Swoope set the bar
Magnolia Marketplace talks to a lot of economic developers, mostly because whatever story we’re working on requires their input.
Some are easy to track down. Some are almost never available. Some we like personally and professionally. Some we can barely tolerate no matter the context.
The folks who fall in that latter category usually end up there because the only time they make themselves available for an interview is when the subject matter allows them to beat their chests — for example, their area just landed a huge project and they want to make sure they’re at the front of the credit-claiming line. When the questions aren’t so easy, though, they’re impossible to find; and if we can find them, they have absolutely nothing to say.
In our more than three years at the MBJ, we never had that problem with Gray Swoope. Swoope is the executive director of the Mississippi Development Authority who is heading to Florida to lead economic development efforts in that state. Gov. Haley Barbour was exactly right when he said in a statement that Florida’s gain is Mississippi’s loss.
If we needed to talk to Swoope, he found time for us, and not only when the subject matter allowed him to gloat, which he never did anyway. In fact, the last interview we had with him, Swoope was traveling and had pulled his car to the side of the road so he wouldn’t have to drive and talk on his cell phone. Once, he was in Paris at an airshow as part of the effort to land the doomed, politically rigged Air Force tanker contract for Mobile and South Mississippi, but still found time to answer questions via email.
Swoope got it. He knew dealing with media was a part of his job, so he did it and didn’t farm it out to his PR team or hide behind an assistant. He was available and honest.
Here’s hoping his successor shares those traits.