If everything goes as planned, Lurny D’s Grille food truck will roll into downtown Jackson Oct. 8.
It’ll be hard to miss.
Owner Lauren Davis said Thursday morning he told the artist who painted the truck he wanted a “’70s groovy” concept. It looks like Scooby Doo’s Mystery Machine.
“I’m actually on my way to Atlanta right now to pick it up,” Davis said.
Davis said he hopes to spend the week of Oct. 1 completing the Mississippi State Department of Health’s inspection process and jumping through the permitting hoops with the Jackson Police Department’s traffic division.
Once that is finished, Davis hopes to start operation Oct. 8. The menu will be fairly simple: Lurny D’s will serve gourmet hamburgers and French fries.
“I’ll probably expand the menu after I kind of get settled, probably after about a month or so,” Davis said.
Lurny D’s will be the first food truck to hit downtown since the ordinance allowing them passed earlier this year. Future plans include expanding the truck’s territory to the Fondren business district.
It represents a significant career shift for Davis. “I worked in the advertising industry before I came up with this crazy scheme to open a food truck,” he said.
He said he and his wife were fans of the Food Network and had both cultivated a lifelong affinity for cooking.
Opening a food truck is a different animal, though, than starting a brick-and-mortar restaurant. For one, there’s less financial risk. Most of the overhead is tied up in a truck, which is often cheaper than buying or leasing commercial space.
“I’d done some research into the food trucks in different cities, and I found that a lot of people doing it did not have what you’d consider restaurant experience,” Davis said. “So this is a new thing, for sure. I couldn’t be more excited, though.”