Tag Archives: Thaler and Sunstein

Choose to be aware of your options in 2011

December 29, 2011

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Sometimes we choose by not choosing. Behavioral economists have long recognized our tendency to avoid making decisions. The more difficult the decision, the more we avoid the question all together. Thaler and Sunstein wrote a book called “Nudge.” In it, they cite all kinds of instances of this tendency to avoid choosing. Of course, the […]

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