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Tag Archives: advertising

TODD SMITH — How Super Bowl ads influence purchasing

Finding out which Super Bowl advertisers become the brand to remember were a big part of the fun surrounding the Big Game last Sunday. But do the expensive spots – 5 million for a 30-second ad – leave a lasting impression on consumers and ultimately convince them to buy products? Adweek commissioned Survata to survey 502 consumers ages 18 to ...

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TODD SMITH — Use these tools to ignite your content marketing

It’s the perfect time to reflect on how your brand maximized content marketing in 2016 – and prep the launchpad for 2017. Did you meet your goals and objectives last year? Consider new tools available to enhance your content marketing strategy and influence your audience in new ways. One important development in 2016 was the major changes unveiled by Facebook. ...

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HELP WANTED: Account executive for the Mississippi Business Journal

The Mississippi Business Journal is seeking a qualified account executive to sell and service our print and digital advertising clients.  You will be working with our existing accounts, as well as prospecting for new clients, and you must be comfortable on both personal and telephone presentations. We’re seeking someone who has at least some experience in business-to-business sales.  The right ...

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Avoid these common LinkedIn mistakes to build your personal brand

You’ve created a dynamic LinkedIn profile. You’ve updated your past jobs, triple-checked for typos, and uploaded a photo that’s a far better choice than the awkward selfie you used to have in its place. With your profile in good shape, it’s time to start building and strengthening your network with purpose. But before you get too excited and start connecting ...

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TODD SMITH — Google News launches fact check feature

In the midst of a highly charged presidential election, where fact and fiction have frequently become confused, Google News has introduced a new fact check feature in search results for news stories. Fact check will now appear as a label among news search results, alongside other established labels such as opinion, local source and highly cited. Google News algorithmically connects ...

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TODD SMITH — American Society of News editors goes digital for measurement

In a sign of the continuing industry-wide shift away from print, the American Society of News Editors recently announced that its membership structure will focus on monthly web traffic rather than print circulation figures. The change, announced by ASNE in an email to members last week, is a “long overdue” acknowledgement that “digital media is a primary platform for storytelling ...

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