Since when do college athletes need PR firms?
We’re not going to rehash the ins and outs of the will-he-or-won’t-he nonsense that has become Ole Miss’ pursuit/non-pursuit/whatever it is of former Oregon quarterback Jeremiah Masoli. There are plenty of other places you can find that out if you aren’t already informed.
What did catch Magnolia Marketplace’s eye, though, is the news that Masoli has hired this PR firm to represent him in his effort to present himself in a more favorable light.
Even though he currently has no team, Masoli is still (technically) an amateur athlete. When did athletes who are (technically) still amateurs start hiring PR firms to represent them while they look for a (technically) amateur athletic program to play for?
Professional athletes have armies of PR people in their employ. So do corporations big and small. There’s certainly nothing wrong with pro athletes and businesses hiring folks to help shape their public image. It’s smart, actually, to do so.
But bringing one on board in the middle of a crisis sounds all sorts of alarm bells. Toyota did it in the middle of the recall mess, after the company’s response to it had drawn criticism for being too slow or too steeped in denial. BP, after their now-former CEO committed some of the worst PR blunders of the past decade, did the same for a lot of the same reasons.
There aren’t many things Magnolia Marketplace loves more than Ole Miss football. And we have absolutely no control over whether Masoli ends up playing for the Rebels. As of late Thursday afternoon, it seemed for all the world that he would. If/when he takes the field, we hope he’s every bit as good as he’s been the past two years at Oregon. And if he helps the Rebels beat Alabama or LSU or Auburn or Arkansas, we’ll celebrate along with everybody else.
But there’s a reason Masoli and his family deemed it necessary to spend what’s probably a sizable amount of money on a PR firm to basically make people think he’s not as much of a creep as he seemed when he got into all that trouble at Oregon.
It just smells bad.