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Tag Archives: advertising

TODD SMITH — Nearly 70 percent of Americans have news fatigue

In the midst of a fast-paced, multi-tasking digital world of 24/7 news cycles – and a constantly swirling sea of information on demand – it’s no surprise that a large majority across the nation are feeling overwhelmed by news. That’s according to a Pew Research Center survey conducted from Feb. 22 to March 4, and the sentiment is more common ...

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TODD SMITH — Former WPP head Martin Sorrell plans new ad empire

Former WPP CEO Martin Sorrell – one of the most innovative ad moguls of our time, who crashed amid a misconduct scandal – is prepping to launch a new branding empire. Recently, Sorrell announced plans to build a new advertising, marketing services and ad-tech company. Derriston Capital, a British firm whose website says it was created “to consider opportunities within ...

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TODD SMITH — Ways to show PR value to your organization

Showing the PR value of your brand, campaign or strategy is increasingly difficult in our digital age – and because today’s consumer journey is so complex. Constantly connected and often drowning in a tidal wave of information, audiences and decision makers become aware of your brand across multiple channels and content platforms. How do you show PR value (earned media) ...

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TODD SMITH — Earned (PR) vs. paid (advertising) media

Nearly two-thirds (64 percent) of public relations professionals surveyed for this year’s Global Communications Report predict that in five years the average consumer will not be able to distinguish between news stories written by journalists and promotional content purchased by an organization. And almost as many (59 percent) believe the average person will not care if they can tell the ...

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TODD SMITH — How to get audiences to engage with your brand

Audiences love to hear, watch and share stories with those who matter most to them. The Story feature on Instagram, Snapchat, Facebook and even Google encourages users to share their choices and experiences more frequently than ever. Rather than interrupt those stories with ads, your brand can become the topic of these stories – if you advance an experience worth ...

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TODD SMITH — ‘Complicit’ is Word of the Year from dictionary.com

Dictionary.com has selected “complicit” as its word of the year for 2017, citing the term’s renewed relevance in U.S. culture and politics – and noting that a refusal to be complicit has also been “a grounding force of 2017.” The website defines “complicit” as “choosing to be involved in an illegal or questionable act, especially with others; having complicity.” Interest ...

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TODD SMITH — Trust Project aims to improve opinion of media

Can the media earn trust by being more transparent about its ethics and values? That’s the goal of The Trust Project, an initiative three years in the making that brings together news outlets such as The Washington Post, The Economist, and the Globe and Mail, as well as Facebook, Google, Twitter, and Bing, in a commitment to “provide clarity on ...

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TODD SMITH — National Publicist Day a day for the ages

We celebrated National Publicist Day earlier this week – on Monday, Oct. 30 It honors the date in 1906 when the New York Times printed the very first press release written by Ivy Lee, considered by many to be “The Father of Modern PR.” The Pennsylvania Railroad was Lee’s client. On Oct. 28, 1906, 50 people tragically lost their lives ...

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TODD SMITH — Threat of fake news strengthens trust in traditional media

The rise in “fake news” has strengthened trust in traditional media, according to a recent survey of journalists worldwide. More than half of those surveyed (52 percent) find traditional media to be the most trusted news sources, followed by company websites and news releases (22 percent), according to the Ogilvy Media Influence’s annual global survey of 250-plus reporters and producers ...

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