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Nissan sales surge in April; Toyota’s dip slightly

 

Nissan reported Tuesday that its April sales were up 23 percent over last year.

The company, which has a facility in Canton, sold 87,847 units for the month, up from 71,329 in April 2012.

A 24.6 percent sales jump in the Nissan division was spurred by the Altima (built in Canton), Pathfinder, Sentra (also built in Canton) and the Rogue compact SUV. Sales of the Altima in April were up 35 percent. Sentra sales jumped 44.9 percent.

“In the first quarter of 2013, we improved our retail sales by more than 4 percent while reducing deliveries to fleet customers by more than 17 percent,” said Jose Munoz, Nissan Americas senior vice president for sales and marketing. “We continued this trend in April with retail up 29 percent and fleet mix down over four percentage points from one year ago, which proves that our new products such as Altima, Sentra and Pathfinder are taking strong hold in the marketplace. We expect to have gained market share in April due to our strong retail performance, which we have full intention to continue through the summer months given the building momentum that we are seeing with Altima, Sentra and Pathfinder in particular.”

The news wasn’t as good for Toyota, which builds the compact Corolla sedan in Blue Springs.

Overall Toyota Motor Sales dipped 5 percent. The Toyota Division’s sales fell 5.4 percent over April 2012 on one more selling day.

It was the first month in several the automaker did not report monthly sales had risen year-over-year. March sales rose 4.8 percent. February sales were up 8.7 percent; January sales increased 21 percent.

“From an industry standpoint, continued retail sales growth indicates the underlying strength of the market, which is a great sign for the months ahead, especially with new products, low interest rates and plenty of pent up demand,” said Bill Fay, group vice president and general manager of Toyota Division.  “Toyota’s two newest models – Avalon and RAV4 – continued to attract customers with double digit gains in April.”

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