Home » Tag Archives: advertising

Tag Archives: advertising

TODD SMITH — Pay close attention to all segments of millennials

Millennials

Listen up, brand leaders: What you have been told about millennials is (mostly) wrong. According to new research from Carat, based on 14,000 millennials aged 15-to-34, this age group doesn’t quite meet the stereotype of “hyper-connected optimistic digital extroverts.” In fact, the stereotype applies to only about 42 percent of millennials, or about 36 million people. The other 49 million ...

Read More »

TODD SMITH — Marketers eye visual content, get view of future

facebook-breaking-news-graphic_4C

Last week, we discussed how brands are using visual content more than ever to build marketplace awareness. This week, The Spin Cycle continues diving into the trend. Visual assets help brands tell their stories, and usage will continue to increase. However, recent research indicates there’s a disconnect between the noted importance of visuals and the focus given to them. In ...

Read More »

JEFFREY GITOMER — A new way to think about the way you present; More value… for THEM!

Advertising

Where is “value” in your sales equation? Where is “value” in your sales presentation? What role does “value” play in building customer loyalty? How does “value” help build solid business relationships? How does value convert selling to buying? How does your prospect PERCEIVE what you’re saying and offering is actually valuable to THEM? ANSWER: Your value proposition needs to define ...

Read More »

Maris West and Baker turns 45

Maris West and Baker

Maris West and Baker employees celebrate the firm’s 45th anniversary at La Finestra Restaurant in July. Gerrit Maris, Norman West, Roy Baker and Harry Brown founded the Maris West and Baker advertising firm in 1970.

Read More »

JOSH MABUS — Hand in hand, small business and industry

small business

There seems to be a debate in many cities, in our own state and across the country. Do we invest in small businesses, which employ lots of people as a group but are individually volatile and have lower economic impacts? Or do we invest in attracting corporations, which can be demanding and hard to come by? We often talk about ...

Read More »

TODD SMITH — SEO tips to help PR content rank highly with Google’s latest update

marketing-strategy

Google’s latest algorithm rollout, which began last week, continues the search giant’s commitment to rewarding high-quality, user-focused content with higher rankings. Here are three easy tips for optimizing your PR content for better results from Entrepreneur: 1. Go long – many PR pros got used to writing short content because news release services provided a surcharge if copy ran over ...

Read More »

JEFFREY GITOMER — Show me the value, or I’ll show you the door

sales presentation

How do you make a sales presentation? No I don’t mean warm up, probe, present, over come objections, close. I mean what’s the big picture of your sales presentation? What’s the content of your sales presentation? And most important how are you certain that you engage your prospect in your presentation? What makes your sales presentation different AND compelling. CONSIDER ...

Read More »

JEFFREY GITOMER — Your missing power: master mind

marketing-strategy

Perhaps the most powerful principle Napoleon Hill wrote about, and certainly the most enduring, is the 9th step toward riches: Power of the Master Mind. The idea of a Master Mind group was created, put forth, and expounded upon by Napoleon Hill in his two classic books, Think and Grow Rich, written in 1937, and “How to Sell Your Way ...

Read More »

TODD SMITH — Earned media still matters, according to new poll

Advertising

In a world ruled by social media, a new study from Ogilvy PR reminds us that traditional media outlets have not, in fact, gone the way of the dinosaur – and neither should the earned media portion of your publicity plan. In fact, the survey reveals that earned media is still, by leaps and bounds, the most powerful resource for ...

Read More »