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Tag Archives: advertising

JEFFREY GITOMER: Wanna be a sales master? Study other sales masters!

The book, titled “America’s Twelve Master Salesmen,” was written and published by B.C. Forbes & Sons in 1953. Yes, there were women in the book, but in those days, “men” was the universal gender. Today, it’s quite the opposite. The book was based on the fact that each one of these master salespeople had one extremely powerful overriding principle or ...

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THE SPIN CYCLE: Rise in mobile reading could benefit newpaper websites

The average amount of time spent reading newspapers fell more than 25 percent globally from 2010 to 2014 according to a new ZenithOptimedia report. The amount of time spent reading newspapers across the world averaged 16.3 minutes per reader a day last year, down 25.6 percent from the 21.9 minutes daily average in 2010. By 2017 the global average will ...

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JEFFREY GITOMER: Want the sales ‘master’s touch?’ Study them, and do what they did

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The book, titled “America’s Twelve Master Salesmen,” was written and published by B.C. Forbes & Sons in 1953. The book was based on the fact that each one of these master salesmen had one extremely powerful overriding principle or philosophy upon which his or her success was based. For the last two weeks I have presented the first nine masters, ...

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THE SPIN CYCLE: How Facebook’s new publishing deal with major media could impact public relations

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Last week, we discussed how the new Facebook deal allowing major national media to publish directly to the news feed is impacting the news biz? if you’re a fan of the New York Times, National Geographic, Buzzfeed and NBC News, among others, you will be able to read your favorite articles without leaving Facebook. Welcome, Instant Articles. In the past, ...

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JOSH MABUS: I’d rather be a follower than a coward

Books, blogs, speakers, preachers and everyone else with a platform have spent the better part of the last decade comparing leaders to followers. Has this trope gotten old yet? The message is clear: if you’re not leading, you’re following. If you’re following, you’re losing. We’ve demonized the role of the follower and created a mad rush toward lead-ership roles. Just ...

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JEFFREY GITOMER: Want to start making an attitude change? Take attitude actions

I define attitude as, “The way you dedicate yourself to the way you think.” Think negative or think positive is a choice and a process. Negative is (unfortunately) an instinctive process. Positive is a learned self-discipline that must be studied and practiced every day. To achieve a POSITIVE attitude, or as I have named it, a “YES! Attitude,” you must ...

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TODD SMITH’S SPIN CYCLE: Government needs good PR firm counsel

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Government, whether federal, state or local, has many arms – so there’s many departments and areas of concern and a multitude of people and organizations to keep happy. Any help in the process is good, but specialized help from a PR firm can make or break any effort made by that governing entity. A good PR firm can also lend ...

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