I love Chick-Fil-A sandwiches. I think it’s the pickle. That tangy, sour taste combined with a juicy piece of chicken satisfies my hunger pangs every time. My daughter is a devotee, as well. When traveling home from Yankee territory, she gets her fix at the Atlanta airport.
If only Mr. Cathy had stuck with chicken sandwiches!
Every business owner knows the perils of offending your customers. I have clients of all stripes. They love to spout their opinions on everything, and I often find myself disagreeing with them. But I just smile and nod. After all, who has the luxury of doing business only with people who agree with you on everything? And I need their business.
But I confess that I sometimes let things slip. Sometimes, I just can’t conceal my real feelings. I just hope that my relationship with my customers is strong enough, that the service I offer them is good enough so that it won’t matter that we disagree.
Mr. Cathy expressed his opinion in a very public forum, and Chick-fil-A is a private company. His customers will decide if this leaves a bad taste in their mouths. Supporters are lining up to buy more sandwiches, while protesters are swearing off the tasty chicken.
Ultimately, customers will decide the fate of Chick-Fil-A. Not evangelical groups. Not gay groups. Not the mayor of Chicago. Or the mayor of Boston. And, despite all the protestations on both sides, the decision will be based on that sandwich… NOT Mr. Cathy’s opinions.
That pickle. I DO love that sandwich!
Nancy Lottridge Anderson, Ph.D., CFA, is president of New Perspectives Inc. in Ridgeland — (601) 991-3158. She is also an assistant professor of finance at Mississippi College. Her e-mail address is email@example.com, and her website is www.newper.com.