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Tag Archives: advertising

TODD SMITH — PR spending, staffing on rise over next 5 years

Brands plan to increase both internal staffing and overall spending on public relations over the next five years, according to a new report conducted by the Association of National Advertisers (ANA) and the USC Center for Public Relations at the Annenberg School for Communication and Journalism. Conducted this winter, the survey was designed to shed light on the public relations ...

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TODD SMITH — Brands belted out music during Grammys

Along with Beyonce, Adele, Bruno Mars and other artists, brands also took the stage at the 59th Annual Grammy Awards ceremony last week, updating classic songs, dipping into their own roots or using the occasion to assert current-day corporate citizenship principles. Set against a jazzy soundtrack and Alicia Keys singing “A Change is Gonna Come,” Nike‘s spoken word “Equality” ad was one ...

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TODD SMITH — How Super Bowl ads influence purchasing

Finding out which Super Bowl advertisers become the brand to remember were a big part of the fun surrounding the Big Game last Sunday. But do the expensive spots – 5 million for a 30-second ad – leave a lasting impression on consumers and ultimately convince them to buy products? Adweek commissioned Survata to survey 502 consumers ages 18 to ...

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TODD SMITH — Use these tools to ignite your content marketing

It’s the perfect time to reflect on how your brand maximized content marketing in 2016 – and prep the launchpad for 2017. Did you meet your goals and objectives last year? Consider new tools available to enhance your content marketing strategy and influence your audience in new ways. One important development in 2016 was the major changes unveiled by Facebook. ...

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HELP WANTED: Account executive for the Mississippi Business Journal

The Mississippi Business Journal is seeking a qualified account executive to sell and service our print and digital advertising clients.  You will be working with our existing accounts, as well as prospecting for new clients, and you must be comfortable on both personal and telephone presentations. We’re seeking someone who has at least some experience in business-to-business sales.  The right ...

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