new year. It can establish your business as an authority on a topic, increases traffic to your website, helps your brand reach new customers and much more! If you intend on using content marketing in 2017, it is important to be aware the constantly evolving ...

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BILL CRAWFORD — Beware of leaders with unchecked shadows

History tells us when those who yield to their shadow selves choose leaders of their ilk, calamity, often war, follows.   Carl Jung labeled the dark side of self as “the shadow.” His psychiatric research into personality found people to have inner shadows associated with feelings of guilt, fear, hate, anger, selfishness, etc.    Upon looking deeply into himself, C.S. ...

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SELENA SWARTZFAGER — Red Panther Champions, Indeed!

During the summer of 2014 I met Larry Lewis.  Larry is a teacher at Coahoma Jr. High in Clarksdale, MS and I came to know him through professional development the MS Council on Economic Education was offering through the College Knowledge Project.  Larry was different in that he had a 25 year career in the United States Navy before becoming ...

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TODD SMITH — 2016 was a ‘surreal,’ ‘post-truth’ ‘xenophobia’ kind of year

It was a very “surreal” year “marked by the intense irrational reality of a dream,” or “unbelievable, fantastic.” “Surreal” was chosen as Merriam-Webster’s word of the year. The word joins Oxford’s “post-truth” and Dictionary.com’s “xenophobia” as the year’s top choices. “It just seems like one of those years,” said Peter Sokolowski, Merriam-Webster’s editor at large. The company tracks year-over-year growth ...

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