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Keesler AFB’s impact is measured in more than dollars

Keesler Air Force Base’s presence in Biloxi and South Mississippi is so extensive that it has to be measured from several angles, including historical, economic and community service. The base is rooted in the region’s history, dating back to June 1941 when the War Department activated Army Air Corps Station No. 8, Aviation Mechanics School in Biloxi. The War Department ...

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Soft-spoken steel man Tommy Dulaney well-respected in his industry

Tommy Dulaney is well-respected statewide for taking an initial $60,000 investment in Meridian’s Structural Steel Services in 1975 into a business today that specializes in building structural steel for power plants, steel mills and other industries worldwide. But while building SSS into a business employing 330, Dulaney has found time to volunteer, including serving as chairman of the Mississippi Economic ...

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Printers look back and wonder how?

When Jerry and Cindy Maddux, owners of Coast Printing Co. in Gulfport, started out 20 years ago with their new business venture, neither had worked in the printing business. Jerry Maddux had been working as a comptroller in Richmond, Va., for several years and wanted to get back home to the Coast and start his own business. A relative knew ...

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Agency meets its clients needs in the ever-changing world of technology

Mastering the constantly changing world of technology while balancing those changes with clients’ needs keeps the Maris West & Baker advertising agency vital. The Jackson-based agency was founded in 1970, and the Gordon Marks agency merged with it in 1990. Peter Marks, a third-generation advertising executive, is president of Maris West & Baker. “Things are changing so fast. We try ...

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State ad agencies tackle changing marketplace with innovative strategies

Recently when Viking Range Corp. was bought by a much larger company, Middleby Corp., marketing campaigns that had been handled by the Ramey Agency were suspended. That type of merger of a Mississippi-based company with a larger company based in another state is a long-established trend that can lead to loss of work for advertising agencies based in Mississippi. Chris ...

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Margaritaville opens in Biloxi bringing jobs and tax revenue

Since legalized gaming entered the scene in Mississippi in 1992, it’s been big business, meaning jobs and tax revenue even in recessionary times. The local and state economy got another boost with the recent opening of Margaritaville Casino & Restaurant in Biloxi. Located on the eastern tip of Biloxi Back Bay, the $62 million land-based resort is the state’s first ...

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GodwinGroup the ‘go-to’ firm for 75 years

In the advertising and marketing business, reaching the 75-year mark is akin to surviving the Ice Age wearing shorts, flip-flops and a tank top. You can do it, but you won’t like your odds going in. Market collapses, creative burnout, scandals, partner disputes and the death of the founder are but a few of the reasons. So how has Jackson’s ...

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Expert: Social media isn’t a free way to advertise

The biggest recent development in social media is the conversion of all pages to what Facebook calls the Timeline. Previously individual and business profiles were similar. But on March 30, Facebook began instituting the Timeline format for individual users and a separate pages function for businesses. Frank Owen, social media director, Mad Genius, Ridgeland, said “pages”’ for businesses is a ...

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GodwinGroup at 75 has longer reach, wider range of services

When Louisville Slugger lost its swing, the venerable baseball bat maker called on Jackson’s GodwinGroup to help get it back. That was 1997, a year the Kentucky baseball bat maker decided it must do something to turnaround its diminishing market share. The call went to Godwin, an established Mississippi marketing and advertising company beginning to emerge as a regional operation. ...

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The future of advertising and the changing of the times

If you want to know if the economy is really improving two years out from the official end of the most recent recession, checking in on advertising revenues might give some insight. But answers as to whether advertising is on an upswing might not have easy answers at a time when more businesses are relying on the Internet and social ...

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