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Tag Archives: advertising

JEFFREY GITOMER — Your missing power: master mind

marketing-strategy

Perhaps the most powerful principle Napoleon Hill wrote about, and certainly the most enduring, is the 9th step toward riches: Power of the Master Mind. The idea of a Master Mind group was created, put forth, and expounded upon by Napoleon Hill in his two classic books, Think and Grow Rich, written in 1937, and “How to Sell Your Way ...

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TODD SMITH — Earned media still matters, according to new poll

Advertising

In a world ruled by social media, a new study from Ogilvy PR reminds us that traditional media outlets have not, in fact, gone the way of the dinosaur – and neither should the earned media portion of your publicity plan. In fact, the survey reveals that earned media is still, by leaps and bounds, the most powerful resource for ...

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JOSH MABUS: Set your sights on better marketing plans

marketing-strategy

Ready. Aim. Fire. These words weren’t chosen by accident to describe the process of acquiring and attacking a target. There is an order to creating success. When one goes out of order, it’s normally to get to the firing portion as quickly as possible. In general parlance, we call this “trigger-happy.” Effective marketing isn’t, and will never be, driven by ...

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JEFFREY GITOMER: Wanna be a sales master? Study other sales masters!

The book, titled “America’s Twelve Master Salesmen,” was written and published by B.C. Forbes & Sons in 1953. Yes, there were women in the book, but in those days, “men” was the universal gender. Today, it’s quite the opposite. The book was based on the fact that each one of these master salespeople had one extremely powerful overriding principle or ...

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THE SPIN CYCLE: Rise in mobile reading could benefit newpaper websites

The average amount of time spent reading newspapers fell more than 25 percent globally from 2010 to 2014 according to a new ZenithOptimedia report. The amount of time spent reading newspapers across the world averaged 16.3 minutes per reader a day last year, down 25.6 percent from the 21.9 minutes daily average in 2010. By 2017 the global average will ...

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JEFFREY GITOMER: Want the sales ‘master’s touch?’ Study them, and do what they did

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The book, titled “America’s Twelve Master Salesmen,” was written and published by B.C. Forbes & Sons in 1953. The book was based on the fact that each one of these master salesmen had one extremely powerful overriding principle or philosophy upon which his or her success was based. For the last two weeks I have presented the first nine masters, ...

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THE SPIN CYCLE: How Facebook’s new publishing deal with major media could impact public relations

Facebook-logo-PSD

Last week, we discussed how the new Facebook deal allowing major national media to publish directly to the news feed is impacting the news biz? if you’re a fan of the New York Times, National Geographic, Buzzfeed and NBC News, among others, you will be able to read your favorite articles without leaving Facebook. Welcome, Instant Articles. In the past, ...

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JOSH MABUS: I’d rather be a follower than a coward

Books, blogs, speakers, preachers and everyone else with a platform have spent the better part of the last decade comparing leaders to followers. Has this trope gotten old yet? The message is clear: if you’re not leading, you’re following. If you’re following, you’re losing. We’ve demonized the role of the follower and created a mad rush toward lead-ership roles. Just ...

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