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Tag Archives: advertising

TODD SMITH — Earned (PR) vs. paid (advertising) media

Nearly two-thirds (64 percent) of public relations professionals surveyed for this year’s Global Communications Report predict that in five years the average consumer will not be able to distinguish between news stories written by journalists and promotional content purchased by an organization. And almost as many (59 percent) believe the average person will not care if they can tell the ...

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TODD SMITH — How to get audiences to engage with your brand

Audiences love to hear, watch and share stories with those who matter most to them. The Story feature on Instagram, Snapchat, Facebook and even Google encourages users to share their choices and experiences more frequently than ever. Rather than interrupt those stories with ads, your brand can become the topic of these stories – if you advance an experience worth ...

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TODD SMITH — ‘Complicit’ is Word of the Year from dictionary.com

Dictionary.com has selected “complicit” as its word of the year for 2017, citing the term’s renewed relevance in U.S. culture and politics – and noting that a refusal to be complicit has also been “a grounding force of 2017.” The website defines “complicit” as “choosing to be involved in an illegal or questionable act, especially with others; having complicity.” Interest ...

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TODD SMITH — Trust Project aims to improve opinion of media

Can the media earn trust by being more transparent about its ethics and values? That’s the goal of The Trust Project, an initiative three years in the making that brings together news outlets such as The Washington Post, The Economist, and the Globe and Mail, as well as Facebook, Google, Twitter, and Bing, in a commitment to “provide clarity on ...

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TODD SMITH — National Publicist Day a day for the ages

We celebrated National Publicist Day earlier this week – on Monday, Oct. 30 It honors the date in 1906 when the New York Times printed the very first press release written by Ivy Lee, considered by many to be “The Father of Modern PR.” The Pennsylvania Railroad was Lee’s client. On Oct. 28, 1906, 50 people tragically lost their lives ...

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TODD SMITH — Threat of fake news strengthens trust in traditional media

The rise in “fake news” has strengthened trust in traditional media, according to a recent survey of journalists worldwide. More than half of those surveyed (52 percent) find traditional media to be the most trusted news sources, followed by company websites and news releases (22 percent), according to the Ogilvy Media Influence’s annual global survey of 250-plus reporters and producers ...

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JEFFREY GITOMER — The BIG secrets of enthusiastic emotional engagement

What is engagement? Better stated, how can you engage other people to become interested in you and your product or service? Dale Carnegie (How to Win Friends and Influence People) says by becoming interested in them. And he’s partially right. The reality, and the secret of engagement is that BOTH people must be mutually engaged and mutually interested, and BOTH ...

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TODD SMITH — Brands come to rescue of Texas towns devastated by Hurricane Harvey

Hurricane Harvey wrought crippling destruction across Texas, killing dozens and injuring many more, inundating Houston and leaving a trail of devastation and thousands without food and shelter. While many brands are using social media to encourage people to donate to the American Red Cross, some brands are taking that a step further, driving supplies to Texas, finding ways to provide ...

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