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Toyota’s sales maintain streak of year-over-year increases

Toyota Motor Sales USA reported an increase in sales over the prior year for February, though the jump wasn’t quite as big as the last two.

Total sales of Lexus, Toyota and Scion vehicles were 166,377 units in February, up 4.7 percent in volume and 8.7 percent on a daily selling rate from the same period last year. The increase was led by the full-size Avalon sedan (sales up 63 percent) and the crossover RAV 4, whose sales were up 5 percent and recorded its best February ever with 13,329 units sold. Sales of the Corolla, which is made in Blue Springs, increased 12.9 percent.

The modest jump comes after two straight reporting periods that saw increases of more than 20 percent. Overall sales in 2012 were up 26 percent over 2011. Sales for January 2013, which had one more selling day than the prior year, jumped 21.6 percent.

Toyota group vice president and general manager Bill Fay said in a press release that February’s numbers were especially gratifying, because the month had several roadblocks.

“Despite rising gas prices, severe winter storms and concerns about the federal budget, February was a good indication of the overall strength of the market,” Fay said. “With the most fuel efficient full line of vehicles, Toyota is well positioned and we’re encouraged by very positive consumer reaction to our new Avalon and RAV4.”

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