Chris Spear has joined Ad.In Advertising as its communications administrator. He brings several years’ experience in advertising and nonprofit marketing to the Ocean Springs-based agency.
Spear earned a bachelor’s degree, magna cum laude, in English from Millsaps College with Phi Beta Kappa honors.
After working for some time in Jackson, he relocated to the Coast earlier this [...] [...]
Since founding Broadcast Media Group Inc. in Starkville in 1996, Robbie Coblentz has worked numerous marketing/PR campaigns all over the state and nation. The production company has won numerous awards for its work, including an international Telly Award just this past summer.
But he and his team recently completed work on the promotion of a new [...] [...]
JACKSON and HATTIESBURG — GodwinGroup of Jackson has been chosen to provide branding and marketing services to Hattiesburg-based Merchants Foodservice.
GodwinGroup will be responsible for developing and launching the new brand position with a focus on building and evolving a modern brand personality.
Merchants Foodservice currently operates in Arkansas, Louisiana, Mississippi, Tennessee, Alabama, Georgia, Florida, North Carolina, [...] [...]
Supreme Court Justice Potter Stewart in the case Jacobellis v. Ohio was opining on a pornography censorship case and famously wrote, “I shall not today attempt further to define the kinds of material I understand to be embraced within that shorthand description [pornography]; and perhaps I could never succeed in intelligibly doing so. But I [...] [...]
by MBJ Staff Published: September 1,2011
Tags: advertising, marketing, paddlewheel, public relations, river, Steamboat, tourism, tourists, tours, visitors
JACKSON — GodwinGroup of Jackson has been selected to provide branding and launch support for the Great American Steamboat Company, a Memphis-based firm specializing in luxury steamboat voyages on the Mississippi and Ohio rivers.
GodwinGroup will be responsible for developing initial marketing strategies, web presence and sales materials, with a focus on building brand identity and [...] [...]
MADISON and GREENWOOD — Viking Range Corp. of Greenwood is pulling out as sponsor of the PGA Tour event in Mississippi and tournament officials have until late September to find a new sponsor or sponsors, director Randy Watkins said.
Just under $1 million is needed, and the tournament could lose its spot on the 2012 PGA [...] [...]
GULFPORT — The Prime Time Agency of Gulfport was recently honored in the 32nd Annual Telly Awards for a 30-second television spot created for LoCoco and LoCoco, P.A., a Mississippi Gulf Coast law firm.
The spot titled “Tough Attorneys Who Care” was written by Jacqueline Nofsinger, directed by Peter Petro of CAVU and produced by Ted [...] [...]
If such a thing as a captive advertising audience ever existed, one could be found in the Grove on football gamedays.
So it’s no surprise that Ole Miss officials have spent untold amounts of money and energy keeping the popular tailgating spot free of advertisers and solicitors “to keep it from becoming the Canton Flea Market,” [...] [...]
RIDGELAND — Mad Genius has added management of the nationwide Louisiana Hot Sauce Facebook page to its portfolio.
Louisiana Hot Sauce, a popular condiment produced by Bruce Foods, a New Iberia, La.-based company, had over 45,000 Facebook fans at the time it hired Mad Genius; those numbers are growing under Mad Genius management.
“Clients like Bruce Foods [...] [...]
Here are some tough advertising assignments: Create logos incorporating light aircraft and a football game, fax machines and a ping pong tournament, computer equipment and a swimming competition, or cooking equipment and golf.
The last option is what Jackson’s Ramey Agency was faced with prior to Viking Range Corp.’s 2007 takeover as title sponsor of the [...] [...]
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