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Tag Archives: advertising

JOSH MABUS: Thank you for letting me know you’re old

Anniversary sales are the worst. They’re the vestigial tail of marketing — outdated and unnecessary. Somehow they haven’t gotten the evolutionary hint that they’re no longer needed. This tactic leads the pack in a host of outdated practices that only benefit the media outlets where the ads are placed. What would you do if a complete stranger invited you to ...

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THE SPIN CYCLE: Twitter launches Curator search tool for media outlets

By TODD SMITH Twitter has launched Curator, its new product that lets media organizations, publishers, and broadcasters identify, filter and display tweets and Vine videos on any screen in real-time. The free service, which is something of a competitor to Storify, is designed to help those in the media industry and, soon, others too, make better sense of the barrage ...

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JOSH MABUS: Share and share alike

When you hear the term “sharing economy,” you might think socialist plot, or more likely, you might not know what I’m talking about. Through my unique form of amateur polling (talking to everyone I meet), I’ve determined that Mississippians might not know a whole lot about the sharing economy. At its most basic, the sharing economy states: You have a ...

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JEFFREY GITOMER: Don’t just drink the water, eat it!

Ask anyone in New York City why their bagels are the BEST in the world and they’ll say, “It’s the water!” Ask anyone in Philadelphia why their cheesesteaks are the BEST in the world, and they will say, “It’s the bread.” Further questioning one will ask, “Why is the bread so different?” and they will say, “It’s the water!” Water? ...

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TODD SMITH'S SPIN CYCLE — Local news still drives audience in a digital age

Whether in a tech-savvy metropolis or a city where the town square is still the communication hub, local news matters deeply to the lives of residents. Across three disparate metro areas in the U.S., nearly nine-in-ten residents follow local news closely – and about half do so very closely, according to a new, in-depth Pew Research Center study, conducted in ...

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JOSH MABUS: Make it in Mississippi

Mississippi has a storied history when it comes to making something new, creative and world renowned. I’m always talking about how innovative Mississippians are, especially when traveling out of state. I think there is just something in the water here. Or maybe like William Faulkner said, it’s because, “to understand the world you must first understand a place like Mississippi.” ...

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TODD SMITH'S SPIN CYCLE: 6 troublesome word pairs are bane of PR folks

Words are magic, and us PR practitioners ply our craft by building brands that make an impact through communication and strong writing. The Spin Cycle is always grabbing the publicity microphone and amplifying the importance of word choice. It’s the honey that makes brands golden. Here are the top word pairings that drive wordsmiths – and journalists alike – crazy! ...

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