Jackson State University will start the process of rebranding itself tomorrow during halftime of the Tigers’ game against Alabama A&M at Veterans Memorial Stadium.
The school will unveil its new logo, and launch its new website. Each is the result of a research campaign the school used a marketing firm to conduct the past several months. The firm surveyed JSU faculty, staff, alumni, current and prospective students in and outside of Mississippi to gauge their perception of the school.
“We want to ensure that the logo reflects the quality of the institution and that we are communicating with a unified voice through our branding,” JSU president Dr. Carolyn W. Meyers said in a press release. ”We believe the new brand reflects the university’s long history and tradition, as well as our commitment to learning, technology and innovation.”
Designed by AndiSites Inc., the new website will go live right after the game. It will be launched in phases. Over the next several months, the logo will appear on television, billboards, university buses and vehicles and signs in the Jackson area. Merchandise featuring the new logo will be available in JSU’s campus bookstore next semester.
The practice of rebranding at colleges and universities has been around almost as long as the institutions. For example, Mississippi State University was called Mississippi A&M, then Mississippi State College until 1932, when it became Mississippi State. A more modern example is Belhaven University in Jackson, which was named Belhaven College until just a few years ago.
“In an increasingly competitive environment, we want to position the university for the future,” Meyers said.