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Crowds storm Ridgeland Apple store for new iPhone 4S; still plenty available

October 14th, 2011 Comments off

The Ridgeland Apple store began selling the new iPhone 4S this morning as people began lining up to get the new gadget late last night.

Arris K shows off the new iPhone 4S at the Apple store in Ridgeland Friday morning.

The iPhone 4S is the latest in the company’s line of “Jesus Phones,” which includes many under-the-hood improvements.

Apple has been on the mind on many recently, despite of the new iPhone, because of Steve Jobs, Apple’s co-founder, who died last week following a battle with pancreatic cancer.

In many places, Apple fans created makeshift memorials to Jobs that included flowers, photos, iPad boxes and apples (as in the fruit)

The iPhone 4S initially was panned by critics, who said it was more of a facelift to the iPhone 4 than a new product. The phone’s exterior looks the same as its predecessor, but the guts are new. Inside there’s a faster A5 dual-core processor, an improved 8 megapixel camera and a voice assistant named Siri, who will respond to voice commands and answer questions.

Apple CEO Tim Cook helped unveil the 4S last week a day before Jobs’ death.

Pre-orders of the phone started on October 7 and beat expectations. Apple sold 1 million in the first 24 hours via its website and carriers AT&T, Verizon and — for the first time — Sprint. By comparison, Apple reported 600,000 iPhone 4 pre-orders last year in 24 hours, but that included orders placed with overseas carriers.

The iPhone 4S went on sale Friday at all 245 Apple stores in the U.S., in addition to the following countries: Australia, Canada, France, Germany, Japan and the United Kingdom. The new iPhone will be available in 22 additional countries by the end of October, Apple says.

According to officials at the Ridgeland store, despite the early rush of people buying the new product, there are still plenty of new iPhones left for everyone else who managed not to sleep on the sidewalk outside the store.