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Tag Archives: advertising

TODD SMITH — Annual Christmas Price Index details cost of ‘Twelve Days of Christmas’ — true loves get a bargain this year

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Reflecting a steep decline in energy costs, lower inflation and slow-but-steady economic growth, the 2015 PNC Christmas Price Index® (PNC CPI) experienced its lowest growth rate in six years at 0.6 percent in the whimsical holiday economic analysis by PNC Wealth Management. According to the 32nd annual report – which measures the cost of the gifts in the holiday classic, ...

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JEFFREY GITOMER — Out of touch or out of their minds? Maybe both!

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In a survey conducted by a BIG benefits management company (a management and human resource consulting firm), they asked 365 CEO’s and sales management executives, “What are the three key factors that separate high performing sales professionals from moderate to low performing sales professionals?” Both CEO’s and C-level sales executives (all people who don’t sell, but rely on their salespeople ...

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JOSH MABUS — Instant isn’t necessarily digital

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Kids are asking for Polaroid instant cameras this Christmas. Remember the clunky foldout cameras and square filmstrips you had to shake up and down to speed the development? The cameras went out of production in 2008, nearly a decade ago, because younger generations were opting for the instant photographs on their phones and social media feeds. The newest generation of ...

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TODD SMITH — Top 20 predictions for next 2 decades from Fast Company – Part 2

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As we prepare to close the chapter on 2015 and open a new book for 2016, we enter the season of predictions, observations and prognostications. Fast Company turned 20 this year, and has released 20 predictions for the next two decades. They consider the world of tomorrow, where work is still heavily dependent on human beings, technology is still social ...

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JOSH MABUS — Which came first? The Brand or the Promotion

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Do you ever wonder why the tire company known best for its mascot — a big man made of white tires — is also the most trusted name in fine dining and classical-French restaurant reviews. Maybe you thought the tire company and restaurant review publication just happened to share the name, Michelin. Actually, one created the other. The Michelin Guide ...

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TODD SMITH — Top 20 predictions for next 2 decades from Fast Company

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As we prepare to close the chapter on 2015 and open a new book for 2016, we enter the season of predictions, observations and prognostications. Fast Company turned 20 this year, and has released 20 predictions for the next two decades. They consider the world of tomorrow, where work is still heavily dependent on human beings , technology is still ...

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JEFFREY GITOMER — A different kind of thanks: yours

Advertising

As the commercialism of Thanksgiving fades into the commercialism of Christmas (or whatever one is allowed to call it these days), several thoughts have occurred to me that will impact you as a person, a salesperson, and your business. People try so hard to express good cheer in these holiday seasons that they often miss the mark. “Don’t eat too ...

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JOSH MABUS — Whenever = when? never

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We have a saying at Mabus Agency: “If it’s hard to do, it will never get done.” We call it the rule of wheNEVER. And if I’m honest, I’m not the first person to discover this phenomenon. A lot of people just call it human nature. We named this phenomenon as a way to remind ourselves to make things as ...

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