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Tag Archives: advertising

JEFFREY GITOMER — Lost on the road to success? Ask Jim Rohn for directions

ADVERTISING word cloud, business concept

Sales sick? Take two Jim Rohn (lessons) and call me in the morning. One of my most respected life influencers was Jim Rohn. Considered by many (me included) to have been America’s foremost business philosopher, he impacted millions of people with his words of wisdom. Here’s a testimonial from someone he influenced, “Jim Rohn, my first personal development teacher, always ...

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JOSH MABUS — Inspired brands inspire evangelism

MABUS Evangelist_4C

I know a guy who was so passionate about Apple that the company paid him basically to be a fan while he was in school at Ole Miss. On many of the larger campuses in the country, Apple finds influential students who are knowledgeable and excited about Apple products. They hire the students to facilitate conversations about Apple, answer others ...

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TODD SMITH — Twitter scores NFL streaming deal for 2016 games

NFL

Twitter has scored a big win for streaming live NFL games next fall! The social media company beat out heavyweights including Amazon and Verizon for global rights to stream the Thursday night games the league will host next season. The win gives Twitter the ability to show the games to users around the world, without requiring them to sign in ...

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JEFFREY GITOMER — Driving for sales success? Jim Rohn is the fuel.

advertising marketing

The root of your sales success lies in your sales philosophy. How did you develop yours? Mine came from a combination of home environment, books, education, mentors, personal development programs, personal experience, and observations. You establish and revise the basic principles of your philosophies by exposure to information, your experiences, and listening to the belief of others — especially those ...

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JOSH MABUS — You may fail, but don’t quit

MABUS Justice_feature_rgb

It’s a lot easier to fail than to be labeled a quitter, but how often is someone else’s definition of failure simply our best excuse to quit? Leaving something behind is easier when we can say we gave it our best but came up short. In 1985, Steve Jobs was ousted from Apple, the company he started, because the board ...

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TODD SMITH — Poor writing skills costing brands billions each year

advertising marketing

Clear communication is an essential skill for any brand, but what’s shocking is how much time and money businesses spend each year to bring employees up to a basic proficiency level. Writing seems to be one of the skills requiring the most remedial training. A study from CollegeBoard, a panel established by the National Commission on Writing, indicates that blue ...

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JEFFREY GITOMER — The price is… er, ah, the price is ah…

ADVERTISING word cloud, business concept

The price of whatever you sell carries with it a discomfort for most salespeople. They’re hesitant to bring up the price because it’s the final element in completing any transaction – or so they think. Actually, price or fee or rate is a logical progression of a presentation. If the rest of the elements of a presentation have been properly ...

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TODD SMITH — Pitch Perfect: shape your news hook, message to resonate

marketing

Communications in today’s fast-paced, digital society moves at lightning speed – and so do PR practitioners and brand champs. To make your media pitches stand out and deliver results, it’s crucial to take the time that you need to research and create the best content, write an effective pitch, research a thoughtful target media list and customize your outreach. One ...

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JOSH MABUS — Date your marketing strategy before you marry it

MABUS Dating-print

You’re minding your own business in the frozen food aisle at the grocery store. All of the sudden, by the frozen peas, you see the most attractive person you could’ve imagined. You screw up your courage. You walk over. You ask the person, “Will you marry me?” No? You wouldn’t do that? Everyone has one of those friends who dives ...

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