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TODD SMITH: Top advertisers are spending smarter – here’s how

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Ad Age’s annual report on the nation’s top advertisers shows how blue-chip marketers are getting more bang for their billions of bucks. Ten key points from the 60th annual Leading National Advertisers report: 1. Total U.S. ad spending – measured media plus unmeasured spending – rose a slim 2 percent in 2014 for the 200 Leading National Advertisers, but the ...

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JOSH MABUS – Apocalypse now: The volatile startup landscape

Extinction is the rule. Survival is the exception. Carl Sagan gave us these words through the lecture series The Search for Who We Are. While this observation may seem pessimistic, we know it to be true. Two things are inevitable: death and taxes. Science estimates 99.9 percent of all species that ever existed on Earth are now extinct. That means ...

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JEFFREY GITOMER: How is your ability to make the sale?

“Jeffrey, what’s the BEST way to make a sale?” When I’m asked this question (I’m asked it all the time), what the salesperson’s really asking is, “What’s the EASIEST way to make a sale?” EASY ANSWER: The easiest way to make a sale is lower your price to a point that you make no profit. Not a good option. REAL ...

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DAVID DALLAS: For Fear of 42

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According to Hinds County Chancery Judge William Singletary, the Mississippi Legislature is off the hook when it comes to funding our K-12 schools under a formula outlined in the Mississippi Adequate Education Program (MAEP), at least for now. Former Mississippi Governor, Ronnie Musgrove, lost his case to have school districts fully funded under MAEP in order to meet mid-level academic ...

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Analysis: Mississippi flag folded at some public buildings

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  Mississippi voters chose to keep a Confederate battle emblem on the state flag in 2001, but that election did not equate to a universal embrace of the banner. The flag has disappeared in recent years from some public buildings, particularly in majority-black areas, as local officials expressed concern that it represents division rather than unity. The Mississippi flag has ...

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BILL CRAWFORD: Blanton, court make higher rates likely for MPC customers

A look at the Kemper County Coal Plant from the top. The plant will be tasked with mining lignite coal a few hundred yards away from the plant. That coal is moved through a process that will convert it to syngas. The syngas is then used to drive the energy output of the plant, and the resulting electricity is then moved into the grid.

For years, communities, businesses, and consumers in southeast Mississippi have counted on Mississippi Power Company for far more than electricity. The company has been a valued partner in economic development projects, disaster recovery (especially after Katrina), fights to save military bases, and more. Further, company leaders frequently provide effective leadership for statewide initiatives.  »» READ: Thomas Blanton’s response to this ...

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BOOKBIZ — A book for cultivating your inner courage

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  Maybe it’s an idea for a start-up that you keep talking yourself out of. Or a new line of business for your company that you believe would improve your fortunes tremendously, but would be something of a risk to pursue. Or it could be finally sticking with an exercise routine – no matter how painful it is at first ...

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IKE TROTTER — Planning is vital for small businesses

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Here in Mississippi and, in particular, the Delta, small businesses are the backbone to our economy. And, equally as important, small businesses can be the glue that brings children back home to run and eventually succeed in the ownership of a business. But, as many know, running a small business today involves a great deal of risk. Needless to say, ...

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