Supreme Court Justice Potter Stewart in the case Jacobellis v. Ohio was opining on a pornography censorship case and famously wrote, “I shall not today attempt further to define the kinds of material I understand to be embraced within that shorthand description [pornography]; and perhaps I could never succeed in intelligibly doing so. But I [...] [...]
by MBJ Staff Published: September 1,2011
Tags: advertising, marketing, paddlewheel, public relations, river, Steamboat, tourism, tourists, tours, visitors
JACKSON — GodwinGroup of Jackson has been selected to provide branding and launch support for the Great American Steamboat Company, a Memphis-based firm specializing in luxury steamboat voyages on the Mississippi and Ohio rivers. GodwinGroup will be responsible for developing initial marketing strategies, web presence and sales materials, with a focus on building brand identity [...] [...]
MADISON and GREENWOOD — Viking Range Corp. of Greenwood is pulling out as sponsor of the PGA Tour event in Mississippi and tournament officials have until late September to find a new sponsor or sponsors, director Randy Watkins said. Just under $1 million is needed, and the tournament could lose its spot on the 2012 [...] [...]
GULFPORT — The Prime Time Agency of Gulfport was recently honored in the 32nd Annual Telly Awards for a 30-second television spot created for LoCoco and LoCoco, P.A., a Mississippi Gulf Coast law firm. The spot titled “Tough Attorneys Who Care” was written by Jacqueline Nofsinger, directed by Peter Petro of CAVU and produced by [...] [...]
If such a thing as a captive advertising audience ever existed, one could be found in the Grove on football gamedays. So it’s no surprise that Ole Miss officials have spent untold amounts of money and energy keeping the popular tailgating spot free of advertisers and solicitors “to keep it from becoming the Canton Flea [...] [...]
RIDGELAND — Mad Genius has added management of the nationwide Louisiana Hot Sauce Facebook page to its portfolio. Louisiana Hot Sauce, a popular condiment produced by Bruce Foods, a New Iberia, La.-based company, had over 45,000 Facebook fans at the time it hired Mad Genius; those numbers are growing under Mad Genius management. “Clients like [...] [...]
Here are some tough advertising assignments: Create logos incorporating light aircraft and a football game, fax machines and a ping pong tournament, computer equipment and a swimming competition, or cooking equipment and golf. The last option is what Jackson’s Ramey Agency was faced with prior to Viking Range Corp.’s 2007 takeover as title sponsor of [...] [...]
STARKVILLE — Broadcast Media Group Inc. won a Telly Award for a commercial produced in 2010, bringing the company’s international production awards total to 12. “Glass Half Full,” a TV commercial produced for Cancer Care at the Premier Health Complex in Starkville, was selected from a large group of submitted work from across the United [...] [...]
JACKSON — GodwinGroup recently earned national recognition in O’Dwyer’s 2011 Annual Rankings of Public Relations Firms. The leading industry publication ranked GodwinGroup the second-largest public relations firm nationally as part of an advertising agency. The agency was also ranked 18th nationally for environmental PR and public affairs and the 15th largest firm in the Southeast. [...] [...]
Advertising is now so ubiquitous that no one in any place is spared from messaging by commercial interests. It is estimated that the typical person will be exposed to 300 to 700 messages per day. And that is for people who do not surf the Internet. Will city hall be the next hallowed ground to [...] [...]
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