Home » Tag Archives: advertising

Tag Archives: advertising

JOSH MABUS — Better, best and the business at rest

Marketing firms aren’t very dissimilar from fitness centers — at least in one sense. When a new year rolls around, there are lines out the door. As an individual resolves to improve his/her physical health, businesses generally look to improve their marketing. The analogy can be stretched a bit further. Sometimes, those who sign up for New Year’s improvements aren’t ...

Read More »

TODD SMITH — Use these tools to ignite your content marketing

It’s the perfect time to reflect on how your brand maximized content marketing in 2016 – and prep the launchpad for 2017. Did you meet your goals and objectives last year? Consider new tools available to enhance your content marketing strategy and influence your audience in new ways. One important development in 2016 was the major changes unveiled by Facebook. ...

Read More »

HELP WANTED: Account executive for the Mississippi Business Journal

The Mississippi Business Journal is seeking a qualified account executive to sell and service our print and digital advertising clients.  You will be working with our existing accounts, as well as prospecting for new clients, and you must be comfortable on both personal and telephone presentations. We’re seeking someone who has at least some experience in business-to-business sales.  The right ...

Read More »

JOSH MABUS — Resolve to decide

  I feel like the past year has been one of great indecision for all of us. I heard “I don’t know yet” more than I ever have, in relation to politics, business and personal lives. In the business world, we throw around the “Good to Great” idiom — which says good enough is the enemy of great. I think ...

Read More »

JOSH MABUS: Everyone starts local

As my agency has grown, our clients have also grown. Many of our early clients competed only in local markets but now find themselves competing in larger regional and sometimes national markets. This is not solely because of the work we produce — as much as I’d like to believe otherwise. Much of this growth is due to our ability ...

Read More »

Avoid these common LinkedIn mistakes to build your personal brand

You’ve created a dynamic LinkedIn profile. You’ve updated your past jobs, triple-checked for typos, and uploaded a photo that’s a far better choice than the awkward selfie you used to have in its place. With your profile in good shape, it’s time to start building and strengthening your network with purpose. But before you get too excited and start connecting ...

Read More »

TODD SMITH — Google News launches fact check feature

In the midst of a highly charged presidential election, where fact and fiction have frequently become confused, Google News has introduced a new fact check feature in search results for news stories. Fact check will now appear as a label among news search results, alongside other established labels such as opinion, local source and highly cited. Google News algorithmically connects ...

Read More »

TODD SMITH — American Society of News editors goes digital for measurement

In a sign of the continuing industry-wide shift away from print, the American Society of News Editors recently announced that its membership structure will focus on monthly web traffic rather than print circulation figures. The change, announced by ASNE in an email to members last week, is a “long overdue” acknowledgement that “digital media is a primary platform for storytelling ...

Read More »

Content marketing tripled in last year, digital media Advertising Delivers 2x ROI

Marketers have dramatically increased the content churned out in the past year, but people aren’t paying any more attention to it, according to an analysis of $16 billion in client spending by marketing analytics and software firm Beckon. In a report released last week during an Advertising Week presentation, Beckon said clients tripled the pieces of marketing content they delivered ...

Read More »