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Tag Archives: advertising

JEFFREY GITOMER — The BIG secrets of enthusiastic emotional engagement

What is engagement? Better stated, how can you engage other people to become interested in you and your product or service? Dale Carnegie (How to Win Friends and Influence People) says by becoming interested in them. And he’s partially right. The reality, and the secret of engagement is that BOTH people must be mutually engaged and mutually interested, and BOTH ...

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TODD SMITH — Brands come to rescue of Texas towns devastated by Hurricane Harvey

Hurricane Harvey wrought crippling destruction across Texas, killing dozens and injuring many more, inundating Houston and leaving a trail of devastation and thousands without food and shelter. While many brands are using social media to encourage people to donate to the American Red Cross, some brands are taking that a step further, driving supplies to Texas, finding ways to provide ...

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TODD SMITH — PR spending, staffing on rise over next 5 years

Brands plan to increase both internal staffing and overall spending on public relations over the next five years, according to a new report conducted by the Association of National Advertisers (ANA) and the USC Center for Public Relations at the Annenberg School for Communication and Journalism. Conducted this winter, the survey was designed to shed light on the public relations ...

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TODD SMITH — Brands belted out music during Grammys

Along with Beyonce, Adele, Bruno Mars and other artists, brands also took the stage at the 59th Annual Grammy Awards ceremony last week, updating classic songs, dipping into their own roots or using the occasion to assert current-day corporate citizenship principles. Set against a jazzy soundtrack and Alicia Keys singing “A Change is Gonna Come,” Nike‘s spoken word “Equality” ad was one ...

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TODD SMITH — How Super Bowl ads influence purchasing

Finding out which Super Bowl advertisers become the brand to remember were a big part of the fun surrounding the Big Game last Sunday. But do the expensive spots – 5 million for a 30-second ad – leave a lasting impression on consumers and ultimately convince them to buy products? Adweek commissioned Survata to survey 502 consumers ages 18 to ...

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TODD SMITH — Use these tools to ignite your content marketing

It’s the perfect time to reflect on how your brand maximized content marketing in 2016 – and prep the launchpad for 2017. Did you meet your goals and objectives last year? Consider new tools available to enhance your content marketing strategy and influence your audience in new ways. One important development in 2016 was the major changes unveiled by Facebook. ...

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