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Tag Archives: advertising

TODD SMITH — 7 ways social media can improve customer satisfaction


As many organizations already know, social media can be a powerful customer relationship tool, driving traffic to your brand. It can also damage your brand when not used properly. “Many brands have been severely damaged by not respecting social media, either by engaging on an ad hoc basis or simply having the wrong team or individual (or strategy) to manage ...

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JOSH MABUS — Struggling for content? Don’t create, try to curate


You haven’t posted a Facebook message in days. You haven’t tweeted in weeks. Your blog? Well, it’s got more dust on it than a phone book. Now you’re covered in cold sweat, staring at your computer monitor. You’ve been told engaging your audience through social media is important, but you have immense trouble creating content regularly. You want to bang ...

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JOSH MABUS — Video Streaming: new screens, new horizons, old wisdom


You’ve probably heard this year’s college football opening weekend was the most watched of all time. The Ohio State / Virginia Tech matchup was the third most watched regular season game ever. There was another record put on the books. It was the most streamed college game of all time with 708,000 viewers watching through the Watch ESPN online streaming ...

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JOSH MABUS — Give ‘em something to talk about


Word of mouth is the best form of advertising. We’ve all heard. Likely, we’ve all said it. I don’t believe this is true — or at least fully true. Word of mouth isn’t the best form of advertising. Word of mouth is advertising. This theory developed while I was waiting in line at a coffee shop. The fellow behind me ...

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TODD SMITH — Social media shooting clips spark violence debate


Twitter and Facebook became part of the story when video of the shooting on live TV that killed a Virginia news reporter and a cameraman was posted on social media platforms, enflaming debate over when it’s OK to show violence on social media. Two videos were uploaded showing the shooter’s perspective of the incident on Facebook and Twitter, where they ...

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