Collegiate Licensing Co. announced Monday its annual list of institutions whose apparel makes up the company’s top sellers.
Ole Miss, at No. 44, was the only Mississippi school in the top 75. The University of Texas – who Ole Miss plays Sept. 14 in Austin – was No. 1 for the eighth consecutive year.
CLC says the retail marketplace for college-licensed merchandise in 2012 reached $4.6 billion. Royalties generated from the sale of a school’s apparel goes back to the institutions, but not to the player who wears the jersey.
That has been an issue at Texas A&M, whose Heisman-winning quarterback, Johnny Manziel, has dealt with accusations the past few weeks that he took money in exchange for autographing memorabilia. That would violate NCAA rules. (Texas A&M, due in no small measure to Manziel’s Heisman season, jumped from No. 19 to 12th in total apparel sales on CLC’s latest list.)
“CLC is proud to work on behalf of our partner institutions to connect the more than 173 million passionate college fans to the brands they love,” Cory Moss, Senior VP and Managing Director of CLC, said in a company press release. “Licensed merchandise provides fans an outward expression of their college traditions and spirit. As we kick off another school year, we look forward to assisting our partner institutions in expanding their brand protection, management, and development initiatives to grow the collegiate licensed segment of the marketplace in conjunction with collegiate licensees and retailers.”
For the complete list, click here.