Archive for the ‘VSporto’ Category

VSporto sets listenership record in September

October 16th, 2012 No comments

Ridgeland-based VSporto had in September the most listeners it’s ever had in a single month, the company announced last week.

The company developed and operates Rebel Sports Radio and Bulldog Sports Radio, both of which provide 24-hour team-specific programming that is available online and via apps for iPhone and Android platforms.

The channels launched just over a year ago, and have grown their audiences steadily since. Those numbers peaked in September, when VSporto says it reached 195,885 listeners for the month, which included online streams. (That’s more than the combined capacity of the football stadiums at Ole Miss and Mississippi State.) Those listeners streamed more than 62,000 hours of content, the company said.

A chart that shows how VSporto’s listenership has grown from September 2011 to last month can be seen here.


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Rebel, Bulldog Sports Radio apps now offering trivia challenge

July 17th, 2012 No comments

If you’re one of the 20,000 folks who listen to either Bulldog Sports Radio or Rebel Sports Radio, you’re about to get a chance to show how knowledgeable you are.

Starting Tuesday, fans of each school can complete in the “Ultimate Fan Challenge” on either the Bulldog or Rebel Sports Radio apps (both are free and available on most every smartphone) by answering a series of trivia questions. Based on the number of questions answered correctly, competitors can earn badges that range from “Waterboy” to “Ultimate Rebel” or “Ultimate Bulldog.”

VSporto, the Ridgeland-based company that developed the radio programming about a year ago, has teamed with BankPlus to offer the Challenge.

The technology behind the Challenge is original to VSporto. The Click-To Anything advertising offers the company’s advertisers flexibility to create any number of interactive smart phone experiences for consumers.

Keith Jasper, who founded VSporto, called the technology groundbreaking. “This provides one of the most interactive consumer experiences ever and it’s a testament to the versatility of the VSporto platform,” he said in a press release.

BankPlus chief marketing and business development officer Rob Armour said the technology offers new ways for the bank to interact with customers and potential customers. “We’re pleased to partner with VSporto on this innovative way to engage sports fans across our state,” he said in a press release.

Each of the channels carries 24-hour coverage of Ole Miss and Mississippi State, with all-original programming featuring former athletes, media and fans.

UPDATE: I thought we had video of Jasper talking about his company. Turns out, we do. It’s from a couple months ago. Check it here.


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