by Lynn Lofton Published: May 27,2012
Tags: advertising, Eric Hughes, Mad Genius, marketing
Growing up in a quiet suburb of Kansas City, Mo., Eric Hughes exhibited a creative bent from an early age. Now the vice president/creative director of Mad Genius, he was also exposed to the advertising industry early. He spent summers during high school working in his dad’s Kansas City agency. “I was the kid who [...] [...]
by Associated Press Published: May 8,2012
Tags: advertising, board of supervisors, bureau, convention and visitors bureaus, Conventions, county government, marketing, meets, promotional, promotions, regionalism, supervisors, tourism, tourists, vacations, visitors
JACKSON COUNTY — The Mississippi Gulf Coast Convention & Visitors Bureau has invited Jackson County to join Harrison and Hancock counties in tourism promotion. Beth Carriere, executive director of the bureau, presented a memorandum of understanding to the Board of Supervisors yester, according to The Mississippi Press. “We would hope that Jackson County would want [...] [...]
by MBJ Staff Published: April 24,2012
Tags: advertising, assets, federal law, fines, marketing, No Call, promotions, property, state law, telemarketers, telemarketing
JACKSON — The Mississippi Public Service Commission (PSC) along with the Federal Trade Commission have exchanged information and put a robocaller out of the telemarketing business, according to Public Service Commissioner Brandon Presley. The telemarketers were allegedly responsible for billions of calls and will give up assets totaling roughly $3 million under an FTC order. [...] [...]
by Ted Carter Published: April 22,2012
Tags: advertising, Danny Mitchell, digital marketing, GodwinGroup, John McKie, marketing, Philip Shirley, public relations
In the advertising and marketing business, reaching the 75-year mark is akin to surviving the Ice Age wearing shorts, flip-flops and a tank top. You can do it, but you won’t like your odds going in. Market collapses, creative burnout, scandals, partner disputes and the death of the founder are but a few of the [...] [...]
by Ted Carter Published: April 22,2012
Tags: advertising, GodwinGroup, marketing, public relations
When Louisville Slugger lost its swing, the venerable baseball bat maker called on Jackson’s GodwinGroup to help get it back. That was 1997, a year the Kentucky baseball bat maker decided it must do something to turnaround its diminishing market share. The call went to Godwin, an established Mississippi marketing and advertising company beginning to [...] [...]
by Becky Gillette Published: April 22,2012
Tags: advertising, GodwinGroup, marketing
If you want to know if the economy is really improving two years out from the official end of the most recent recession, checking in on advertising revenues might give some insight. But answers as to whether advertising is on an upswing might not have easy answers at a time when more businesses are relying [...] [...]
by MBJ Staff Published: March 13,2012
Tags: advertising, banking, Banks, Convention Center, Conventions, finance, financial insitutions, marketing, meetings, promotions, public relations, tourism, tourists, visitors
JACKSON — SMG, managers of the Jackson Convention Complex, reports the Jackson Convention Complex and Trustmark National Bank have renewed their commercial rights marketing partnership, extending Trustmark’s designation as the exclusive bank of the Jackson Convention Complex for an additional three years. SMG general manager Kelvin Moore said, “Trustmark was one of the original marketing [...] [...]
by Associated Press Published: March 7,2012
Tags: advertising, bids, bills, contracts, lawmakers, laws, legislative branch, Legislature, marketing, promotion, state agencies, state government
JACKSON — A bill pending in the Mississippi Senate seeks to pull the plug on all state agencies’ ability to advertise. State Sen. Merle Flowers, a Republican from Southaven, tells WLBT-TV millions and millions of dollars are going advertising programs all over the state. The bill would prevent state agencies from using radio and television [...] [...]
by MBJ Staff Published: December 18,2011
Tags: Ad.In Advertising, advertising, Chris Spear, graphic design, Millsaps College, Ocean Springs
Chris Spear has joined Ad.In Advertising as its communications administrator. He brings several years’ experience in advertising and nonprofit marketing to the Ocean Springs-based agency. Spear earned a bachelor’s degree, magna cum laude, in English from Millsaps College with Phi Beta Kappa honors. After working for some time in Jackson, he relocated to the Coast [...] [...]
by Wally Northway Published: September 25,2011
Tags: advertising, candy, education, fundraising, marketing, public relations, schools, world record
Since founding Broadcast Media Group Inc. in Starkville in 1996, Robbie Coblentz has worked numerous marketing/PR campaigns all over the state and nation. The production company has won numerous awards for its work, including an international Telly Award just this past summer. But he and his team recently completed work on the promotion of a [...] [...]
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