Home » NEWS » Money (page 32)

Money

Agency meets its clients needs in the ever-changing world of technology

Mastering the constantly changing world of technology while balancing those changes with clients’ needs keeps the Maris West & Baker advertising agency vital. The Jackson-based agency was founded in 1970, and the Gordon Marks agency merged with it in 1990. Peter Marks, a third-generation advertising executive, is president of Maris West & Baker. “Things are changing so fast. We try ...

Read More »

State ad agencies tackle changing marketplace with innovative strategies

Recently when Viking Range Corp. was bought by a much larger company, Middleby Corp., marketing campaigns that had been handled by the Ramey Agency were suspended. That type of merger of a Mississippi-based company with a larger company based in another state is a long-established trend that can lead to loss of work for advertising agencies based in Mississippi. Chris ...

Read More »

Margaritaville opens in Biloxi bringing jobs and tax revenue

Since legalized gaming entered the scene in Mississippi in 1992, it’s been big business, meaning jobs and tax revenue even in recessionary times. The local and state economy got another boost with the recent opening of Margaritaville Casino & Restaurant in Biloxi. Located on the eastern tip of Biloxi Back Bay, the $62 million land-based resort is the state’s first ...

Read More »

GodwinGroup the ‘go-to’ firm for 75 years

In the advertising and marketing business, reaching the 75-year mark is akin to surviving the Ice Age wearing shorts, flip-flops and a tank top. You can do it, but you won’t like your odds going in. Market collapses, creative burnout, scandals, partner disputes and the death of the founder are but a few of the reasons. So how has Jackson’s ...

Read More »

Expert: Social media isn’t a free way to advertise

The biggest recent development in social media is the conversion of all pages to what Facebook calls the Timeline. Previously individual and business profiles were similar. But on March 30, Facebook began instituting the Timeline format for individual users and a separate pages function for businesses. Frank Owen, social media director, Mad Genius, Ridgeland, said “pages”’ for businesses is a ...

Read More »

GodwinGroup at 75 has longer reach, wider range of services

When Louisville Slugger lost its swing, the venerable baseball bat maker called on Jackson’s GodwinGroup to help get it back. That was 1997, a year the Kentucky baseball bat maker decided it must do something to turnaround its diminishing market share. The call went to Godwin, an established Mississippi marketing and advertising company beginning to emerge as a regional operation. ...

Read More »

The future of advertising and the changing of the times

If you want to know if the economy is really improving two years out from the official end of the most recent recession, checking in on advertising revenues might give some insight. But answers as to whether advertising is on an upswing might not have easy answers at a time when more businesses are relying on the Internet and social ...

Read More »

Yates always on list of top U.S. contractors

    For more than 45 years, W. G. Yates & Sons Construction Company, based in Philadelphia, has been a leader in the construction industry. The company has built its reputation with a commitment to on-time construction, within budget and to the clients’ satisfaction. And while the company has grown continually since it was founded in 1963, it has always ...

Read More »

150 YEARS

State’s first insurance company celebrates a milestone event   For some companies, a major milestone may be 10, 25 or even 50 years in business. But the milestone for Ross & Yerger Insurance Inc. is much more impressive. The company, which was the first insurance company in the state, is celebrating 150 years as a risk-management company, and a proud ...

Read More »

Re-made and re-charged

Hancock has perfected approach for company founded in 1957   Sometimes, the best way for a company to remain successful is to redefine itself. Such is the case with Hancock Fabrics.  Founded in 1957, Hancock Fabrics developed the concept of a total fabric retailer. More than just a specialty shop, the first stores opened by Hancock Fabrics were cost-efficient and ...

Read More »